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DocuSign Case Study
DocuSign Streamlines Marketing Automation Efforts with Pardot
Company: DocuSign
Industry: Software
Profile:
DocuSign offers a web-based electronic signature service that provides the simplicity, speed and security required to electronically sign and store documents. Designed from the ground up for enterprise-class usage, this service integrates the technical infrastructure and legal compliance needed to operate an end-to-end electronic signing service that replaces the old pen-and-paper process. Customers trust DocuSign to help them increase revenue and sales close rates, decrease costs and accelerate business velocity. DocuSign also offers a direct, positive impact on our global environment by reducing paper consumption and transportation emissions. For more information please visit www.docusign.com.
Key Client Challenge:
DocuSign was already using an enterprise-level marketing automation solution, but found the system too complicated for their daily tasks. Without a dedicated staff member to run the software, DocuSign was wasting time and money on a solution that did not fit their needs. The marketing team needed a more user-friendly way to manage their emails, landing pages and lead qualification process.
Pardot Solution:
DocuSign found that Pardot’s intuitive, easy-to-use interface provided functionality similar to their previous solution at a fraction of the cost and without the need for a dedicated team member. In addition, Prospect Insight offered the ability to tie-in with Salesforce.com, an important consideration for the DocuSign sales team. Pardot was able to offer a responsive, hands-on implementation and on-going support team, providing a personalized level of service.
Results:
The marketing team was able to create and launch complete campaigns, including landing pages, forms and email correspondence, ten times faster than before. The DocuSign sales team was able to continue to “live” in Salesforce.com using the AppExchange connector, with the marketing team triaging leads in Prospect Insight to ensure the best leads earned top priority. Using Prospect Insight, they were able to improve lead quality and manage their online marketing efforts in one, full-service marketing automation suite. DocuSign implemented the system very quickly and began to see value immediately.
User Comments:
“I cannot say enough good things about Prospect Insight. There is simply no marketing automation suite that is as robust and yet quick to deploy as this tool. Having used a number of similar tools that compete with Prospect Insight, I can confidently recommend it as the easiest to purchase, implement and use on a day-to-day basis.”
Laura Ashley
Senior Marketing Manager, DocuSign
What Our Customers Are Saying...
"It’s reasonable to expect a 300% increase in conversions within the first few months when implementing online lead generation with Prospect Insight."
