Salesforce Announces Wave for B2B Marketing — Analytics for Every B2B Marketer

Today, we’re excited to announce the Wave Analytics for B2B Marketing app, a new Salesforce Wave Analytics app that will enable users to dive deeper into marketing, CRM and third-party data and empower them to gain new insights into campaign performance to maximize marketing efforts. Marketing has transformed from delivering one-way, outbound campaigns to an…

Introducing Enhanced Social Posting

Social media is an increasingly important channel for B2B marketers, and posts with images are shown to drive the most engagement. While Pardot has allowed posts to Facebook, LinkedIn, and Twitter for several years, the ability to include images on these posts has been limited. Some users have reported that the process for adding an…

Salesforce Announces General Availability of Pardot Engagement Studio — B2B Marketing Automation Reimagined

Today, we are excited to announce the general availability of Pardot Engagement Studio, enabling B2B marketers with an entirely new way to build, visualize, test and measure 1-to-1 buyer journeys on one canvas. Modern B2B buyers expect seamless experiences across sales and marketing when they engage with a company. Unfortunately, many companies struggle with this…

New Updates to Competitor Monitoring

Your website is not only the face of your brand, it’s also one of your most valuable lead generation channels. And driving organic search traffic to your site by optimizing SEO is an important goal for the majority of Pardot customers. To help you do this, Pardot includes a capability called Competitor Monitoring that allows…

Introducing Multiple Scoring Categories

The ability to track prospect engagement with your marketing content and generate scores based on the actions they do and don’t take is powerful. Pardot customers use a prospect’s score to determine where a prospect is in the funnel, which content they should receive next, and when to pass that lead to Sales. I’m excited…

Now Available: Simplified Email Saving

I’m excited to announce that today we’re introducing a set of enhancements to our email editor to streamline the process of saving emails, and make it easier for multiple users to avoid colliding while editing emails.   Email marketing is an important channel for Pardot customers, and many devote multiple resources to creating and managing emails….

Introducing the New and Improved Pardot UI

Pardot is committed to ensuring that every user has a great experience using Pardot. That’s why we have a team of usability experts dedicated to finding ways to continually improve the experience for our users. Today I’m excited to announce a few enhancements this team has made that improve user experience and efficiency. First, we’ve…