3 SEO & SEM Tips for B2B Marketers in 2016 [New Webinar]

As we gear up for the final two installments of the Pardot B2B Bootcamp Webinar Series, we’ve got search on the brain. Search engine marketing and search engine optimization best practices are constantly changing, and it can be hard to keep up. Fortunately, we’ve got some experts on deck ready to help you whip your marketing into shape. Join Katie Blair…

How to Send the Right Content at Every Stage of the Sales Cycle

67% of B2B marketers say lead nurturing increases sales opportunities throughout the funnel by at least 10%, with 15% seeing opportunities increase by 30% or more. (DemandGen) It’s a significant stat, and one that many businesses have begun to catch on to. Lead nurturing is more than just a passing trend; in fact, it’s becoming…

New Research: The Customer Lifecycle Marketing Advantage

In recent years there has been an increasing focus on building a marketing strategy that is not focused only on acquisition, but rather on the lifetime journey (and value!) of the customer. Pardot partnered with Demand Metric to ask marketers how they are applying a lifecycle marketing approach to their efforts, and to uncover what…

Introducing the New & Improved Complete Guide to Lead Nurturing [E-book]

Selling in an on-demand world isn’t for the faint of heart. Today’s customers are researching on their own terms, and they expect interactions with your brand to be personalized and timely. Marketers must be ready to pivot on a dime. A 2015 IDC study commissioned by Salesforce found that 65% of B2B buyers only engage…

Stop Scaring Away Prospective Clients!

We’ve all made embarrassing mistakes at work before. Whether you accidentally tweeted a photo of your dog to your company’s ten thousand followers, or you called your boss “mom,” these mistakes are usually pretty benign. But what happens when your mistake scares off a potentially big sale? Mom — er…your CMO — would not be…

How to Build a Successful Lead Nurturing Program [Expert Interview]

When we first started our summer camp series, we conducted a poll to see which topics our audience would be most interested in — and lead nurturing topped the list! Today, Maureen Flaherty, Pardot’s Email Marketing and Campaigns Specialist, steps up to the plate to answer your burning questions about putting a successful nurturing program in…

How to Get Started with Lead Nurturing

There’s a lot of talk these days about the vague concept of ‘catering your marketing to your customer.’ But how do you actually do this? How do you give the buyer what they want, when they want it? And, most importantly, how do you achieve this 1:1 personalization on a scaleable level? The answer, as many marketing…