Doing a Pardot SPF Record Update

As a company that specializes in Pardot Implementations, we have seen our fair share of SPF records. In this blog post, we’re going to show you a way to append your existing record to include Pardot with just one entry. Background: For those unfamiliar, a Sender Policy Framework (or, SPF) record is one of three…

Email Should Be Awesome: Tips For Getting a Guaranteed Open

I’m going to open today’s post with a harsh truth: Most marketing emails I receive are BORING, from beginning to end. I routinely see subject lines with“[Companyname] daily digest.” “Check out today’s deals from [Company]” “This email subject line is a total snooze and you’ve seen it from every company” , “Log in and spend money…

4 Easy Steps to Clean Up Your Act and Recover From Sending Spam

So you’re a spammer. You’ve realized that your “business practice” of buying lists of prospects to send unsolicited bulk email is the textbook definition of spam and you want to work to fix it. The good news is, cleanup is a simple process. All you have to do is follow these four simple steps to…

Oh, the humanity: Email Marketing and Spam

It’s no secret that I do a lot of research around the email marketing space when coming up with a blog topic. One thing I’ve noticed a lot of is this idea that email marketers are automatically somehow the same as spammers. In fact, I’ve had this conversation a lot: “So what do you do?”…

Spamtrap Myths: Busted!

In our last two posts, we went over what spamtraps are and how you can protect against any that snuck into your database. In the finale to our spamtrap series, we’ll bust a few common myths that we get in compliance cases. Myth #1: If my mailings hit a spamtrap, you are accusing me of…

How a Spamtrap Gets Onto Your List and What To Do When it Does

In my last post, I went over an overview of what a spamtrap is and the different types of spamtraps. Today, we’ll be going over precisely how a spamtrap winds up on your list and what you can do to protect against them. So, we’ve gone over what a spamtrap is, but let’s chat for…

On the Origin of Spamtraps

Some of the most common email compliance questions I get around being blacklisted seem to center on how they were listed in the first place and what email address specifically got their company’s IP address listed, which inevitably leads to a conversation around spamtraps… which can get confusing, fast. So, I figured it was about…