Social media can be dangerous for marketers, but not in the way that you might think.
While social media can be a big liability for large brands with a habit of saying the wrong thing, it can also be the largest threat to an average marketer’s most valuable resource: time.
Like college students procrastinating a final paper, we find little tasks to fill our time and make us feel like we are accomplishing something, at the expense of our important projects and responsibilities.
We spend a few minutes responding to customers here, and a few minutes sharing our content there. Social media provides [...]Continue Reading...