In response to all of the requests we’ve gotten from clients to introduce a “Forward to a Friend” feature, we’ve built an AddThis plugin for your content-sharing pleasure. The AddThis plugin helps make your emails more social by allowing recipients to share your messaging via email, Facebook, Twitter, LinkedIn, and similar social networking avenues. Prospects can share the content of your emails through their own social media accounts with their own network of contacts in one quick click. For example, if they really liked an email you sent out, they can Like it on Facebook or Tweet a link to an online version. This feature typically shares the title or subject line of the email, sometimes with a summary, along with a link to the full content. It’s a great way to effortlessly multiply your audience while simultaneously empowering your prospects with additional functionality. Pardot has added a custom activity type for those prospects that click the AddThis links, which will highlight them when you’re viewing prospect lists.

You don’t have to register with AddThis to use it, but registered users do have access to additional features, such as tracking and analytics. Pardot has also built an AddThis connector that lets you link our AddThis plugin to your existing AddThis account so that you can take advantage of the analytics features.

Here’s some instructions on how to set up and use the AddThis plugin, as well as some pointers for setting up “Follow Us” functionality using social media icons.

Just look for the big orange plus sign!

jennifer.b

Posts