Press Releases

Small business-focused cloud software leader Pardot, which last month completed its most successful year and quarter to date, has earned top honors in a report on marketing automation from a highly respected industry analyst firm. Gleanster, a technology research and advisory organization with an emphasis in sales and marketing software, named Pardot “Best” in Overall Value and Ease of Deployment.

Cloud marketing automation software leader Pardot completed its most successful quarter and year to date in December, punctuated by the addition of 140 new SMB clients in Q4 and the launch of advanced campaign reporting and analysis functionality.

Pardot has launched new reporting and analysis tools designed to help small business marketers improve campaigns and lead throughput. The cloud marketing automation vendor partnered with GoodData to deliver the functionality, which includes customizable dashboards and easy to build charts and graphs

Pardot today announced that its cloud marketing automation platform has been integrated with the top web meeting solutions for a more complete webinar planning experience. Pardot users can now access GoToWebinar, WebEx and ReadyTalk directly from Pardot’s platform, making it easier for marketers to register prospects for events, report on event attendance, and display and score prospect activity.

Pardot, the leading provider of cloud-based marketing automation solutions for small to mid-sized businesses, will host Elevate, their annual user conference November 14 – 16, 2011 in Atlanta. The conference, which includes two-days of educational seminars for Pardot clients and partners, will be held in the W Atlanta – Midtown Hotel.

B2B marketers are spending millions of dollars annually on social marketing programs, though nearly 30% are not tracking the impact of social media programs on lead generation and sales, according to a survey conducted earlier this month by cloud marketing automation software vendor Pardot. The revealing survey, which included input from dozens of companies, aimed to shed light on the developing role of social media in marketing. Questions focused on social marketing etiquette, the influence of social media on lead and sales, the most useful social media tools, and the cost to operate social marketing programs.

Pardot, the only cloud marketing automation vendor targeting small and midsize businesses exclusively, has completed another mammoth quarter, extending its leadership position at a time when competitors are finally bringing category specific products to market. The cloud marketing automation leader — whose priority has always been to simplify lead development for small and midsize businesses — batted over .800 in head-to-head competition with other vendors for new business. Pardot’s long-standing focus on the SMB market was instrumental in helping it nearly double its client base since January.

Pardot has significantly upgraded its cloud marketing automation software to help SMB marketers make better use of powerful social media tools. A bevy of new features include automated access to sales prospect social media profile data and posts from within the Pardot system, and the ability to schedule and send social media messages to prospects from Pardot’s platform. The result is an integrated solution for social as well as traditional marketing campaign management. From a single, easy to use interface, marketers can now plan and execute targeted and timely campaigns, across digital channels.

Pardot, a leading provider of marketing automation solutions for small and midsize businesses, will be a platinum sponsor of salesforce.com’s Dreamforce 2011 conference, the world’s largest cloud computing event. Pardot will have a strong presence at the event, and can be found at Booth 711 in the Expo Hall where attendees can see personalized demonstrations of Pardot’s marketing automation platform.

Pardot, the only cloud marketing automation vendor focused primarily on small and midsized businesses (SMBs), completed its most successful quarter ever June 30, firmly establishing the company as the leader in its category. With competitors facing an identity crisis, uncertain whether to target enterprise clients and/or SMBs, Pardot remained laser-focused on the SMB market, adding 120 new clients in Q2 and easily surpassing the 10,000-users threshold.

Pardot, the leading provider of cloud marketing automation software for small and midsized businesses, has added new security features to its product that will help clients comply with the latest marketing privacy legislation. The features, which include adjustable cookie-based tracking settings, are the most aggressive privacy measures taken by any of the leading marketing automation vendors. The updated product is available now.

Pardot, the fastest-growing provider of cloud marketing automation software for small and medium-sized businesses (SMBs), today announced the availability of the latest version of its award-winning marketing platform. Pardot’s Spring 2011 release makes Pardot easier to use and more flexible, to accommodate the marketing preferences of every client.

Pardot, the fastest-growing provider of cloud marketing automation software for SMBs, today announced the addition of 104 clients in Q1 2011 – the company’s most successful quarter to date. Pardot now has more than 500 SMB clients and aggressively expanded its product, customer and geographic footprints during the first quarter.

