Every time I see a yellow school bus driving through my neighborhood, I get a twinge of nostalgia and the sudden urge to sharpen a No. 2 pencil in an old-school, manual pencil sharpener. (Then I remember I never have to eat cafeteria food again, and I feel a deep appreciation for adulthood.) If you’re like me and inevitably get nostalgic during back-to-school season, this is the blog post for you.

We’ve put together a sort of curriculum for B2B marketers and sales reps featuring six subject areas, each with three resources ranging from fun videos to in-depth e-books. The best part? Unlike in […]

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Today, we’ll be covering the final topic in my three-part series on spam complaints: issues with unsubscribing. This is one of my favorite topics, as I tend to enjoy going after senders for making their unsubscribe processes particularly difficult.

(In case you missed it, you can check out part one of my series here (“I didn’t sign up for this!”) and part two here (“Too much, too soon!”).

1. You ask me to reply to unsubscribe.

Full disclosure — this is one of my biggest triggers for just clicking the “report as spam” button. If you put up any barriers that prevent me from opting out, […]

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Two weeks ago, I wrote about one of the main reasons that emails get reported as spam (“I didn’t sign up for this!“). Today, we’ll be covering the second set of reasons for why someone reports spam, which has to do with every marketer’s favorite terms: frequency and relevance!

Let’s dive right in.

“You’re not sending me what I expected!”

It’s extremely important to be completely straightforward and honest about what your mailings are going to be. Let your prospects know what they can expect to receive, whether or not they’re also opting in to third-party mailings, and how they can opt down or out […]

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Spam complaints are a key indicator of the overall health of your email program. Mailbox providers take spam complaints into account to help determine if your mail should go into an inbox or straight to the junk folder. It’s important to keep your spam complaints as low as possible so that you can see the highest possible deliverability rates.

This post is the first in a series exploring the reasons that prospects click “report as spam,” and what you can do to prevent that from happening. Today, we’ll be covering the first reason — “I didn’t sign up for this!” — in a few different […]

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One of my favorite aspects of email deliverability is how much power you have over your own email destiny. You send to a good list and do all the right things, and you’re in the clear. Do badly and you’ll get in trouble. There’s a bit of a gray area in there, but for the most part, the path to good deliverability and sending is pretty straightforward. The real gray area is the people sending the programs, and that brings us to the topic of today’s post: Email Marketing: The Good, the Not-so-good, and the Ugly.

I put marketers in three separate […]

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One thing I’ve recently realized in the email deliverability and compliance field is that I use a lot of terms that aren’t really common knowledge, which is why lately I’ve been making an effort to ensure everyone understands the vocabulary that I’m using. Try talking to a non-marketing friend about how confirmed opt in improves your acceptance rate, how your senderscore is looking pretty good, and the fact that you aren’t on any blacklists right now…and watch the look of confusion cross their face as they try to figure out what it is you said.

In today’s post, I’m going to try and […]

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Two years ago, we released our Complete Guide to B2B Email Marketing, complete with actionable how-to information to help our readers optimize their deliverability rates, create eye-catching email templates, choose their perfect sending time, and more. But the email industry is changing (as noted in the statistics below from Salesforce’s 2015 State of Marketing Report) — and our Complete Guide needed to change with it.

73% of marketers agree that email marketing is core to their business. 

60% of marketers claim that email is a critical enabler of products and services, versus 42% of marketers in 2014. 

74% of marketers believe email produces […]

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By now, you should know that I’m all about email compliance — and knowing your email terminology (if you missed it, catch up on the war I’m waging against the phrase “email blast” here). In today’s post, we’ll be reviewing a couple of different opt-in methods, as well as the pros and cons of each. Take a look at the list below to make sure you’re choosing the right opt-in method for your business’ email needs.

1. Single Opt-in

Single opt-in is the most common method of getting prospects into your database and sending them emails. With single opt-in, prospects come to […]

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