B2B Engagement Fest – Mathew Sweezey’s Rock B2B Engagement Recap

Editor’s Note: This is the second of three recaps from our B2B Engagement Fest Webinar Series. Let’s talk customer engagement. It’s everywhere: on lists, on charts, on graphs and on the minds of a lot of B2B Marketers. But what is engagement really? And what role does it play in our day-to-day marketing efforts? Mathew Sweezey,…

B2B Engagement Fest: Mitch Joel’s Algorhythm Recap

Editor’s Note: This is the first of three recaps from our B2B Engagement Fest Webinar Series. We live in a world of change: every day new businesses, methods, trends, and products shape the way we interact with each other and with brands. Consumers know this, but do the businesses that sell to them? And if…

Why Email Drip Programs Aren’t Just for Lead Nurturing

Marketers often use the terms drip programs and lead nurturing as synonyms — and a lot of the time, they really are one and the same. Both terms refer to the process of sending a series of automated emails based on a person’s behaviors or a preset time interval. In B2B marketing, we usually think of this as a…

Leads That Go Bump In The Night

The sun goes down over the horizon. You’ve gone home for the day, and everything seems quiet around town. Eerily quiet. You walk your dog past the old cemetery near your office, and pause. Did I just hear something? you think. Wait, did I see something? What was that? Perhaps you’re just imagining things, but no, it seems so real. There…

3 SEO & SEM Tips for B2B Marketers in 2016 [New Webinar]

As we gear up for the final two installments of the Pardot B2B Bootcamp Webinar Series, we’ve got search on the brain. Search engine marketing and search engine optimization best practices are constantly changing, and it can be hard to keep up. Fortunately, we’ve got some experts on deck ready to help you whip your marketing into shape. Join Katie Blair…

How to Send the Right Content at Every Stage of the Sales Cycle

67% of B2B marketers say lead nurturing increases sales opportunities throughout the funnel by at least 10%, with 15% seeing opportunities increase by 30% or more. (DemandGen) It’s a significant stat, and one that many businesses have begun to catch on to. Lead nurturing is more than just a passing trend; in fact, it’s becoming…

New Research: The Customer Lifecycle Marketing Advantage

In recent years there has been an increasing focus on building a marketing strategy that is not focused only on acquisition, but rather on the lifetime journey (and value!) of the customer. Pardot partnered with Demand Metric to ask marketers how they are applying a lifecycle marketing approach to their efforts, and to uncover what…

Introducing the New & Improved Complete Guide to Lead Nurturing [E-book]

Selling in an on-demand world isn’t for the faint of heart. Today’s customers are researching on their own terms, and they expect interactions with your brand to be personalized and timely. Marketers must be ready to pivot on a dime. A 2015 IDC study commissioned by Salesforce found that 65% of B2B buyers only engage…