3 Reasons Every Marketer Should Get Pardot Certified in 2016

When you think about certifications in the tech industry, chances are that marketing credentials are not the first to come to mind. Especially when you consider the flurry of notoriety that comes with being a Certified Administrator or Developer. But what about those people who sit amongst those Developers using similar software for a different…

Fast-Growing Companies Are Choosing Salesforce Pardot to Empower Sales and Marketing to Work Smarter Together

Marketing automation is quickly becoming one of the most essential tools for marketers. According to our 2015 State of B2B Marketing report, which surveyed more than 2,200 B2B marketers, 70% of respondents stated that marketing automation was either an effective or very effective tool for digital marketing strategies. The Growing Need for Marketing Automation As…

Introducing Connections 2013

If you enjoyed Pardot’s annual users conference, Elevate, then you’re not going to want to miss Connections 2013, the world’s largest gathering of interactive marketers hosted by ExactTarget and Pardot. Connections will take place in Indianapolis on September 16-19, 2013, and will feature four days of informative sessions, inspiring speakers, networking, fun-filled happy hours, and…

Looking for Some Inspiration This Month?

Our first ever B2B Inspiration Tour draws to a close this month with our final event in Seattle on June 11, and we wanted to take a moment to look back at the success of our first three events and thank everyone who came out! Throughout the month of May, hundreds of marketers in Atlanta,…

ExactTarget, Pardot and Our Bold Vision for Lead Management

Last week Gartner published a Magic Quadrant report and positioned ExactTarget’s Pardot marketing automation a “Visionary” in CRM lead management. This is a great accomplishment that we believe reinforces our position as the solution to help business streamline sales and accelerate revenue growth with a powerful, yet easy to use cloud-based application. We believe this…

Pardot is Hitting the Road!

Pardot is hitting the road! Join us this May and June in one of four cities nationwide for our B2B Inspiration Tour: What’s Your Marketing Missing.

A Look Back at Elevate 2012

Last week marked Pardot’s single favorite event of 2012: Elevate. One week out of the year, we have the invaluable opportunity to meet many of our wonderful clients as hundreds of Pardot users flood into Atlanta for our annual Pardot user conference. We get to put faces to the names with which we interact year…