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Each prospect record has an Activities table displaying the prospect’s actions. The activities are composed of an icon and description of the activity. The description includes the name of the marketing element or email and the date that the prospect took that action.

Here is a list of possible prospect activities you may see in the Prospect Activity table:

Icon Type of Activity
AddThis Share AddThis Share — Prospect clicked on an AddThis icon in a Pardot email and shared your marketing content on their social media site.
Custom Redirect Clicked Custom Redirect Tracked Link Clicked — Prospect clicked on a custom redirect link.
hard bounce *Email Hard Bounce — Email sent to prospect hard bounced due to an invalid email address. The prospect was automatically opted-out. Pardot will differentiate between bounce types in the Prospect Activity Record.
Email Open *Email HTML Open — Prospect opened an email. View how HTML opens are measured.
Email Open Email Resubscribe — Prospect resubscribed to emails from the unsubscribe page after an opt-out
Email Sent: Drip Program *Email Sent Via Drip Program — Email was sent to prospect because they are on a drip program.
Email Sent *Email Sent Via Individual or Plug-InOne-to-One email was sent to prospect via Pardot or one of Pardot’s email plug-in applications.
Email Sent *Email Sent Via List Emails — Email was sent to prospect as part of a list email to a Pardot list.
hard bounce *Email Soft Bounce — Email sent to prospect soft bounced due to their mail server being unavailable. The prospect can still be emailed but after they have 5 soft bounces Pardot also opts them out. Pardot will differentiate between bounce types in the Prospect Activity Record.
hard bounce Email Spam Complaint — Prospect reported spam by clicking the “Report Spam” button. This prospect is then opted out and unsubscribed from email communication.
email tracker click Email Tracked Link Clicked — Prospect clicked link from a Pardot email, plug-in email, or third-party email that includes a tracking parameter.
hard bounce Email Unsubscribe — Prospect clicked unsubscribe in a Pardot email or unsubscribed from an Email Preference Center.
Form View Form View — Prospect viewed a form.
form error Form Error — Prospect had an error when submitting a form. This usually occurs when the prospect does not complete a required field or gives invalid email address information.
Landing Page Success Form Handler Success — Prospect successfully submitted a form handler.
Landing Page Success Form Success — Prospect successfully submitted a form.
email tracker click Form Tracked Link Clicked — Prospect clicked link in a submitted form’s thank you content.
Google Google AdWords Ad Clicked — Prospect clicked on a Google AdWords Ad. The headline of the Ad also appears in the activity.
Landing Page View Landing Page View — Prospect viewed a landing page.
Landing Page Success Landing Page Success — Prospect successfully submitted a landing page, meaning they completed the form residing on the specified landing page.
email tracker click Landing Page Tracked Link Clicked — Prospect clicked link in a submitted landing page’s thank you content.
File Accessed Non-Image File Accessed — Prospect clicked a link to a non-image file. These files are hosted under Marketing > Content.
Olark Transcript Olark Chat Transcript — Prospect contacted one of your users through the Olark live chat connector and the chat conversation was recorded. Click to view the transcript in your Olark account.
email tracker click *Opportunity AssociatedOpportunity was associated with this prospect
New Opportunity *Opportunity CreatedOpportunity was created for this prospect. Currently we can only sync opportunities with salesforce.com and SugarCRM via the CRM connector. Opportunities can be manually created for prospects if you do not have a connector with salesforce.com or SugarCRM.
closed lost *Opportunity Lost — Opportunity for this prospect was lost.
Opportunity Won *Opportunity Won — Opportunity for this prospect was won.
Page View Priority Page View — Prospect viewed a priority page. You can designate significant pages on your website as priorities which will list the page view separately from the group of Visits/Page Views made by the prospect.
site search Site Search — Prospect searched for a term on your website’s site search. The search term is also listed in the activity. To enable this action, you must integrate your site search with Pardot or allow Pardot to create a site search for you.
Facebook Link Click
Twitter Link Click
Social Message Link Click — A link clicked within Facebook or Twitter from a Pardot Social Post.
Video Wista Video played or watched through Wistia connector
Clock Visit — A prospect’s visitor session. Includes the number of pages viewed during the session. Can also be coupled with an icon of a referring site or vendor (see examples below). Here’s the complete list of our Referrer/Vendor icons.
Clock bing Visit resulting from Bing Natural Search
Clock Visit Visit resulting from Facebook
Clock Visit Visit resulting from Google Natural or Paid Search
Clock LinkedIN Visit resulting from LinkedIn
Clock Visit Visit resulting from Twitter
Clock Visit Visit resulting from Yahoo! Natural search
 GoToWebinar Icon Webinar Attended or Registered for through GoToWebinar connector
 Webex Icon Webinar Attended or Registered for through Webex connector
ReadyTalk Icon Webinar Attended or Registered for through ReadyTalk connector

*Note: These activities will not change a prospect from Never Active to Active status.

For more definitions of Pardot icons, click here