Get the Most Out of Your Pardot Instance with Premier

B2B marketers are always pushing into new territory. They’re mastering new marketing tools and technologies, coming up with new strategies, and reimagining the customer experience. At Salesforce, we’re always listening to our customers. We love hearing about the new trails B2B marketers are blazing. And we’re always looking for ways to give them more access…

Introducing Einstein Account-Based Marketing—Intelligent B2B Marketing Built on the World’s #1 CRM Platform

With Einstein ABM, companies can now target their most valuable accounts and deliver 1-to-1 personalized journeys that seamlessly bridge sales and marketing. Trailblazers like CareerBuilder, Sika and Slalom can optimize marketing investments and close deals faster with Einstein ABM. SAN FRANCISCO—June 8, 2017—Salesforce [NYSE: CRM], the global leader in CRM, today introduced Einstein Account-Based Marketing…

Introducing the Pardot Customer Hub

We are excited to announce the launch of the Pardot Customer Hub, the one-stop-shop for finding the resources and support you need to make the most of your Pardot account. We’ve made it easier to navigate through our online materials by loading them all into one central site. Visit the Customer Hub to find: A…

How to Be a B2B Marketing Trailblazer at Dreamforce 2016

Children are returning to school, the weather is beginning to turn from summer to fall, and October suddenly sounds closer than you had imagined — that means Dreamforce season is upon us! Yes, in just over a month, our wonderful Salesforce and Pardot Ohana of customers, partners, employees, and friends will travel from around the world to…

Salesforce Announces General Availability of Pardot Engagement Studio — B2B Marketing Automation Reimagined

Today, we are excited to announce the general availability of Pardot Engagement Studio, enabling B2B marketers with an entirely new way to build, visualize, test and measure 1-to-1 buyer journeys on one canvas. Modern B2B buyers expect seamless experiences across sales and marketing when they engage with a company. Unfortunately, many companies struggle with this…

Connections 2016: Salesforce Delivers B2B Marketing Automation Innovation with New Pardot Lightning Components

It is clear that the B2B marketing playbook must be rewritten. Today, prospective customers lead their own way through the buying journey — sourcing information about products and services online and through social networks. The scattered discovery process has changed the way people and companies make purchasing decisions. On the business side, sales and marketing…

The Pardot Connections 2016 Guide to Atlanta – Food, Drinks, and More!

We’re so excited to be welcoming many members of the Pardot family to Connections 2016! Seeing so many of our favorite customers, partners and fellow Salesforce employees in our hometown is just the best. Don’t miss our Pardot Keynote on Wednesday, May 11th, at 3pm, where you can snag a limited-edition Pardot Atlanta hoodie for…

Who’s Excited for Connections 2016? We Are!

We are less than one month away from an amazing Connections event here in our Pardot hometown of Atlanta, and our team is getting pumped! Not only will there Pardot-hosted thought leadership sessions, SIX hands-on training sessions, and fun networking opportunities for B2B marketers, there will also be outstanding inspirational and keynote speakers. Last week…