B2B Marketing: Expectations vs Reality

The new year has begun, and most of us probably have a list of things we’re going to do better now that a fresh new year is underway. That said… B2B marketers know that there’s no such thing as a fool-proof plan, and sometimes expectations aren’t quite reality. Much like the amazing cakes and crafts…

A Day In The Life Of… Tami McQueen

When it comes to B2B Marketing, much more goes on behind the scenes to create (and keep) those campaigns running smoothly. From cross-collaboration to Rooibos tea, we’re taking a look behind the scenes for a sneak peek at a day in the life of… Tami McQueen – Director of Marketing, SalesLoft 4:45 AM – The alarm sounds at…

How to Become a Thought Leader

5 years ago, when I decided I was going to move into the agency space, I started researching what it would take to land a sweet agency job. I came up with a strategy that would highlight my strengths and experience doing work similar to the positions I was applying for. I sat down and…

Five Questions with Alicia Garibaldi of Glassdoor

This post is a part of our Amazing Moments of B2B Marketing Inspiration series. Join us each week for new stories of marketing success, as well as Q&A with marketing leaders. This week, we’re excited to feature Alicia Garibaldi of Glassdoor. You already know Glassdoor, the company and jobs review site that gives applicants a…

Why Storytelling Should Be Part of Your Marketing Strategy

Storytelling. It’s been a buzzword in marketing for the past 5 years, and while it would be easy to dismiss it along with all the other buzzwords that become fads and trends, B2B marketers shouldn’t. One of the greatest assets a marketer has is their story. Companies have them, too. Here at Pardot, we didn’t end up…

How ‘AIR’ Can Help You Put Out Your Social Media Fires

“Why does your product suck so bad? Have I mentioned I hate you?”, the tweet reads. Immediately, you go into red-alert mode, frantically leaping into action to handle the issue. You look at the history with the poster’s account, and can’t find anyone with that name, or any account with the company listed in their…