Pardot, the leading provider of marketing automation for small and midsized businesses, today announced that Pardot’s marketing automation suite is certified as Platform Ready for integration with Microsoft Dynamics CRM 2011. Pardot is a Microsoft Partner, offering marketing automation functionality that enhances the abilities of Microsoft Dynamics CRM.

Pardot, the leading provider of marketing automation technology for small and mid-sized businesses, announces a record-breaking fourth quarter. More than 75 new clients were added to the roster in Q4 2010, joining Pardot’s already successful client base of 400+ organizations.

Pardot, a leading provider of marketing automation technology, is excited to announce the launch of their European presence with the opening of a London office. Pardot Europe will represent the Pardot brand across the United Kingdom and European markets, offering convenient, localised sales and support for current and future clients.

Pardot, the provider of marketing automation programs for small and mid-sized businesses, will showcase Pardot solutions as a silver sponsor at Dreamforce 2010, salesforce.com’s user and developer conference, held December 6 – 9 in San Francisco. Be sure to stop by to see Pardot at booth 915.

Marketing automation vendor Pardot continued to show strong growth in Q3 2010, drawing a record-breaking quarter to a close with its first annual users conference, Elevate 2010. Pardot has welcomed upwards of 50 new clients each quarter over the past year, bringing the total user base to more than 330 businesses.

Leading marketing automation vendor Pardot today announced the roll-out of Social Insight, a new social media integration package for Pardot. Social Insight aggregates data from multiple public sources, including sites such as Facebook, LinkedIn and Twitter, and displays the information within a prospect’s Pardot profile.

Pardot, a leader in marketing automation technology for small and mid-sized businesses, welcomed more than 50 new customers in the Q2 of 2010. This marks the third straight quarter that Pardot has exceeded sales forecasts, growing their client list by more than 50 new companies each quarter. Pardot delivers best-in-class marketing automation tools to over 300 companies worldwide.

Pardot, a leading marketing automation provider, is proud to announce that it was designated a Champion in Info-Tech Research Group’s vendor landscape report titled “Select the Right Lead Management Automation Solution.” Pardot received the highest distinction, being one of only two Champion providers in a landscape of eight pure-play marketing automation and lead management vendors. Pardot earned high marks across all categories, with special accolades for usability, support and vendor viability.

From the co-founders of Pardot, a leading marketing automation vendor, comes the authoritative guide on marketing automation best practices for business-to-business (B2B) marketers. In “Think Outside the Inbox: A B2B Marketing Automation Guide,” David Cummings and Adam Blitzer give you all the best tips, tricks, and advice based on their experience as pioneers in the emerging field of marketing automation.

Pardot Marketing Automation, an Atlanta-based software company, was honored for outstanding growth at the 2010 Atlanta Business Chronicle Pacesetter Awards. Pardot earned the distinction of the #1 fastest growing technology company in the metro area, and ranked third overall out of the top 50 fastest-growing local companies.

Pardot, rated lowest total cost of ownership in lead management automation by top analyst firm Forrester Research in the September 2009 report “B2B Lead Management Automation Market Overview,” unveils its new integration with Microsoft Dynamics CRM at Convergence 2010.

Pardot, rated lowest total cost of ownership in lead management automation by top analyst firm Forrester Research in the September 2009 report “B2B Lead Management Automation Market Overview,” today announced a strong first quarter with the addition of 61 new clients in Q1 2010.

Pardot Marketing Automation, rated lowest total cost of ownership in lead management automation by top analyst firm Forrester Research in the September 2009 report “B2B Lead Management Automation Market Overview,” and SugarCRM, the world’s leading provider of open source customer relationship management (CRM) software, today announced that over 30 companies are using Pardot integrated with SugarCRM for closed loop marketing and sales automation. The announcement was made at SugarCon, SugarCRM’s annual customer and developer conference being held at The Palace Hotel in San Francisco, CA.

Pardot, ranked #1 in lead management automation total cost of ownership by top analyst firm Forrester Research in the September 2009 report “B2B Lead Management Automation Market Overview,” today announced a successful conclusion to 2009, welcoming 52 new clients during the fourth quarter. In another goal-shattering year, Pardot added well over 100 new customers.

Pardot, ranked #1 in lead management automation total cost of ownership by top analyst firm Forrester Research in the September 2009 report “B2B Lead Management Automation Market Overview,” will showcase Prospect Insight and debut the new LeadDeck Prospect Monitor application at Dreamforce 2009, salesforce.com’s user and developer conference, held Nov. 17-20 in San Francisco. LeadDeck is a desktop application that works with Pardot to provide sales and marketing teams with real-time alerts of visitor and prospect activity from their desktop.

