4 Email Marketing Lessons I Learned from Personal Relationships (Part 1)

It’s no secret that I adore themed blog posts, and February is definitely my favorite time for picking a theme for my writing. Of course, this month’s theme is relationships! In this series, I’ll be covering “the perfect man” email, common breakup lines, and vanity metrics as they relate to friendships. Let’s jump right into today’s post!…

6 Important Takeaways From B2B Marketing Bootcamp

In January, our goal was to help you kick your marketing into high gear with our B2B Marketing Bootcamp webinar series. We enlisted six in-house experts and four pros from other top companies to devise a (completely painless!) bootcamp to help you shape up everything from your content marketing to ROI reporting. We wrapped up the series last…

The Best of Email Marketing from 2015

Growing up, my mother was an avid watcher of The Oprah Winfrey Show, so naturally, I watched it with her. Of course, I didn’t care much for the show, unless it was an episode of Oprah’s Favorite Things. Who can forget “YOU GET A CAR! AND YOU! AND YOU.” So today, to recap the 2015…

3 Email Best Practices Every B2B Marketer Should Know [New Webinar]

Our B2B Bootcamp webinar series is in full swing after kicking off with today’s session on content marketing. On Thursday, we’ll be revving up our reporting with Isaac Payne, so be sure to sign up to learn more about how we measure our marketing efforts at Pardot. (You can read more about what Isaac will…

5 Steps to Successfully Integrate Email into Your Inbound Marketing Channels

A properly-implemented email marketing program is a tool that can improve the impact of your overall content marketing efforts by keeping your audience engaged, driving traffic to all of your content, and helping build stronger relationships. It’s also important to note that email marketing is not a successful marketing strategy on its own. Rather than…

Subject Lines 101: 5 Examples of Bad Subject Lines

In the course of researching blog topics, a common theme that tends to come up again and again is the topic of subject lines. There are posts on how to write a good subject line, how to write a bad subject line, what you should put in your subject line to make people open it,…