Diving into the Wave Part 2: Pipeline Dashboard

Editor’s Note: You can read Part I: Familiarizing Yourself with the Functionality here. As we know, it’s not enough just to have data – we need to take action on it! That’s why when you first drill into your pipeline dashboard, you’ll see lifecycle data, pipeline breakdown, and variety of other data visualizations like campaigns,…

Diving into the Wave Part 1: Familiarizing Yourself with the Functionality

In September 2016, just before Dreamforce, Salesforce Pardot announced the release of Wave for B2B Marketing, allowing Pardot users to explore their data, get insights into their marketing performance, and quickly take data-driven actions. With this new product comes a lot of great benefits – you can assess your sales and marketing data in one…

Connect to Prospects Even Faster with Updated Engage Alerts

New Look for Engage Alerts We are excited to announce an updated experience for our Engage Alerts (within Salesforce and desktop alerts). With this new enhancement sales reps can connect to customers and prospects even faster than before. Reps can now view all of their latest alerts at once with a new, more intuitive interface…

Lightning Enhancements for Pardot and Salesforce Engage

We’re excited to highlight several enhancements to Salesforce features in Lightning: an Engagement History lightning component, support for Salesforce Engage in Lightning, and editable template regions in Engage Campaigns. These features better enable sales reps to understand their prospects’ interactions, act fast and effectively, and send the right message at the right time. ENGAGEMENT HISTORY…

Allow Multiple Prospects with the Same Email Address

We’re excited to announce that the “Allow Multiple Prospects with the Same Email Address” (AMPSEA for short) feature is now available for all customers who use Pardot stand-alone or connect to Salesforce CRM. With AMPSEA, Pardot Prospect records no longer need a unique email address. This feature is really powerful when paired with Salesforce. In…

New Engagement Studio Enhancements: Program Locking and Versioning

As October draws to a close, we’re excited to highlight the release of two important enhancements to Pardot’s Engagement Studio: program locking and versioning. These two features come highly requested by our users, and we hope that they will significantly impact the ease of use and flexibility of the Engagement Program building process. Program Locking…

Salesforce Announces Wave for B2B Marketing — Analytics for Every B2B Marketer

Today, we’re excited to announce the Wave Analytics for B2B Marketing app, a new Salesforce Wave Analytics app that will enable users to dive deeper into marketing, CRM and third-party data and empower them to gain new insights into campaign performance to maximize marketing efforts. Marketing has transformed from delivering one-way, outbound campaigns to an…