Press Releases

Check out our latest press releases below.

For the third straight year, leading marketing automation software provider Pardot has been recognized as one of Atlanta’s top 50 fastest-growing companies at the Atlanta Business Chronicle’s Pacesetter Awards.

Pardot is proud to announce its selection as the best small business to work for in Atlanta, according to the Atlanta Journal-Constitution’s Top 100 Workplaces of 2012. In addition to being named the best small business workplace, Pardot received an award for having the best work/life flexibility across all companies.

Pardot added 114 new clients in the first quarter of 2012, easily outpacing its competition and steadily extending its lead in the small business marketing automation software space. Also in Q1, Pardot ramped up its product development effort, focusing resources on client-requested features including new email, form and search engine optimization tools.

Marketing automation leader Pardot has upgraded its software to include new search engine optimization (SEO) tools for small business marketers. The cloud-based system now includes features for monitoring of keywords and competitors. The data, compiled from multiple sources, is available to marketers from a dashboard within the Pardot system. The new SEO tools — which are free to Pardot users — pair with Pardot’s other market reports to provide a one-stop portal for tracking and improving multi-channel marketing.

Small business-focused cloud software leader Pardot is proud to announce their selection for the AlwaysOn OnDemand 100 Top Private Companies list. The list, compiled by the AlwaysOn editorial team and leading industry experts, recognizes private on-demand and SaaS companies that are breaking into large, established markets and challenging prevailing industry leaders with innovative approaches.

Although most B2B marketers are tasked with creating and implementing effective lead management programs, many aren’t measuring the results of their efforts, preventing marketing from truly showing its value to the organization. According to a new survey from Pardot, whose system was named “best overall value in marketing automation” by Gleanster, almost 37% of marketers don’t track revenue generated by their campaigns.

Pardot has once again stepped up to the challenge of making marketing automation hassle-free for business-to-business marketers. In keeping with its mission, the SMB-focused cloud marketing automation leader today announced new product features, including an enhanced visual editor and form builder, which will allow marketers to more easily create high-impact lead management campaigns.

In a continuing effort to provide clients with the best training possible, cloud marketing automation software leader Pardot has launched a new training program called Pardot Now. The series, which will include an additional 18 sessions each month, launched in mid-January 2012.

Small business-focused cloud software leader Pardot, which last month completed its most successful year and quarter to date, has earned top honors in a report on marketing automation from a highly respected industry analyst firm. Gleanster, a technology research and advisory organization with an emphasis in sales and marketing software, named Pardot “Best” in Overall Value and Ease of Deployment.

Cloud marketing automation software leader Pardot completed its most successful quarter and year to date in December, punctuated by the addition of 140 new SMB clients in Q4 and the launch of advanced campaign reporting and analysis functionality.