Abstract

Creating effective, solid marketing content is one of the top initiatives on a marketer’s list today. With smart content program planning and execution, marketers can pave the way to increasing a company’s visibility exponentially. From creating white papers to websites, case studies to infographics, where should marketers spend their time?

Join us in this online content clinic as Nolin LeChasseur, Co-Founder and Partner of Brainrider, helps us focus our creative marketing content efforts. He will also take a look at real company websites and content examples, providing content creation tips, including:

  • How to engage your prospects using your subject matter expertise
  • How to develop a customer-focused content strategy
  • How to create more findable content with SEO
  • Fast ways to create content for your programs

Speaker: Nolin LeChasseur, Co-Founder and Partner, Brainrider

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Slides