Concept

With Competitor Monitoring, you can track how well your site stacks up against your competitors in general SEO terms. The data includes the number of indexed pages, the number of inbound links, and the Alexa Rating. If a Pardot user goes to the Search Marketing screen without having any competitors added in their account, the system will be triggered to automatically generate the Pardot user’s company as a competitor entry for comparison purposes. The competitor creation will be attributed to the first user that visits the Search Marketing module.

Adding Competitors

  1. Click on Marketing in the top navigation.
  2. Click on Search Marketing in the resulting sub-navigation.
  3. You may click on Competitors or scroll to the second table.
  4. To create a new Competitor, click + Create new competitor.
  5. Enter the name, URL, and optional tags for the competitor.
  6. Click Create competitor to save.

Note: Initial lookup may take up to one hour. Data is then refreshed weekly.

Competitor Monitoring Table

You can compare competitors side-by-side, filter by tags, and measure changes in ranking and online presence (changes will be noted with a + or -). Your company will be listed under competitors to give you a baseline comparison against your competitors. 

Competitors

Metrics Captured

MetricDefinition
Indexed PagesThe number of pages on your site that appear to search engines
Inbound LinksThe number of links navigating people to your website
Alexa RankAlexa provides free organic ranking metrics based on criteria like category, keyword, or website. Alexa measures the popularity of your website against the other sites it ranks and places yours accordingly.

For more information, download our SEM Cheat Sheet.

Competitor History Table

Drilling down on a specific competitor will show you an audit of historical data on that site. You also can view the indexed files and inbound links.

Competitor Drill Down

Email Notification

You can receive a weekly email report on competitor and keyword monitoring results. Simply check the box in your user preferences and you will receive the report every Monday morning (EST).

Account Limits

Account TypeNumber of Competitors Tracked
Standard Edition10 Competitors
Pro Edition25 Competitors
Ultimate Edition100 Competitors