Lightning Enhancements for Pardot and Salesforce Engage

We’re excited to highlight several enhancements to Salesforce features in Lightning: an Engagement History lightning component, support for Salesforce Engage in Lightning, and editable template regions in Engage Campaigns. These features better enable sales reps to understand their prospects’ interactions, act fast and effectively, and send the right message at the right time. ENGAGEMENT HISTORY…

Allow Multiple Prospects with the Same Email Address

We’re excited to announce that the “Allow Multiple Prospects with the Same Email Address” (AMPSEA for short) feature is now available for all customers who use Pardot stand-alone or connect to Salesforce CRM. With AMPSEA, Pardot Prospect records no longer need a unique email address. This feature is really powerful when paired with Salesforce. In…

New Engagement Studio Enhancements: Program Locking and Versioning

As October draws to a close, we’re excited to highlight the release of two important enhancements to Pardot’s Engagement Studio: program locking and versioning. These two features come highly requested by our users, and we hope that they will significantly impact the ease of use and flexibility of the Engagement Program building process. Program Locking…

Salesforce Announces Wave for B2B Marketing — Analytics for Every B2B Marketer

Today, we’re excited to announce the Wave Analytics for B2B Marketing app, a new Salesforce Wave Analytics app that will enable users to dive deeper into marketing, CRM and third-party data and empower them to gain new insights into campaign performance to maximize marketing efforts. Marketing has transformed from delivering one-way, outbound campaigns to an…

Introducing Enhanced Social Posting

Social media is an increasingly important channel for B2B marketers, and posts with images are shown to drive the most engagement. While Pardot has allowed posts to Facebook, LinkedIn, and Twitter for several years, the ability to include images on these posts has been limited. Some users have reported that the process for adding an…

Salesforce Announces General Availability of Pardot Engagement Studio — B2B Marketing Automation Reimagined

Today, we are excited to announce the general availability of Pardot Engagement Studio, enabling B2B marketers with an entirely new way to build, visualize, test and measure 1-to-1 buyer journeys on one canvas. Modern B2B buyers expect seamless experiences across sales and marketing when they engage with a company. Unfortunately, many companies struggle with this…

New Updates to Competitor Monitoring

Your website is not only the face of your brand, it’s also one of your most valuable lead generation channels. And driving organic search traffic to your site by optimizing SEO is an important goal for the majority of Pardot customers. To help you do this, Pardot includes a capability called Competitor Monitoring that allows…