So you know that you need to start using content in your marketing, but don’t have the time and resources needed to get a content strategy up and running. Don’t worry, there are thousands of companies out there tackling the exact same problem, and there are solutions readily available to you.
One of the most straightforward solutions may be to simply outsource your content creation to an agency or freelancers. We’ve covered the benefits of such a strategy in one of our previous posts. But what if you aren’t ready to turn over your content to a third party? Well then content curation may be the way to go.
What is Content Curation?
Content curation is the practice of gathering, organizing, and sharing content surrounding a specific topic or idea. A smart curation strategy can create thought leadership, visibility, and customer interest as much as any creation strategy. When executed well, a curation strategy makes you the go-to source for the best content about a topic.
Tips for Curation
Since the content you are presenting is not your own, having the appropriate strategy in place is crucial. Here are a few tips for getting your curation right:
1. Have a Specific Theme and Voice
Focus is the name of the game. If you are sharing content on a wide range of topics in many different styles and formats, you present no more value to your audience than any other news source. Create a specific, consistent, and reliable stream of news for your audience.
2. Always Cite Appropriately
Almost every marketer in the world will appreciate you sharing their content with your followers, but none will appreciate you doing so without giving credit where credit is due. You need to rigorously cite the source of each piece of content and provide links to the original.
3. Offer Your Own Insight
With individual curation options such as google alerts and tweetdeck, you need to offer your own insights on each piece to show your value as a curator. Don’t be afraid to share your own opinions and always be sure to explain why each piece of content is valuable to your audience.
4. Vary Your Content Types
The modern customer has a staggering variety of channels to chose from for getting their content fix. Including articles, video, infographics, and webinars gives your audience a variety of channels to choose from and will capture the attention of a greater number of readers.
If you are short on time and resources, content curation can help you capitalize on the power of content strategy without making any sizable investments. If you’re looking to get a content strategy off the ground fast, follow the above tips and let us know if we missed anything!
Next week we will cover several tools marketers have at their disposal to make curation even easier — so stay tuned!