Your sales team is wholly responsible for the health of your sales funnel.
Not quite. In today’s business-to-business landscape, your marketing team is just as responsible for moving leads through the funnel as your sales team. New marketing technologies like marketing automation have been designed to shorten the length of your sales cycle from both the sales and marketing sides — and with the average sales cycle length increasing by 22% (according to SiriusDecisions), anything that can help marketers and salespeople increase speed through the pipeline is worth the extra effort.
Over 25% of sales cycles take 7 [...]Continue Reading...