Connections 2016: Salesforce Delivers B2B Marketing Automation Innovation with New Pardot Lightning Components

It is clear that the B2B marketing playbook must be rewritten. Today, prospective customers lead their own way through the buying journey — sourcing information about products and services online and through social networks. The scattered discovery process has changed the way people and companies make purchasing decisions. On the business side, sales and marketing…

The Pardot Connections 2016 Guide to Atlanta – Food, Drinks, and More!

We’re so excited to be welcoming many members of the Pardot family to Connections 2016! Seeing so many of our favorite customers, partners and fellow Salesforce employees in our hometown is just the best. Don’t miss our Pardot Keynote on Wednesday, May 11th, at 3pm, where you can snag a limited-edition Pardot Atlanta hoodie for…

Who’s Excited for Connections 2016? We Are!

We are less than one month away from an amazing Connections event here in our Pardot hometown of Atlanta, and our team is getting pumped! Not only will there Pardot-hosted thought leadership sessions, SIX hands-on training sessions, and fun networking opportunities for B2B marketers, there will also be outstanding inspirational and keynote speakers. Last week…

Join Pardot at Salesforce Connections 2016

At Pardot, we love marketing. And the only thing we love more than marketing is the chance to talk about marketing, learn about marketing, and full-on geek out about marketing with all of our fellow marketers! That’s why we are so excited to be a part of the digital marketing event of the year, Salesforce…

3 Reasons Every Marketer Should Get Pardot Certified in 2016

When you think about certifications in the tech industry, chances are that marketing credentials are not the first to come to mind. Especially when you consider the flurry of notoriety that comes with being a Certified Administrator or Developer. But what about those people who sit amongst those Developers using similar software for a different…

Fast-Growing Companies Are Choosing Salesforce Pardot to Empower Sales and Marketing to Work Smarter Together

Marketing automation is quickly becoming one of the most essential tools for marketers. According to our 2015 State of B2B Marketing report, which surveyed more than 2,200 B2B marketers, 70% of respondents stated that marketing automation was either an effective or very effective tool for digital marketing strategies. The Growing Need for Marketing Automation As…

Introducing Connections 2013

If you enjoyed Pardot’s annual users conference, Elevate, then you’re not going to want to miss Connections 2013, the world’s largest gathering of interactive marketers hosted by ExactTarget and Pardot. Connections will take place in Indianapolis on September 16-19, 2013, and will feature four days of informative sessions, inspiring speakers, networking, fun-filled happy hours, and…