Diving into the Wave Part 4: Marketing Manager Dashboard

Editor’s Note: This post is part of a series called ‘Diving Into the Wave‘  that covers best practices and methods for leveraging Wave for B2B Marketing. The last pre-built dashboard we’ll cover in this series is the Marketing Manager Dashboard. At first glance, it’s easy to tell this dashboard is providing a lot of value based…

Diving into the Wave Part 3: Engagement Dashboard

Editor’s Note: This post is part of a series called ‘Diving Into the Wave‘  that covers best practices and methods for leveraging Wave for B2B Marketing. Now that we’ve covered the Pipeline dashboard, let’s analyze the marketing assets that contribute to the Visitor to Closed/Won Opportunity lifecycle. The Engagement Dashboard is available to do just that….

Diving into the Wave Part 2: Pipeline Dashboard

Editor’s Note: This post is part of a series called ‘Diving Into the Wave‘ that covers best practices and methods for leveraging Wave for B2B Marketing. As we know, it’s not enough just to have data – we need to take action on it! That’s why when you first drill into your pipeline dashboard, you’ll see…

Diving into the Wave Part 1: Familiarizing Yourself with the Functionality

Editor’s Note: This post is part of a series called ‘Diving Into the Wave‘  that covers best practices and methods for leveraging Wave for B2B Marketing. In September 2016, just before Dreamforce, Salesforce Pardot announced the release of Wave for B2B Marketing, allowing Pardot users to explore their data, get insights into their marketing performance, and…

Connect to Prospects Even Faster with Updated Engage Alerts

New Look for Engage Alerts We are excited to announce an updated experience for our Engage Alerts (within Salesforce and desktop alerts). With this new enhancement sales reps can connect to customers and prospects even faster than before. Reps can now view all of their latest alerts at once with a new, more intuitive interface…

Lightning Enhancements for Pardot and Salesforce Engage

We’re excited to highlight several enhancements to Salesforce features in Lightning: an Engagement History lightning component, support for Salesforce Engage in Lightning, and editable template regions in Engage Campaigns. These features better enable sales reps to understand their prospects’ interactions, act fast and effectively, and send the right message at the right time. ENGAGEMENT HISTORY…

Allow Multiple Prospects with the Same Email Address

We’re excited to announce that the “Allow Multiple Prospects with the Same Email Address” (AMPSEA for short) feature is now available for all customers who use Pardot stand-alone or connect to Salesforce CRM. With AMPSEA, Pardot Prospect records no longer need a unique email address. This feature is really powerful when paired with Salesforce. In…

New Engagement Studio Enhancements: Program Locking and Versioning

As October draws to a close, we’re excited to highlight the release of two important enhancements to Pardot’s Engagement Studio: program locking and versioning. These two features come highly requested by our users, and we hope that they will significantly impact the ease of use and flexibility of the Engagement Program building process. Program Locking…