Making Apologies Easy: 4 Steps for Crafting a Great Apology Email

In my last post I talked about the kinds of mistakes you can make in an email that definitely do require an apology. The natural follow up to that is “Okay, I’ll apologize…but….how?”, and that’s precisely what today’s post is about: Step 1: Subject Line Let’s start with your subject line. First and foremost, you need…

5 Ways to Generate a Clean List

As a marketer, your database is one of your most prized possessions. You need a healthy stream of new prospects coming in, and you need to grow your lists and keep them producing. With that in mind, it’s easy to be tempted by purchased lists: a few clicks and voila, you have a brand new,…

4 Opt-In Strategies For Fighting Spam

“The first rule of Fight Club is: You do not talk about Fight Club. The second rule of Fight Club is: You do not talk about Fight Club. Third rule of Fight Club: Someone yells stop, goes limp, taps out, the fight is over.” Fight Club, 1999 You’re probably wondering, what in the world does…

Creating Email Templates for Your Sales Team

In our previous post “How to Think Like Sales as Marketer” we looked at the relationship between marketing and sales and how Salesforce Engage can help to bridge the gap between the teams and offer Marketers some insight into how sales builds relationships with their customers and prospects. Today, we’re going to look at how…

The Opt Out: Hello and Goodbye Emails – Part 3

In parts 1 and 2 of our Hello/Goodbye series, we covered some practices around autoresponders and the appropriate communication frequency when a form is filled out. In today’s post, we’ll be wrapping up that series with some discussion on saying goodbye. There’s an extremely frustrating trend in email marketing in which the goal is to…

Hello, Hello? 5 Tips for Improving Your Welcome Autoresponders – Part 2

In my last post, I covered why it’s important to have an autoresponder set up on all your forms. You know it’s your best chance for introducing yourself and making a really good first impression, but maybe you need some help coming up with ideas for making that first interaction a memorable experience. If so,…

You Say Hello: The Importance of Hello/Goodbye Emails – Part 1

Growing up, two of my grandmother’s favorite phrases were “You catch more flies with honey than with vinegar” and “You never get a second chance to make a first impression”. As a kid, I always hated the one about the flies – I’ve spent most of my life in Georgia, and I’d rather never see…