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The Top 16 Content Marketing Quotes from #CMWorld 2013

If you were looking for the movers and shakers of the content marketing industry, there was no better place to be than Content Marketing World last week. B2B and B2C content marketers alike were struck with awe as big names like Joe Pulizzi, Ann Handley, Todd Wheatland, and Jonathan Mildenhall took the stage (not to mention William Shatner, but we were clearly starstruck for a different reason).

While each speaker at the conference had their own unique message, many of the themes were the same: that marketers should be embracing their personalities, providing content with utility, and focusing on helping their buyers — not selling to them. But if you weren’t able to make it out to Cleveland for Content Marketing World to hear their words of wisdom, don’t worry. We’ve gone through and collected our favorite content marketing quotes from the event that we thought were the most relevant to today’s marketer. Take a look at the list below, download our CMW quote poster (scroll down to view it!), check out our latest SlideShare, and be sure to share your favorite quote with a friend!

“Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis (@TPLDrew) tweetbutton

“Leverage the strength that you have: that no one else can be you.” – Todd Wheatland (@ToddWheatland) tweetbutton

“Amazing things happen when you listen to the consumer.” – Jonathan Mildenhall (@Mildenhall) tweetbutton

“What would your marketing look like if your customers signed your paycheck?” – Ann Handley (@MarketingProfs) tweetbutton

“Empathy is not what you do, but what you do for your customers.” – Ann Handley (@MarketingProfs) tweetbutton

“Content isn’t king. It’s the kingdom.” – Lee Odden (@leeodden) tweetbutton

“Words are everything.” – Ann Handley (@MarketingProfs) tweetbutton

“What is quality content? Ultimately, the consumer decides.” – Joe Chernov (@jchernov) tweetbutton

“A lot of companies are still using social as the world’s shortest press release.” – Jay Baer (@JayBaer) tweetbutton

“Social media creates communities, not markets.” – Don Schultz tweetbutton

“Not viewing your email marketing as content is a mistake.” – Chris Baggott (@Compendium) tweetbutton

“Going forward, real-time marketing is going to be the holy grail of marketing.” – Jonathan Mildenhall (@Mildenhall) tweetbutton

“As marketers, we should be changing the mantra from always be closing to always be helping.” – Jonathan Lister (@jlisterca) tweetbutton

“Just. Be. Useful.” – Jay Baer (@JayBaer) tweetbutton

“Tell a relevant, targeted, transparent story, and the whole world will share it.” – Randall Lane (@RandallLane) tweetbutton

“If you build it…you may still need Google AdWords.” – Jennifer Mesenbrink (@EditorThink) tweetbutton

Want even more? Check out our quote poster below — and feel free to download it (open it in a new tab or window to view it at full size), share it, print it, or hang it in your office for inspiration! Then, take a look at our SlideShare presentation for some of our favorite quotes from Content Marketing World 2013.

content marketing world quotes

And finally, check out our SlideShare presentation below.

Keep an eye out for even more quotes from Connections 2013!