2012 may have been the year of content marketing, but 2013 still has a lot going for it when it comes to content. Over the past year, we’ve seen a rise in visual content like infographics, an increase in more personalized, targeted content, and the growing use of curated content to support marketing strategy. But is that all that content marketers have on their plates these days? Of course not.
With more and more content being created every day, content marketers are always on the lookout for new and exciting ways to promote their brand, and it turns out that 2013 is offering up several ways for content marketers to break through the clutter. Let’s take a look at a few content marketing trends that we can expect to see in the future.
Content Marketers as Designers, Videographers, and More
We’ve seen a rise in visual content like infographics, but current trends indicate that content marketers plan to take this one step further. In the future, we’ll see marketers begin to utilize more design skills, helping them to create creative content like posters, videos, SlideShare presentations, podcasts, and more.
Content Focused on Product Support
We’ve already started to see an increase in content being created to support products and services, such as training materials, user assistance, product documentation, and training webinars and videos. Not only does this help your current client base, it also gives prospects more confidence in your support when they’re evaluating you as a potential vendor.
Not Just Visual, but Interactive
Not only will we see more creative content, we’ll also begin to see more interactive content. Content marketers have already started exploring interactive websites (or microsites) where they can publish helpful content that their audiences can interact with, like quizzes, drag-and-drop simulations, and images and diagrams with hover states.
Reliance on Your Own Data
There’s been a lot of hype surrounding big data, but Deana Goldasich, CEO of Well Planned Web, theorizes that content marketers will soon be delving into their own “small data,” or data points that are exclusively available within SMBs.
“Take, for example, a firm specializing in security training for real estate professionals. After decades of evaluating, surveying, and training real estate firms and agents, the firm has acquired a boatload of information…By gathering and compiling this data, they can begin owning their expertise. Soon, they can build highly relevant content around stats such as “CEO Alert: Top 5 Security Mistakes Made By New Agents” or “Why ‘Open House’ Attracts More Than Just Buyers.” They’ve got compelling stats, percentage points, and data that make for killer content. It’s just a matter of pulling it all together.”
– Deana Goldasich, CEO, Well Planned Web
These are just a few of the upcoming trends that we can expect to see in the future, and you can read more in this article published on the Content Marketing Institute’s website. Are there any other trends that you’ve been noticing lately? Let us know in the comments!
If you’re interested in content strategy, take a look at our free Content Creation Guide!