Webinars Pardot User Guide

Concept

A list of everything you can set up in Pardot to help you market and conduct a successful webinar.

Step 1: Content

Create a webinar in your webinar vendor such as ReadyTalk, WebEx, or GoToWebinar. If you are looking for information on webinar best practices, watch our webinar I’m Ready to do a Webinar, Now What?

Step 2: Registration and Promotion materials

In Pardot, make sure you have your webinar connector set up and verified. Check out our articles on our ReadyTalk, WebEx, or GoToWebinar connectors if you have any questions.
Create a Pardot form to register attendees. Go to Marketing > Forms > Create [...]

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This entry is part 10 of 11 in the series Pardot Now

This entry is part 10 of 11 in the series Pardot NowAbstract

Pardot integrates with three webinar providers, GoToWebinar, ReadyTalk, and WebEx. Pardot syncs bi-directionally with these three webinar providers seamlessly to register attendees for events, report on attendance, and display and score activity all from within Pardot. During this webinar we’ll review this functionality and review webinar best practices.

In this webinar, you will learn:

How to create a form to register your prospects
Where to view your registered prospects
Create rules based on attendance status
Marketing best practices for webinars

This webinar was recorded on June 20, 2012.

Webinar

Run Time: 16:03

Download (MOV) – 100 MB
Download (iPhone) [...]

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This entry is part 6 of 11 in the series Pardot Now

This entry is part 6 of 11 in the series Pardot NowAbstract

Drip programs can nurture your leads by helping you stay top of mind for your prospects. In this tactical webinar for administrative and marketing users, we will be building a drip program in the webinar and sharing some best practices in regards to drip programs. We’ll discuss different drip program strategies and when to leverage Pardot functionality.

In this webinar, you will learn:

Items you’ll need to have ready before you create a drip program
How to create a drip program to target different types of prospects
How to segment your prospects into [...]

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This entry is part 3 of 11 in the series Pardot Now

This entry is part 3 of 11 in the series Pardot NowAbstract

What do Pardot campaigns really mean and how can you leverage them?

If you have ever wondered then this would be a great webinar to attend. During this webinar, we talk about the purpose of Pardot campaigns and how they differ from your CRM campaigns.

How campaigns are set at the prospects level
Management of your campaigns
What campaigns can be used for
How they differ from your CRM campaigns

This webinar was recorded on May 9, 2012.
Webinar

Running Time: 17:57

Download MOV (100 MB)

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This entry is part 7 of 11 in the series Pardot Now

This entry is part 7 of 11 in the series Pardot NowAbstract

Are you an HTML/CSS designer? Have you been trying to design emails or landing pages within Pardot? By utilizing your HTML/CSS knowledge and your Pardot account, you can create and manage branding of marketing items within Pardot. If you are interested in designing sharp emails or landing pages within Pardot, this is a great webinar for you.

This webinar requires prior knowledge in HTML and CSS.

In this webinar, you will learn:

Best HTML/CSS Practices within Pardot
How to manage styling for landing pages and forms
How to create email template and email
How to [...]

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This entry is part 5 of 11 in the series Pardot Now

This entry is part 5 of 11 in the series Pardot NowAbstract

You can use forms on your website to prompt information from visitors, converting anonymous individuals into identified prospects. For example, you may have a form for visitors to contact your team, access your content, or request a product test-drive. In addition to utilizing Pardot forms, you can create form handlers to manage existing forms or create highly-styled forms while Pardot provides data collection, tracking, and error verification. If you are interested in finding out more about how to use forms on your website to maximize prospect submissions, this is [...]

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This entry is part 8 of 11 in the series Pardot Now

This entry is part 8 of 11 in the series Pardot NowAbstract

With our social media connectors, Pardot can pull in information from the prospect’s public social data into their prospect record for a more complete picture. With our social posting feature, Pardot can also schedule and post to social networks, measuring activity with the social posts within the prospect record. If you are interested in utilizing or previewing these social features, this is a great webinar for you.

Social media and social posting is available for Enterprise accounts and higher. Social media package can be added to Standard Edition accounts. Please [...]

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This entry is part 9 of 11 in the series Pardot Now

This entry is part 9 of 11 in the series Pardot NowAbstract

Did you know that Pardot has the ability to track any link anywhere? It doesn’t even have to be on your site! Not only can you track clicked link activity, but you can also set up actions for the custom redirect. Learn more about custom redirects and one of our newer features, Page Actions in this webinar.

In this webinar, you will learn:

How to create a custom redirect and page actions
Real world examples of when you can leverage these features
How to implement page scoring
How these features reflect as prospect activity

This [...]

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