Pardot’s Prospect Insight, the fastest growing mid-market marketing automation solution, has been ranked #1 in lead management automation total cost of ownership by top analyst firm Forrester Research in the September 2009 report “B2B Lead Management Automation Market Overview.” Prospect Insight provides a low-cost, low-risk option especially suited to small and medium-sized business-to-business (B2B) companies.

Marketing automation and demand generation leader Pardot today announced the release of Pardot Mobile, an industry-first marketing automation iPhone App. Pardot Mobile allows users to instantly connect with prospects via phone or email as well as access their prospect profile containing scores, grades, and other information.

Pardot, the fastest growing mid-market marketing automation solution, today announced the addition of 15 new Prospect Insight clients in July. Pardot’s marketing automation system, Prospect Insight, is a low-cost, low risk option for small and medium sized business-to-business companies to boost lead generation and streamline online marketing campaigns.

Pardot, maker of the Prospect Insight marketing automation suite, announces the release of Web VisitorID, a free application to help companies identify and track website visitors. Web VisitorID allows users to view real-time reports of companies browsing their website and collect in-depth data about each visitor at the micro-level, providing valuable sales and marketing insight.

Pardot, a month-to-month, no contracts marketing automation vendor, today announced a customer renewal rate of 96% in Q1 2009. Prospect Insight, Pardot’s marketing automation system, provides a low-cost, low risk option for small and medium sized business-to-business companies. Current clients range from small, private agencies to publicly-traded companies with annual revenues upwards of $120M.

Marketing automation vendor Pardot has chosen Port25′s PowerMTA solution, a powerful Mail Transfer Agent (MTA) used by many top email providers, for best-in-class email functionality and deliverability. Pardot’s marketing automation platform, Prospect Insight, provides a turbo-charged email engine with the security of Port25 running behind the scenes. Port25′s PowerMTA solution ensures that Prospect Insight users have access to the most advanced authentication and compliance tools in the business, helping legitimate marketing messages meet deliverability challenges head on and blast through to the inbox.

Marketing automation vendor Pardot today announced record-high earnings in 2008. The company welcomed over 100 new clients, with many recent signings in B2B technology including Coupa Software, Surgical Information Systems and more. Q4 rounds out a successful year for the Pardot, adding several dozen companies to the client roster. Pardot clients range from small, private agencies to publicly-traded companies with annual revenues upwards of $124M.

Marketing automation and demand generation leader Pardot today announced the release of an industry-first Apple Mail plug-in. With the plug-in, Prospect Insight users can send tracked links to prospects directly from the Apple Mail interface, increasing the day-to-day ease of use for sales representatives.Pardot began offering plug-ins for Outlook 2007 and Thunderbird in 2007.

Marketing automation and lead management leader Pardot today announced that the company exceeded its projected Q2 sales goals, signing 37 new clients for Prospect Insight, its flagship automation suite. Pardot’s total number of clients is now approaching 70. Major Q2 signings include a number of venture-backed technology and services providers as well as several publicly traded companies. Prospect Insight has also attracted international clients, welcoming a top Canadian marketing agency and a leading UK-based data solutions provider to the Pardot client family.

Pardot, an innovative provider of on-demand interactive marketing solutions, today announced tremendous growth in the first quarter of 2008. The company exceeded its projected Q1 revenue and signed on 23 new clients for Prospect Insight, it’s flagship marketing automation suite. Pardot’s major signings include a number of venture backed technology and services providers such as rPath, DocuSign, and Netuitive.

Pardot LLC and Prospect Insight, its marketing automation solution, are featured in the February 2008 issue of Inc. Magazine. In an article entitled “The New Basics of Marketing,” Pardot is mentioned as one of the best ways a company can “jazz up” its website. The article is featured on the cover of the magazine and is part of “A Complete Guide to Marketing in the Digital Age.”

Pardot LLC has announced that Prospect Insight, its marketing automation solution, is now listed on the salesforce.com AppExchange, an eco-system for applications that integrate with the CRM platform.

Pardot LLC, creator of Prospect Insight, a web marketing automation solution designed for B2B marketers, has announced a key new feature in Prospect Insight.