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Connectors allow Pardot accounts to sync with third party applications such as a CRM system or Google AdWords. Data can be passed back and forth between the two applications allowing a user to manage many formerly disparate marketing channels from within Pardot interface. Master connectors by taking our Connector Toolbox eLearning course.

Please note that you must verify connectors in Pardot, NOT through Pardot frames within Salesforce.


  1. Navigate to Administration > Connectors.
  2. Click on the + Add Connector button to add a new third party integration.
  3. Choose the vendor whose connector you would like to setup.
  4. Enter any information necessary to complete setup. This will vary slightly for each vendor but typically includes the following fields: the label you would like to use for the connector, the username and password you use for the vendor, and a URL to which Pardot will post data. You can typically receive this URL from your account manager at the vendor in question.

Listed below are all of the applications we connect with:

CRM Connectors
 salesforce.com   Salesforce.com 
    Microsoft CRM

Note: If you are currently using a CRM not listed, you can connect through Pardot’s open API.

Webinar Connectors
Event Connectors
Other Connectors
    Google AdWordsConnect with your Google AdWords account, a pay-per-click advertisement application.
    Google AnalyticsGoogle Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
    TwilioReceive alerts to instantly connect with prospects over the phone when they submit a form.
    bit.lyShorten, share and track your links.
    OlarkReal-time chat and monitoring of your website visitors through Google Talk and Jabber.
    GoodDataCollect and present critical business data from all across your company.
 wistia (1)   WistiaHost and share videos online while tracking engagement through use of analytics.
UserVoice Icon UserVoiceSeamlessly capture UserVoice activity and leverage those activities in Pardot.
Social Media Connectors
    AddThisAdd your company’s social media links to your email and landing pages.
    Facebook*Connect your company’s Facebook account and be able to share and track social interactions.
    Twitter*Instantly connect with your company’s followers by automating tweets.
    LinkedIn*There are two separate Linkedin connectors in Pardot. One Linkedin connector allows you to quickly jump to the LinkedIn results for a prospect or their company. This connector does not require your company to provide a specific Linkedin account’s password. The other Linkedin connector is a social posting connector, which allows you to instantly connect your company’s Linkedin account and automate updates to the profile.
 data.com_logo Data.comFind Data.com results for a prospect or their company.
  FullContact*Lets you access the public web for information about your customers, users or leads.

Note: *Social Profile Lookups are optionally available for each of these connectors. Social Profile Lookups are included with Pro Edition and Ultimate Edition accounts, and are available as an add-on for Standard Edition accounts.