Connectors allow Pardot to sync with third party applications such as a CRM system, paid search platforms, or email marketing solution. Data is passed back and forth between the two applications, allowing you to manage many marketing channels from within Pardot. As an AppExchange certified solution, Pardot can sync with Salesforce Professional Edition accounts or higher. You can find more help and a printable PDF here.

Note: If you are integrating a sandbox, see this article.

We strongly recommend setting up your connector in the order we’ve outlined for you below.

Getting Started

You can get started using our Salesforce Connector Series here:
Part 1: Getting Started

Part 2: Salesforce Configuration

Part 3: Pardot Configuration

Part 4: Advanced Topics

Release History

Note: The release history of the Pardot AppExchange Application below was compiled retroactively and may not be complete.

  • November 18, 2013 – Name 4.3, Number 1.28 Added the following Visualforce lead and contact fields:  Pardot Activities Mobile, Pardot List Membership Mobile and Pardot Social Data Mobile for mobile integration with the Salesforce1 app.
  • September 13, 2013 – Name 4.2, Number 1.27 Added fields that capture Pardot visitor/prospect conversion data (conversion date, conversion object type, and conversion object name)
  • December 17, 2012 – Name 4.0, Number 1.25. Added ability to send tracked Pardot emails from the Salesforce lead or contact record.
  • August 21, 2012 – Name: 3.9, Number: 1.23. Corrects an issue with the activities iframe for prospects with ‘+’ characters in their email addresses.
  • November 8, 2011 – Name: 3.7, Number: 1.21. Resolves issue where clicking the “Send to Pardot” button after updating an email address in Salesforce was creating a new record in Pardot.
  • July 22, 2011. Email changes in Salesforce now sync down to Pardot.
  • May 9, 2011 – Name: 3.4, Number: 1.17. Includes an updated version of LeadDeck.
  • March 14, 2011. Includes the Pardot Lists VisualForce element, which enables list management in the CRM.
  • January 7, 2011 – Name: 3.2, Number: 1.15. Includes trigger to stop syncing deleted leads and contacts.
  •  – Name: 3.1, Number: 1.14
  • October 30, 2009 – Name: 2.7, Number: 1.8. Activities section was changed from an S-Control to a VisualForce Element.
  • May 5, 2009 – Name: 2.5, Number: 1.7. Includes fields for Google Analytics parameters.
  • April 17, 2009 – Name: 2.4, Number: 1.6.
  • November 30, 2007 – Initial release!