The days of marketing in the dark are over. Right? Maybe not, according to a recent Pardot survey on the usage of marketing metrics, which found that 37% of B2B companies are still not measuring marketing’s contribution to overall revenue. When Pardot released the survey results last week, this surprising statistic was enough to capture the attention of several news sources.

Stay tuned for an infographic compiling the key findings of our marketing metrics survey, and in the meantime, check out this great coverage from DemandGen Report, TechJournal and Business News Daily:

DemandGen Report: “Study: Many B2B Marketers Still Don’t Use Data-Driven [...]

Elevate 2011 hadn’t even ended yet – headbands and t-shirts were still up for grabs on the tables – and we were already getting asked about Elevate 2012. When is it going to be? Where is it going to be? Well, we rested for a few days and got right to work on planning an even bigger and better conference. Based on all of the great feedback from the previous event, we’re confident this next user conference will be everything you’ve been dreaming about.

So, on that note, we’re pleased to announce that Elevate, Pardot’s annual user conference, will return to [...]