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Pardot users have the option of providing email signature content that can be automatically included in newsletters and automated emails.

Add user signature to user profile

To use email signature content, users must specify their signature by editing their user profile.

  1. Navigate to your email address > Settings > Edit my user information.
  2. Scroll down to HTML Email Signature and enter content.
  3. Scroll down to Text Email Signature and enter content.
  4. When finished, click Save User.

User Signature

Include the user signature in emails

To include this signature information in an email, there are two variable tags that can be used – %%user_html_signature%% and %%user_text_signature%%. You can add these tags to any email from the Variable Tag button in the email content’s WYSIWYG menu, or by manually typing them in the editor.

Note: if the %%user_html_signature%% is used within the subject line or in the text version of an email, the HTML source, including HTML tags, will show as text.

Variable Tag Signature


  • These tags only populate when the sender of your email is a “Pardot User” (selected on step 3 of the Email Wizard). If the sender is a “General User” or if the assigned user has no signature information, User HTML Signature and User Text Signature tags will be omitted from the email when sent.
  • Also, depending on if the prospect is assigned (or not) and the “Make the ‘From’ address the prospect’s assigned user” option is enabled (or not), the user signature tags will populate differently. For more information, click here and view the “If From Name/Email = User” section.