Each prospect record has an Activities table displaying the prospect’s actions. The activities are composed of an icon and description of the activity. The description includes the name of the marketing element or email and the date that the prospect took that action.

Here is a list of possible prospect activities you may see in the Prospect Activity table:

IconType of Activity
AddThis ShareAddThis Share — Prospect clicked on an AddThis icon in a Pardot email and shared your marketing content on their social media site.
Custom Redirect ClickedCustom Redirect Tracked Link Clicked — Prospect clicked on a custom redirect link.
hard bounceEmail Hard Bounce — Email sent to prospect hard bounced due to an invalid email address. The prospect was automatically opted-out. Pardot will differentiate between bounce types in the Prospect Activity Record.
Email OpenEmail HTML Open — Prospect opened an email. View how HTML opens are measured.
Email OpenEmail Resubscribe — Prospect resubscribed to emails from the unsubscribe page after an opt-out
Email Sent: Drip ProgramEmail Sent Via Drip Program — Email was sent to prospect because they are on a drip program.
Email SentEmail Sent Via Individual or Plug-InOne-to-One email was sent to prospect via Pardot or one of Pardot’s email plug-in applications.
Email SentEmail Sent Via List Emails — Email was sent to prospect as part of a list email to a Pardot list.
Email SentEmail Sent Via Thunderbird Plug-In — Email was sent to prospect from the Thunderbird Plug-In.
hard bounceEmail Soft Bounce — Email sent to prospect soft bounced due to their mail server being unavailable. The prospect can still be emailed but after they have 5 soft bounces Pardot also opts them out. Pardot will differentiate between bounce types in the Prospect Activity Record.
hard bounceEmail Spam Complaint — Prospect reported spam by clicking the “Report Spam” button. This prospect is then opted out and unsubscribed from email communication.
email tracker clickEmail Tracked Link Clicked — Prospect clicked link from a Pardot email, plug-in email, or third-party email that includes a tracking parameter.
hard bounceEmail Unsubscribe — Prospect clicked unsubscribe in a Pardot email or unsubscribed from an Email Preference Center.
Form ViewForm View — Prospect viewed a form.
form errorForm Error — Prospect had an error when submitting a form. This usually occurs when the prospect does not complete a required field or gives invalid email address information.
Landing Page SuccessForm Handler Success — Prospect successfully submitted a form handler.
Landing Page SuccessForm Success — Prospect successfully submitted a form.
email tracker clickForm Tracked Link Clicked — Prospect clicked link in a submitted form’s thank you content.
GoogleGoogle AdWords Ad Clicked — Prospect clicked on a Google AdWords Ad. The headline of the Ad also appears in the activity.
Landing Page ViewLanding Page View — Prospect viewed a landing page.
Landing Page SuccessLanding Page Success — Prospect successfully submitted a landing page, meaning they completed the form residing on the specified landing page.
email tracker clickLanding Page Tracked Link Clicked — Prospect clicked link in a submitted landing page’s thank you content.
File AccessedNon-Image File Accessed — Prospect clicked a link to a non-image file. These files are hosted under Marketing > Content.
Olark TranscriptOlark Chat Transcript — Prospect contacted one of your users through the Olark live chat connector and the chat conversation was recorded. Click to view the transcript in your Olark account.
email tracker clickOpportunity AssociatedOpportunity was associated with this prospect
New OpportunityOpportunity CreatedOpportunity was created for this prospect. Currently we can only sync opportunities with salesforce.com and SugarCRM via the CRM connector. Opportunities can be manually created for prospects if you do not have a connector with salesforce.com or SugarCRM.
closed lostOpportunity Lost — Opportunity for this prospect was lost.
Opportunity WonOpportunity Won — Opportunity for this prospect was won.
Page ViewPriority Page View — Prospect viewed a priority page. You can designate significant pages on your website as priorities which will list the page view separately from the group of Visits/Page Views made by the prospect.
site searchSite Search — Prospect searched for a term on your website’s site search. The search term is also listed in the activity. To enable this action, you must integrate your site search with Pardot or allow Pardot to create a site search for you.
Facebook Link Click
Twitter Link Click
Social Message Link Click — A link clicked within Facebook or Twitter from a Pardot Social Post.
Video WistaVideo played or watched through Wistia connector
ClockVisit — A prospect’s visitor session. Includes the number of pages viewed during the session. Can also be coupled with an icon of a referring site or vendor (see examples below). Here’s the complete list of our Referrer/Vendor icons.
Clock bingVisit resulting from Bing Natural Search
Clock VisitVisit resulting from Facebook
Clock VisitVisit resulting from Google Natural or Paid Search
Clock LinkedINVisit resulting from LinkedIn
Clock VisitVisit resulting from Twitter
Clock VisitVisit resulting from Yahoo! Natural search
 GoToWebinar IconWebinar Attended or Registered for through GoToWebinar connector
 Webex IconWebinar Attended or Registered for through Webex connector
ReadyTalk IconWebinar Attended or Registered for through ReadyTalk connector

For more definitions of Pardot icons, click here