Pardot is hitting the road!

This May and June Pardot is traveling to four major cities around the nation to help inspire B2B Marketers to reach new heights in their daily marketing practices. With less than three weeks until the B2B Inspiration Tour kicks off in Atlanta, GA, registration is filling up, and we are getting pumped for a great event!

Today we are excited to announce that we have officially released additional information around the thought leaders and marketing analysts that will be guest speaking in each city. Check out the B2B Inspiration Tour website for additional [...]

Overview

Pardot syncs bidirectionally with UserVoice, a suggestion tracking and support ticketing system. You can seamlessly capture UserVoice activity and then leverage those activities: giving product feedback, and/or contacting support as a signal for scoring leads in Pardot.

Functionality:

Pull suggestions and support tickets from UserVoice as activities in the prospect record and be able to run scoring rules off them.
Report on UserVoice suggestions and support tickets.
Automatically pull in prospects who exist in UserVoice but not yet in Pardot.

Setting Up the UserVoice Connector in Pardot

Navigate to Admin > Connectors.
Click + Add Connector.
Select UserVoice from the list of webinar connectors.
Enter the  UserVoice Subdomain.
Optional: You can disable Pull [...]

This entry is part 7 of 9 in the series Advanced salesforce.comConcept

Does your salesforce.com instance use person accounts? Do you ignore lead records in salesforce.com? Then you may want to enable one of these salesforce.com connector features. Please review the options below and contact Pardot Services for feature enablement.

Syncing with salesforce.com Person Accounts

There are two options to consider when syncing your Pardot account with salesforce.com Person Accounts.

1. Pardot will create leads in salesforce.com and sync with salesforce.com person accounts.
By default the Pardot / salesforce connector will create new salesforce.com records as leads and when the lead is converted into a [...]

Pardot uses first-party cookies for tracking purposes in almost all cases.

Exceptions (based on how browsers handle cookies; not related to Pardot): 

The client chooses not to set up a vanity CNAME
On https pages

This setup is standard in the marketing automation industry — Pardot and its competitors’ cookies behave the same way.

Pardot ALSO sets a third-party cookie for redundancy (in case of either of the two situations above). Third party cookies are not necessary for tracking in any way.

Pardot cookies store no personally identifying information whatsoever — only a unique identifier.

Overview

Create, customize, and send emails using Pardot’s email wizards. Integrate Pardot emails into your marketing campaigns to supplement your lead nurturing efforts and provide your prospects with the content they need to become more acquainted with your brand.

This page is your Pardot email resource center. See below for links to all of our email articles.

Email Basics

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Create an Email

Sending an email – a step by step guide to using our email wizard to create and send a list email.

Building an email template — use our email template wizard to create [...]

Whoa there, partner! This is an advanced topic that assumes a solid understanding of web server configuration.

Concept

Firefox and newer versions of Internet Explorer, by default, block access to custom fonts that are requested from domains other than the one they sit on. Custom fonts sitting on pardot.com, for example, would be blocked in these browsers if pages on example.com were to try to use them. These protections prevent fonts sitting on your web server from being used on your Pardot forms and landing pages. In this article we’ll show you how to grant Pardot permission to use your fonts through [...]

Concept

If you are sending emails from a new or “cold” IP address, abrupt spikes in email sending volumes can harm your IP’s reputation. To combat this, warm your IP address up gradually over time to establish your IP address among Internet Service Providers (ISPs) as a legitimate email sender. Properly warming up your IP address is an important step in building your email sending reputation and improving delivery performance.

If you have added a Dedicated IP Address to your Pardot Account or are a new Pardot client, it is essential that you take the time to properly warm up your IP [...]