You Had Me at the Subject Line: Best Practices for Email Outreach

For B2B marketers, email outreach forms the basis of effective communication and marketing. With the rate at which technology continues to advance, and it’s no surprise 73% of marketers recognize the importance of email marketing and that number continues to grow each year. Email is also the tool of choice within an organization, from day-to-day…

How To Tell The Difference Between Marketing Automation and Email Marketing

If you’re confused about the difference between “email marketing” and “marketing automation”, you’re not alone. Even seasoned marketers may struggle to sift through the marketing speak to find the tool that provides real value. This jargon can make it seem like the lines between marketing automation and email marketing are blurred, when in reality, the…

3 Email Subject Line Ideas to Delight Your Database

Over 205 billion emails are sent every single day. No, that’s not a typo — two hundred five billion. With that staggering number in mind, how can B2B marketers make sure our emails cut through the clutter? Here’s the thing: 33% of people open emails based on subject line alone. The subject line is our email’s first impression on…

Let’s Talk About Pardot And Data.com

Since we’re both a part of the Salesforce family, we get a lot of questions about using Pardot with Data.com. Strategically combining these two tools can help you get a more complete view of your prospects and better understand their needs. You can use this “bonus data” to refine your segmentation and offer a better…

Grab Their Attention: 5 Content Tips for Creating Engaging Emails

Email is a fact of life. Not getting any feels like someone’s turned the volume down on your personal universe – we’re so used to seeing that little number that screams Hey! Hey, you! 181 things need your attention!   No one knows this better than marketers. We send emails, and we get emails. It’s like the tide:…

Getting to the Inbox: A Marketer’s Guide to Email Tech

Who is an email really from? If an email client shows [email protected] as the sender most people would accept that at face value, but anti-spam filters and email clients are doing much more than just looking at the “from” address of an email. A single email can be relayed through several systems and computers on…

It’s Time to Break Up With Your Vanity Metrics

A particularly wise friend once said to me, “Every relationship you have with anyone, whether they’re romantic or friends, is a daily choice to stay in that relationship,” and that’s especially true when it comes to breaking up with your vanity metrics. I’ll be going more in depth around vanity metrics in the final post…