Why Storytelling Should Be Part of Your Marketing Strategy

Storytelling. It’s been a buzzword in marketing for the past 5 years, and while it would be easy to dismiss it along with all the other buzzwords that become fads and trends, B2B marketers shouldn’t. One of the greatest assets a marketer has is their story. Companies have them, too. Here at Pardot, we didn’t end up…

How ‘AIR’ Can Help You Put Out Your Social Media Fires

“Why does your product suck so bad? Have I mentioned I hate you?”, the tweet reads. Immediately, you go into red-alert mode, frantically leaping into action to handle the issue. You look at the history with the poster’s account, and can’t find anyone with that name, or any account with the company listed in their…

5 Questions with Mike Ryan of Cloud On Tap

Editor’s Note: This post concludes our Amazing Moments of B2B Marketing Inspiration series.  This week, we’re excited to feature one of our Pardot Partners, Cloud On Tap, and their CEO, Mike Ryan. Mike Ryan is the CEO of Cloud on Tap, a Salesforce Implementation Partner and Pardot Select Partner. He oversees the project management, related…

Five Questions with Brian Carroll

Editor’s Note: This post is a part of our Amazing Moments of B2B Marketing Inspiration series. Join us each week for new stories of marketing success, as well as Q&A with marketing leaders. This week’s Five Questions features one of our favorite marketing leaders, Brian Carroll. Brian has been a leader in the B2B marketing…

Five Questions with Joe Koufman of AgencySparks

Editor’s Note: This post is a part of our Amazing Moments of B2B Marketing Inspiration series. Join us each week for new stories of marketing success, as well as Q&A with marketing leaders. This week we’re interviewing Joe Koufman of AgencySparks. AgencySparks connects brands and marketing agencies by matching a brand’s unique marketing needs to…

Inspired by: Glassdoor

Editor’s Note: This post is a part of our Amazing Moments of B2B Marketing Inspiration series. Join us each week for new stories of marketing success, as well as Q&A with marketing leaders. If you are currently looking for a job, or have looked for a job in the past 8 years, you have probably…

Five Questions with Devon Wijesinghe of Insightpool

Editor’s Note: This post is a part of our Amazing Moments of B2B Marketing Inspiration series. Join us each week for new stories of marketing success, as well as Q&A with marketing leaders. This week’s Five Questions features one of Atlanta’s best tech successes, Devon Wijesinghe, CEO of Insightpool. Insightpool was founded in 2012 by…

Inspired By: Pokémon Go

Editor’s Note: This post is a part of our Amazing Moments of B2B Marketing Inspiration series. Join us each week for new stories of marketing success. Within a matter of weeks, the game Pokémon Go has become a cultural phenomenon. I’ve seen throngs of people out at 10pm, “catching” Pokémon. It’s all my friends are…