Doing Data Analytics – The Right Way

It’s 2017, you’ve got data. But the question is, what do you do with it? Most marketers are tracking things like engagement, open rates and click-through rates, and other metrics that help them figure out what parts of their campaigns are landing and what parts are struggling to take off. So what else is there?…

How to Track and Measure Website Analytics

Let’s Analyze Some Stuff When I’m talking to marketers one of the biggest questions I get is about web analytics. It feels a little bit like analytics is uncharted territory and there is a lot of confusion on how to set up an effective analytics strategy. In the early days of my web career I…

What Marketing Analytics Really Tells You

Analyzing your data takes work – you’ve got to set up a system of tracking your marketing efforts across all of your channels, and then you’ve got take all that data and figure out how you’re doing. For marketers who are just starting to venture into the dark side where analytics is concerned, it can…

Get Excited for the Release of Wave for B2B Marketing

Earlier this year I took a class at Georgia Tech (Go Jackets!) on big data to keep my skills sharp. The class agreed the hardest part of data is knowing what to do with it. What good is having data if you can’t read it? Or even more so, if you can’t come up with…

3 Data-Driven Marketer Techniques You Should Try

Data is scary. It’s a bit like taming a lion – you have no idea what it’s going to do, it seems to be everywhere, and if you’re not careful, you’ll end up running for your life. Unfortunately, it’s becoming an increasingly important part of the job for B2B Marketers. We live in a digital…

How Top B2B Marketers Are Defining Success [Infographic]

Salesforce surveyed more than 1,000 B2B Marketers from around the world as part of our benchmark 2016 State of B2B Marketing Report to find out what drives the top-performing teams, and what methods, metrics and challenges are shaping the B2B Marketing industry. Their responses show that 2016 is all about the customer, and commitment to creating…

How to Set Meaningful Social Media Marketing Goals [Worksheet]

Do you ever feel like you’re drowning in social media? From LinkedIn to Twitter to YouTube, there are virtually endless metrics to track and new strategies to try, and it can get overwhelming fast. Trust me; I’ve been there. When I first started working at Pardot, I created a multi-page, formula-heavy spreadsheet to measure everything from our follower growth to…