Date: January 9, 2014
Time: 2:00pm EST

Description: Content is just that – content. That is, until someone cares about what you are saying. So, how do you get your audience to care?

Join us as Mathew Sweezey, Marketing Evangelist, and Cliff Seal, User Experience Designer of Pardot, a salesforce.com company, for this eye-opening webinar. They will share the secrets of:

- How to create content people want
- How to use native language to better communicate your message
- How to be fearless with content delivery

Your Speakers:
Mathew Sweezey, Marketing Evangelist – Pardot, a salesforce.com company
Cliff Seal, User Experience Designer – Pardot, a salesforce.com company

Register Now

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Mens outfitter (and Salesforce customer) Trunk Club stole the show at last week’s Customer Company Tour event when they demonstrated their impressive use of social and mobile to connect with customers. But if you were sitting there thinking, “this is interesting but, as a B2B company, it doesn’t really apply to me,” think again.

The fact is, highly personalized sales experiences like the one described below are blurring the lines between B2B and B2C marketing. After all, we’re all selling to the same people, and if these people are receiving highly targeted messages in one area of their lives, it’s going [...]

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80% of CEOs don’t trust their CMOs, according to a study conducted last year by the Fournaise Group. That’s compared to the 90% of CEOs who say they do trust and value their CFOs and CIOs. So what makes marketers so much harder to trust? The answer is simple: accountability.

Solving Marketing ROI

For years, marketers have struggled to report the return on marketing investment with any degree of confidence. This fiscal ambiguity has kept marketers away from the decision making table for years and created distrust towards marketing performance numbers. But all of that is changing quickly.

Tools like marketing automation are giving marketers the [...]

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Marketing automation is getting a lot of hype lately. Nearly 84% of top performing companies are already using, or planning to use, marketing automation and the industry is evolving quickly. With adoption rates rising so fast, there are no signs of automation slowing down anytime soon.

So what if you are the part of the group that is interested, but not yet using automation? Even with its game-changing abilities and capacity to transform the organizations that use it, marketing automation is still a substantial investment. True, it’s an investment in your company’s future and success, but what can those results really look [...]

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Date: May 30, 2013
Time: 2:00pm EDT

Social media plays a huge role in establishing and nurturing relationships in today’s marketing and sales worlds. Used correctly, social media is a great enablement tool. But… beware of the “creepy factor”!

Join Mathew Sweezey, Marketing Automation Evangelist at Pardot, An ExactTarget Company, for a less creepy and more insightful view into the world of social media and how the different social media tools can be used to engage with prospects and clients. Mathew will share with us:

- When to engage
- What avenues to engage through
- How to engage without being “creepy”

Your Speaker:
Mathew Sweezey, Marketing Automation [...]

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Pardot is hitting the road!

This May and June Pardot is traveling to four major cities around the nation to help inspire B2B Marketers to reach new heights in their daily marketing practices. With less than three weeks until the B2B Inspiration Tour kicks off in Atlanta, GA, registration is filling up, and we are getting pumped for a great event!

Today we are excited to announce that we have officially released additional information around the thought leaders and marketing analysts that will be guest speaking in each city. Check out the B2B Inspiration Tour website for additional [...]

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UserVoice Connector

anna.sims —  April 3, 2013

Overview

Pardot syncs bidirectionally with UserVoice, a suggestion tracking and support ticketing system. You can seamlessly capture UserVoice activity and then leverage those activities: giving product feedback, and/or contacting support as a signal for scoring leads in Pardot.

Functionality:

Pull suggestions and support tickets from UserVoice as activities in the prospect record and be able to run scoring rules off them.
Report on UserVoice suggestions and support tickets.
Automatically pull in prospects who exist in UserVoice but not yet in Pardot.

Setting Up the UserVoice Connector in Pardot

Navigate to Admin > Connectors.
Click + Add Connector.
Select UserVoice from the list of webinar connectors.
Enter the  UserVoice Subdomain.
Optional: You can disable Pull [...]

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This entry is part 7 of 8 in the series Advanced salesforce.com

This entry is part 7 of 8 in the series Advanced salesforce.comConcept

Does your salesforce.com instance use person accounts? Do you ignore lead records in salesforce.com? Then you may want to enable one of these salesforce.com connector features. Please review the options below and contact Pardot Services for feature enablement.

Syncing with salesforce.com Person Accounts

There are two options to consider when syncing your Pardot account with salesforce.com Person Accounts.

1. Pardot will create leads in salesforce.com and sync with salesforce.com person accounts.
By default the Pardot / salesforce connector will create new salesforce.com records as leads and when the lead is converted into a [...]

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