Date: October 27, 2014
Time: 2:00pm EDT / 11:00am PDT

Well-defined B2B marketing strategies are the first step to exploring pipeline opportunities. From there, strong tactical inside sales and cross-channel marketing efforts help create a partnership between sales and marketing, put strategies into play and help effectively manage pipeline.

Join Mathew Sweezey, Marketing Evangelist at salesforce.com, as he interviews Ken Krogue, President and Co-Founder of InsideSales.com, and Russell Glass, Head of B2B Marketing Products for LinkedIn. In this not-to-be-missed 45-minute webinar, they will explore how these two pipeline drivers combine to help marketing and sales reap the benefits of effective pipeline management, valuable […]

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Preparing for Dreamforce 2014?

You and 130,000 others; all of whom will soon be descending on the streets of the San Francisco financial district to network, promote, learn… and share their insights on social media.

That’s right, at marketing events as large as Dreamforce, social media is more than a past time — it’s one of the most effective ways to tie your offline and online efforts together. Let’s take a look at a few ways social media can help you get more out of your event experience, and how you can prepare ahead of time. And don’t forget to check out our […]

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Date: Thursday, May 29, 2014
Time: 2:00 – 2:30pm EDT

Marketing automation used to be a “nice-to-have” not too long ago for marketers. These days, it is increasingly becoming a “must have.” With this adoption, more and more marketers are faced with the challenge of handling multiple marketing channels and implementing marketing automation – something that they may or may not have had experience with in the past.

Join Mathew Sweezey, Marketing Evangelist, and Katie Melick, Implementation Coordinator at Pardot, as they take a look at some common fails and give us timeless, fail-safe approaches that we can use on our way to […]

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Date: January 9, 2014
Time: 2:00pm EST

Description: Content is just that – content. That is, until someone cares about what you are saying. So, how do you get your audience to care?

Join us as Mathew Sweezey, Marketing Evangelist, and Cliff Seal, User Experience Designer of Pardot, a salesforce.com company, for this eye-opening webinar. They will share the secrets of:

– How to create content people want
– How to use native language to better communicate your message
– How to be fearless with content delivery

Your Speakers:
Mathew Sweezey, Marketing Evangelist – Pardot, a salesforce.com company
Cliff Seal, User Experience Designer – Pardot, a salesforce.com company

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Mens outfitter (and Salesforce customer) Trunk Club stole the show at last week’s Customer Company Tour event when they demonstrated their impressive use of social and mobile to connect with customers. But if you were sitting there thinking, “this is interesting but, as a B2B company, it doesn’t really apply to me,” think again.

The fact is, highly personalized sales experiences like the one described below are blurring the lines between B2B and B2C marketing. After all, we’re all selling to the same people, and if these people are receiving highly targeted messages in one area of their lives, it’s going […]

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80% of CEOs don’t trust their CMOs, according to a study conducted last year by the Fournaise Group. That’s compared to the 90% of CEOs who say they do trust and value their CFOs and CIOs. So what makes marketers so much harder to trust? The answer is simple: accountability.

Solving Marketing ROI

For years, marketers have struggled to report the return on marketing investment with any degree of confidence. This fiscal ambiguity has kept marketers away from the decision making table for years and created distrust towards marketing performance numbers. But all of that is changing quickly.

Tools like marketing automation are giving marketers the […]

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Marketing automation is getting a lot of hype lately. Nearly 84% of top performing companies are already using, or planning to use, marketing automation and the industry is evolving quickly. With adoption rates rising so fast, there are no signs of automation slowing down anytime soon.

So what if you are the part of the group that is interested, but not yet using automation? Even with its game-changing abilities and capacity to transform the organizations that use it, marketing automation is still a substantial investment. True, it’s an investment in your company’s future and success, but what can those results really look […]

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Date: May 30, 2013
Time: 2:00pm EDT

Social media plays a huge role in establishing and nurturing relationships in today’s marketing and sales worlds. Used correctly, social media is a great enablement tool. But… beware of the “creepy factor”!

Join Mathew Sweezey, Marketing Automation Evangelist at Pardot, An ExactTarget Company, for a less creepy and more insightful view into the world of social media and how the different social media tools can be used to engage with prospects and clients. Mathew will share with us:

– When to engage
– What avenues to engage through
– How to engage without being “creepy”

Your Speaker:
Mathew Sweezey, Marketing Automation […]

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