What Marketing Analytics Really Tells You

Analyzing your data takes work – you’ve got to set up a system of tracking your marketing efforts across all of your channels, and then you’ve got take all that data and figure out how you’re doing. For marketers who are just starting to venture into the dark side where analytics is concerned, it can…

Get Excited for the Release of Wave for B2B Marketing

Earlier this year I took a class at Georgia Tech (Go Jackets!) on big data to keep my skills sharp. The class agreed the hardest part of data is knowing what to do with it. What good is having data if you can’t read it? Or even more so, if you can’t come up with…

3 Data-Driven Marketer Techniques You Should Try

Data is scary. It’s a bit like taming a lion – you have no idea what it’s going to do, it seems to be everywhere, and if you’re not careful, you’ll end up running for your life. Unfortunately, it’s becoming an increasingly important part of the job for B2B Marketers. We live in a digital…

How Top B2B Marketers Are Defining Success [Infographic]

Salesforce surveyed more than 1,000 B2B Marketers from around the world as part of our benchmark 2016 State of B2B Marketing Report to find out what drives the top-performing teams, and what methods, metrics and challenges are shaping the B2B Marketing industry. Their responses show that 2016 is all about the customer, and commitment to creating…

How to Set Meaningful Social Media Marketing Goals [Worksheet]

Do you ever feel like you’re drowning in social media? From LinkedIn to Twitter to YouTube, there are virtually endless metrics to track and new strategies to try, and it can get overwhelming fast. Trust me; I’ve been there. When I first started working at Pardot, I created a multi-page, formula-heavy spreadsheet to measure everything from our follower growth to…

6 Important Takeaways From B2B Marketing Bootcamp

In January, our goal was to help you kick your marketing into high gear with our B2B Marketing Bootcamp webinar series. We enlisted six in-house experts and four pros from other top companies to devise a (completely painless!) bootcamp to help you shape up everything from your content marketing to ROI reporting. We wrapped up the series last…

3 Ways to Rev Up Your Reporting in 2016 [New Webinar]

According to Forrester, half of B2B marketing execs struggle to attribute revenue directly to marketing activity. In other words, a shocking 50% of marketers can’t prove their value. Unfortunately for them, the days of “spray and pray” marketing are behind us. In 2016, it’s all about the ROI, and it’s high time for all B2B marketers to excel at reporting. (Pun absolutely…