Getting Started with Sales Enablement

B2B Marketers know that we need to work more closely with our sales teams if we’re going to have a chance at keeping up the kaleidoscopic demands of our buyers. Our prospects and clients make up our target audience, and we get so (rightly) focused on marketing to them that we don’t always realize that…

How to Think Like Sales as a Marketer

The power of Salesforce Engage comes from the mutually beneficial relationship cultivated between Marketing and Sales AND from placing effective, relevant marketing collateral in the hands of your sales people. But what if your organization, like many, struggles with this relationship or knowing what type of content your sales people need? Never fear! In this…

Sales and Marketing Alignment: Your Marketing Team and Your SDRs

At Salesforce, sales development reps, or SDRs, are the “front door” to our business. They operate on the front lines of sales, providing a friendly and knowledgeable first impression and delivering world class customer service. This team of fresh-faced SDRs are particularly important to me as a Demand Generation Specialist because they’re the team that…

A Day in the Life of a Sales Team with Salesforce Engage

Believe it or not, bridging the gap between your marketing and sales teams might be easier than you think. It’s all about showing Sales that you are here to help them succeed, and it starts with your technology. For Pardot users, Salesforce Engage hooks your sales team into your marketing automation solution by giving them…

Dear B2B Marketers: A Love Letter from Sales

The gap between marketing and sales has remained a pressing problem for many organizations regardless of size or industry. Marketing and sales teams that don’t communicate are less prepared to deal with a the growing power of buyers to dictate the buying cycle. I recently hosted a Pardot Webinar called “Dear B2B Marketers: A Love Letter…

3 Marketing Goals That Sales Teams Will Love

Marketing and sales alignment. It sounds about as simple as getting the general from each army to just, agree to disagree. Truthfully, aligning your sales and marketing efforts is about bringing two very different working styles together to form one cohesive, circular strategy that covers your whole business. And while that’s probably why there’s a…

Incenting Sales Teams with Rewards that Matter

As a 10+ year sales leader veteran, I’ve always looked for creative ways to motivate my team toward a common goal. Rally cries, team hashtags, sales contests and regularly going out to get them food and coffee seemed to keep them engaged throughout the month. We’d play bingo, with the squares outlined to different tasks…