Grab Their Attention: 5 Content Tips for Creating Engaging Emails

Email is a fact of life. Not getting any feels like someone’s turned the volume down on your personal universe – we’re so used to seeing that little number that screams Hey! Hey, you! 181 things need your attention!   No one knows this better than marketers. We send emails, and we get emails. It’s like the tide:…

Getting to the Inbox: A Marketer’s Guide to Email Tech

Who is an email really from? If an email client shows [email protected] as the sender most people would accept that at face value, but anti-spam filters and email clients are doing much more than just looking at the “from” address of an email. A single email can be relayed through several systems and computers on…

It’s Time to Break Up With Your Vanity Metrics

A particularly wise friend once said to me, “Every relationship you have with anyone, whether they’re romantic or friends, is a daily choice to stay in that relationship,” and that’s especially true when it comes to breaking up with your vanity metrics. I’ll be going more in depth around vanity metrics in the final post…

Why Don’t Your Email Subscribers Love You?

Difficult times are sometimes part of relationships, and along with that difficulty comes the usual cliches (and potential for breakups). Today, we’ll be continuing our email relationship series [if you missed part one, check it out here] with some of my favorite “this really isn’t working out” lines, and how those relate to your email program. “I just…

In Praise of Email

Why Email? If email is not a hot topic for you, it should be. It’s estimated that office employees spend as much as 61% of their time inside of their email. I could probably write an entire blog post on how to become a Gmail ninja or Outlook wizard, and it would be time worth spending….

4 Email Marketing Lessons I Learned from Personal Relationships (Part 1)

It’s no secret that I adore themed blog posts, and February is definitely my favorite time for picking a theme for my writing. Of course, this month’s theme is relationships! In this series, I’ll be covering “the perfect man” email, common breakup lines, and vanity metrics as they relate to friendships. Let’s jump right into today’s post!…

6 Important Takeaways From B2B Marketing Bootcamp

In January, our goal was to help you kick your marketing into high gear with our B2B Marketing Bootcamp webinar series. We enlisted six in-house experts and four pros from other top companies to devise a (completely painless!) bootcamp to help you shape up everything from your content marketing to ROI reporting. We wrapped up the series last…

The Best of Email Marketing from 2015

Growing up, my mother was an avid watcher of The Oprah Winfrey Show, so naturally, I watched it with her. Of course, I didn’t care much for the show, unless it was an episode of Oprah’s Favorite Things. Who can forget “YOU GET A CAR! AND YOU! AND YOU.” So today, to recap the 2015…