Webinars Pardot User Guide

Abstract

Marketing automation has opened so many new marketing opportunities to the modern-day marketer. Basic email campaigns are great starting points to engage new prospects, nurture current prospects by keeping in touch and inform clients of company product news. But, there is more!

Extend your market reach and visibility with the best in usable and effective advanced marketing automation techniques and campaigns. Join Mathew Sweezey, Pardot’s (An ExactTarget® Company) Marketing Automation Evangelist, in a 1-hour webinar for a thorough run-down on the following to expand your company’s visibility:

Twitter Campaigns
Video Campaigns
Trade Show Kiosks
Advanced Social Engagement
Dynamic Content

Speaker:
Mathew Sweezey, Marketing Automation Evangelist, Pardot
Mathew is a […]

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Abstract

Whether you’re new to marketing automation, a tried-and-true veteran, working with a brand-new marketing automation system or looking for some new campaign ideas, this webinar is for you!

Start off the New Year right by joining Mathew Sweezey, Marketing Automation Evangelist at Pardot, an ExactTarget® Company, as he takes us through five marketing automation campaigns that every marketer should consider using! He will give us the step-by-step details to help us gain visibility, increase prospect engagement and improve our bottom line.

Speaker:
Mathew Sweezey, Marketing Automation Evangelist, Pardot

Video

Slides

Five Great Campaigns for the New Year from Pardot

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Abstract

Today’s disruptive times are rapidly changing the rules of marketing. The biggest challenge for marketers is content. Not just producing content, but producing enough engaging content. Join Danny Sehr (SVP Customers, Scribit) to learn simple techniques and steps that you will want to use immediately to start winning the content battle.

Speaker: Danny Sehr, SVP Customers, Scribit

Video

Slides

Bolster Your Visibility and Authority with Compelling Content from Pardot

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Abstract

You may have heard of “agile” in reference to the development world. Well, this is “agile” – for the marketing world! If you are open to new and improved marketing processes, then you have come to the right place! Agile marketing is the process that gives marketers an edge in today’s world of marketing and multi-channel, multi-touch campaigns.

Balanced and useful, fast and nimble, analytics and creativity all have their place in this new marketing world. Join Mathew Sweezey, Sr. Sales Exec with Pardot and Marketing Automation Evangelist, in this latest webinar as he introduces us to:

Agile Marketing (What is agile […]

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Abstract

Creating effective, solid marketing content is one of the top initiatives on a marketer’s list today. With smart content program planning and execution, marketers can pave the way to increasing a company’s visibility exponentially. From creating white papers to websites, case studies to infographics, where should marketers spend their time?

Join us in this online content clinic as Nolin LeChasseur, Co-Founder and Partner of Brainrider, helps us focus our creative marketing content efforts. He will also take a look at real company websites and content examples, providing content creation tips, including:

How to engage your prospects using your subject matter expertise
How to […]

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Concept

A list of everything you can set up in Pardot to help you market and conduct a successful webinar.

Step 1: Content

Create a webinar in your webinar vendor such as ReadyTalk, WebEx, or GoToWebinar. If you are looking for information on webinar best practices, watch our webinar I’m Ready to do a Webinar, Now What?

Step 2: Registration and Promotion materials

In Pardot, make sure you have your webinar connector set up and verified. Check out our articles on our ReadyTalk, WebEx, or GoToWebinar connectors if you have any questions.
Create a Pardot form to register attendees. Go to Marketing > Forms > Create […]

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Abstract

Completing and deploying campaigns, modifying content, updating social media profiles and more – marketers’ worlds are beyond busy these days! It’s enough to make any normally sane marketer pull a Jekyll and Hyde every once in a while. Enter into the marketing world a new, revolutionary approach: Agile Marketing. Oh, yes. In this world, creativity and analytics have their place and balance. Trial and error is part of the process – and the process is agile.

Mathew Sweezey, Sr. Sales Manager at Pardot, explores the new world of Agile Marketing in-depth. Join us to find out how you can apply Agile […]

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Abstract

So, you’re ready to host a webinar. Great! Where do you begin? From topic selection, scheduling and promotion to hosting, recording and sharing content, lots of time and preparation go into creating a successful webinar. Need a little help? Well, you’re in the right place! Join Mike McKinnon, Sr. Demand Generation Manager of ReadyTalk and Adam Blitzer, Pardot’s very own COO, for an exclusive look at the world of webinar creation, hosting and all-around webinar best practices. (And trust me – these guys really know what they’re talking about!) Please join us for an information-packed hour of valuable webinar process […]

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