It’s that time of year again!
As 2013 draws to a close, we’re taking a look back at some of our most popular content of the past year, according to topic. And there’s no better place to start than the hottest topic in marketing of 2013: content. Let’s take a look at a few of the lessons we learned in content marketing this year, and revisit some of our most popular content on content.
“It’s worth the investment”
The numbers speak for themselves, and the message is clear: if you’re not investing in a content marketing strategy, you should be. 2013 studies found that content marketing costs 62% less than traditional marketing — and can bring in 3x as many leads. Check out more insightful stats in 13 Must-Know Content Marketing Stats, and instantly share them with your networks!
“Shorter content is not always better content”
Whether or not you need to be creating content is no longer the question, but there are still plenty of questions to be answered about strategy. In this post, we analyze a study that concerns content length and its impact on search ranking and readership.
“The wrong content can have dire consequences”
In this fun post, we explore what can happen if you’re taking the wrong approach to content marketing — and we use GIFs to guess at the reaction of your content’s unlucky recipient. Check it out!
“It’s all about storytelling”
We turned to the experts for a bit of content marketing advice in this post. Check out our own Mathew Sweezey’s interview with Joe Pulizzi, founder of Content Marketing Institute, to find out his top three content tips.
“Tailor content to stages of the sales cycle”
Mathew Sweezey is back in another issue of the Smarter Marketing video series, and this time his topic is (you guessed it!) content. Check out Sweezey’s 5 Simple Content Secrets in this one-minute video:
“Make sure your content is customer focused.”
In this webinar, our friends at Brainrider (the experts on customer-centric content) explain how to use content to attract and acquire new prospects, nurture prospects already in your database, and qualify prospects’ sales readiness. Definitely a must-see!
“Just. Be. Useful”
Jay Baer said it all— “just. be. useful.” The best content strategy is just making sure that everything you create serves a purpose and is helpful to your audience. We came away from this year’s Content Marketing World conference full of inspiration from the world’s leading experts on content, and we tried to pack some of that inspiration into this quote poster. Check out the full post, and download the poster for daily content marketing inspiration!