Permission-Based Marketing Policy
Pardot supports only permission-based email marketing.
Spam is unsolicited commercial email, junk mail or bulk mail that has not been requested by the recipient. In addition to being perceived as intrusive, irrelevant and often offensive, it is also typical that spam emails do not contain an option to unsubscribe from the mailing list. Simply put, spam is the opposite of permission-based emails -- those that are requested, anticipated, personal and relevant.
Preventing Unsolicited Emails Via Pardot
Users must abide by a strictly enforced Terms of Service. In the "LIMITATIONS ON YOUR USE OF PARDOT" section of the Terms of Service, it clearly states our policy with respect to unsolicited marketing emails: "You may not use Pardot or the products or services provided through or in connection with the Pardot to: send unsolicited bulk email, for commercial or non-commercial purposes. Unsolicited bulk email is defined as email sent to more than 10 individuals without their permission."
Also, users must accept that an unsubscribe or opt-out option will be automatically appended to every email sent via Pardot. This is not an option. In the event that a user violates any one of our usage rules, or for any other reason deemed appropriate by Pardot, Pardot reserves the right to suspend or terminate, without notice, access to the user's account and all related data.
Encouraging Permission-Based Marketing
Pardot encourages its users to create and manage "opt-in" subscriber lists. By building and using an "opt-in" subscriber list, users can be certain that they are sending emails to recipients that have expressly given their permission to do so.
It is also important to note that subscribers receiving email campaigns by users will only see their names in the header -- all other email addresses are not viewable which makes them safer from unsolicited email abuse via other recipients of the same email campaign.
Buying lists of email addresses from third parties and sending bulk emails to them is strongly prohibited.
Responding to Unsolicited Email Complaints
If a complaint is received regarding unsolicited emails being sent from our Pardot tools, an immediate investigation is undertaken.
* Initial Warning - The user is first notified that an unsolicited email complaint has been lodged against them and: (a) Reminded of the terms they accepted in the Terms of Service. (b) Reminded that the complainant's email address will automatically be flagged for suppression if the complainant did unsubscribe. (c) Requested to manually remove the complainant's email address from their subscriber list if the address was not automatically suppressed because the complainant did not unsubscribe.
* Follow-up Warning - If the complaint persists, or if there are multiple complaints, a second warning is issued. The user is again reminded of the Terms of Service. Additionally, the user is advised that if they are unable to abide by these terms, they should discontinue using the Pardot suite.
* Final Notice - If notifications of unsolicited emails continue and remain unaddressed after the follow-up warning, the user's account privileges will be suspended and eventually terminated.
Complaints?
Unsubscribe from the email with the opt-out option of your choice and send us a message to notify us of any unsolicited messages. We will then begin an investigation into CAN-SPAM compliance. Pardot takes permission-based marketing very seriously.
Last Updated: April 19, 2007
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