Despite all of the rising attention given to social media over the past few years, the workhorse of most internet marketing campaigns is still email. It remains the most widely used form of corporate communication and is a channel that almost all marketers are familiar with.
In spite of this familiarity, most marketers have yet to perfect the art of a well-crafted email. As a result, open rates, click-through rates, and conversions are often quite low for email campaigns. However, streamlining your emails with a few key elements can help you dramatically improve your results.
To help illustrate the six essential elements of every email, we’ve created the following “Snapshot”:
Download this infographic.