As the proliferation of the web continues to create more independent and informed consumers, sales and marketing teams have had to evolve their strategies to cater to a generation of consumers that no longer wish to be “sold” to. Chief among these new strategies is the use of content to move buyers through the sales cycle. Quality content can be effective at every point in the sales cycle, from articles and infographics driving traffic, to ROI and pricing information closing a deal. However, effective content marketing requires multiple touches, timely execution, and careful planning. That’s why we’ve created the Content Marketing Mix to help marketers make sense of their content strategy.
We designed the Content Marketing Mix to help you plan the appropriate channel for distribution as well as the optimal point in the sales cycle to use your content for maximum impact. Of course, this mix will not be an exact match for each industry and sales cycle, but the underlying formulas and basic distribution will remain the same. By putting a strategy and science behind your content mix, you can start to see better-qualified leads, fewer sales funnel leaks, and more closed deals.
You can view the Content Marketing Mix below and download a PDF version of the document by clicking the download link.
Download this infographic.