Who’s Excited for Connections 2016? We Are!

We are less than one month away from an amazing Connections event here in our Pardot hometown of Atlanta, and our team is getting pumped! Not only will there Pardot-hosted thought leadership sessions, SIX hands-on training sessions, and fun networking opportunities for B2B marketers, there will also be outstanding inspirational and keynote speakers. Last week…

Join Pardot at Salesforce Connections 2016

At Pardot, we love marketing. And the only thing we love more than marketing is the chance to talk about marketing, learn about marketing, and full-on geek out about marketing with all of our fellow marketers! That’s why we are so excited to be a part of the digital marketing event of the year, Salesforce…

3 Reasons Every Marketer Should Get Pardot Certified in 2016

When you think about certifications in the tech industry, chances are that marketing credentials are not the first to come to mind. Especially when you consider the flurry of notoriety that comes with being a Certified Administrator or Developer. But what about those people who sit amongst those Developers using similar software for a different…

Fast-Growing Companies Are Choosing Salesforce Pardot to Empower Sales and Marketing to Work Smarter Together

Marketing automation is quickly becoming one of the most essential tools for marketers. According to our 2015 State of B2B Marketing report, which surveyed more than 2,200 B2B marketers, 70% of respondents stated that marketing automation was either an effective or very effective tool for digital marketing strategies. The Growing Need for Marketing Automation As…

Introducing Connections 2013

If you enjoyed Pardot’s annual users conference, Elevate, then you’re not going to want to miss Connections 2013, the world’s largest gathering of interactive marketers hosted by ExactTarget and Pardot. Connections will take place in Indianapolis on September 16-19, 2013, and will feature four days of informative sessions, inspiring speakers, networking, fun-filled happy hours, and…

Looking for Some Inspiration This Month?

Our first ever B2B Inspiration Tour draws to a close this month with our final event in Seattle on June 11, and we wanted to take a moment to look back at the success of our first three events and thank everyone who came out! Throughout the month of May, hundreds of marketers in Atlanta,…

ExactTarget, Pardot and Our Bold Vision for Lead Management

Last week Gartner published a Magic Quadrant report and positioned ExactTarget’s Pardot marketing automation a “Visionary” in CRM lead management. This is a great accomplishment that we believe reinforces our position as the solution to help business streamline sales and accelerate revenue growth with a powerful, yet easy to use cloud-based application. We believe this…