How To Tell The Difference Between Marketing Automation and Email Marketing

If you’re confused about the difference between “email marketing” and “marketing automation”, you’re not alone. Even seasoned marketers may struggle to sift through the marketing speak to find the tool that provides real value. This jargon can make it seem like the lines between marketing automation and email marketing are blurred, when in reality, the…

3 Email Subject Line Ideas to Delight Your Database

Over 205 billion emails are sent every single day. No, that’s not a typo — two hundred five billion. With that staggering number in mind, how can B2B marketers make sure our emails cut through the clutter? Here’s the thing: 33% of people open emails based on subject line alone. The subject line is our email’s first impression on…

Let’s Talk About Pardot And Data.com

Since we’re both a part of the Salesforce family, we get a lot of questions about using Pardot with Data.com. Strategically combining these two tools can help you get a more complete view of your prospects and better understand their needs. You can use this “bonus data” to refine your segmentation and offer a better…

Grab Their Attention: 5 Content Tips for Creating Engaging Emails

Email is a fact of life. Not getting any feels like someone’s turned the volume down on your personal universe – we’re so used to seeing that little number that screams Hey! Hey, you! 181 things need your attention!   No one knows this better than marketers. We send emails, and we get emails. It’s like the tide:…

Getting to the Inbox: A Marketer’s Guide to Email Tech

Who is an email really from? If an email client shows [email protected] as the sender most people would accept that at face value, but anti-spam filters and email clients are doing much more than just looking at the “from” address of an email. A single email can be relayed through several systems and computers on…

It’s Time to Break Up With Your Vanity Metrics

A particularly wise friend once said to me, “Every relationship you have with anyone, whether they’re romantic or friends, is a daily choice to stay in that relationship,” and that’s especially true when it comes to breaking up with your vanity metrics. I’ll be going more in depth around vanity metrics in the final post…

Why Don’t Your Email Subscribers Love You?

Difficult times are sometimes part of relationships, and along with that difficulty comes the usual cliches (and potential for breakups). Today, we’ll be continuing our email relationship series [if you missed part one, check it out here] with some of my favorite “this really isn’t working out” lines, and how those relate to your email program. “I just…

In Praise of Email

Why Email? If email is not a hot topic for you, it should be. It’s estimated that office employees spend as much as 61% of their time inside of their email. I could probably write an entire blog post on how to become a Gmail ninja or Outlook wizard, and it would be time worth spending….