You Say Hello: The Importance of Hello/Goodbye Emails – Part 1

Growing up, two of my grandmother’s favorite phrases were “You catch more flies with honey than with vinegar” and “You never get a second chance to make a first impression”. As a kid, I always hated the one about the flies – I’ve spent most of my life in Georgia, and I’d rather never see…

6 Ways to Write the Worst Possible Subject Line

Today’s my birthday (seriously, yes, I know)! In the course of doing research for a new post, I realized something- there’s a ton of information on how to write the best possible subject line, but what about those people who just want a really mediocre subject line? I’m going to support those people in today’s…

Doing a Pardot SPF Record Update

As a company that specializes in Pardot Implementations, we have seen our fair share of SPF records. In this blog post, we’re going to show you a way to append your existing record to include Pardot with just one entry. Background: For those unfamiliar, a Sender Policy Framework (or, SPF) record is one of three…

Email Should Be Awesome: Tips For Getting a Guaranteed Open

I’m going to open today’s post with a harsh truth: Most marketing emails I receive are BORING, from beginning to end. I routinely see subject lines with“[Companyname] daily digest.” “Check out today’s deals from [Company]” “This email subject line is a total snooze and you’ve seen it from every company” , “Log in and spend money…

4 Easy Steps to Clean Up Your Act and Recover From Sending Spam

So you’re a spammer. You’ve realized that your “business practice” of buying lists of prospects to send unsolicited bulk email is the textbook definition of spam and you want to work to fix it. The good news is, cleanup is a simple process. All you have to do is follow these four simple steps to…

Oh, the humanity: Email Marketing and Spam

It’s no secret that I do a lot of research around the email marketing space when coming up with a blog topic. One thing I’ve noticed a lot of is this idea that email marketers are automatically somehow the same as spammers. In fact, I’ve had this conversation a lot: “So what do you do?”…

Spamtrap Myths: Busted!

In our last two posts, we went over what spamtraps are and how you can protect against any that snuck into your database. In the finale to our spamtrap series, we’ll bust a few common myths that we get in compliance cases. Myth #1: If my mailings hit a spamtrap, you are accusing me of…