Meet Ryan Johnston.

Today’s guest expert is Demand Generation Manager and long-time Pardashian Ryan Johnston. He’s here to share his expertise on building and managing campaigns — from kicking off your strategy as a novice to seeing more success as an experienced marketing automation user.

Alright Ryan, take it away.

Tell us a little bit about your background with the Pardot team, as well as your current role.

I joined the Pardot team in February of 2011 on Valentine’s day (so I immediately got 30 new Valentines — hasn’t happened since) as the second marketing hire, brought in as a marketing coordinator. Since then […]

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Date: Thursday, June 12, 2014
Time: 2:00pm EDT

The enormous amount of marketing channels that marketers work through every day can be challenging. But amazingly, a little bit of planning goes a long way in addressing even the most overwhelming of campaigns. Combine that with personalization, and you’ve got a focused campaign attack. Learn how to:

Identify and prioritize your lead generation marketing program objectives
Understand your audience and target their needs and pains
Choose the most effective programs for your marketing plan
Align your metrics with your objectives

Need planning help? Scott Armstrong, Co-Founder and Partner at Brainrider, lays it all out for us in this […]

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Date: Thursday, March 6, 2014
Time: 2:00PM – 2:30 PM EST

Description: So, you can send slick-looking emails, produce great landing pages and track your prospect activity. Great! Let’s pull it all together with some new campaign ideas!

Make that next step by joining Mathew Sweezey and explore five great campaign ideas that will help you gain visibility for your company and products, increase prospect engagement and help positively influence your company’s bottom line.

Your Speakers:
MATHEW SWEEZEY, Marketing Evangelist – Pardot, a company

Register Now

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The new year is quickly approaching, and there’s no better time to reevaluate and rebuild your marketing strategy for a fresh start. Last week, our friends at Brainrider (the experts on B2B marketing strategy) joined us for a webinar to discuss this very topic. Let’s take a closer look at the five steps to Planning B2B Lead Generation Marketing Programs — as well as a few additional resources that can help you as you rebuild your strategy.

Step 1: Start with specific objectives.

Don’t just make vague, overarching goals (“drive lead gen” or “pass better leads to sales”) — really define what […]

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Description: As a marketer, when was the last time you really sat down with your sales team and worked through a solid plan to increase lead quality, opportunities and closed deals – TOGETHER? No lip service here. I’m talking the real deal – a concerted effort to think, act and feel sales challenges and get innovative.

Bottom line: In these competitive B2B and B2C markets, the marketing and sales teams who can work together successfully will build stronger, better and faster results for their companies. And campaign automation can help achieve this. Join Sangram Vajre, Director of Marketing at Pardot, a […]

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Despite being one of the most powerful features of marketing automation, the lead scoring and grading model is also one of the most difficult topics to talk about — simply because your ideal scoring and grading model will ultimately depend on your product, industry, and buyer persona. But if you’ve been letting intimidation prevent you from using this impactful tool, it’s time to reconsider.

Lead scoring, or automatically scoring leads based on implicit buying signals such as form submissions or page views, allows you to evaluate a lead’s level of interest before assigning them to a sales rep. Lead […]

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