Welcome to our new series on lead nurturing, where we’ll be taking a look at different types of lead nurturing campaigns in greater detail. Learn everything you need to know about use cases, timing, content, and more.

We get a lot of questions about lead nurturing here at Pardot. And we don’t blame you! With so many uses for nurturing programs and the different audiences that they can be used for, it can be hard to keep track of the types of emails you should send, when you should send them, the appropriate tone to use — well, you get the [...]

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We love to write about marketing automation best practices, but sometimes it’s better to see those best practices in action. At Pardot, we like to push the boundaries of what we can do with our own product, which is why we’re here to share one of our latest endeavors with you: our new onboarding drip program. Let’s take a look at what we did, why we did it, and how you can implement similar programs at your own company!

Our Motivation

Like with any growing company, we wanted to create scalable processes across the board, processes that could grow as we grow [...]

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We’ve talked all week about the importance of understanding buyer preferences, and all month about catering your marketing to the customer. Now let’s get a little more tactical: how do you give the buyer what they want, when they want it? And, most importantly, how do you achieve this 1:1 personalization on a scaleable level?

The answer is simple: lead nurturing. Let’s take a look at what lead nurturing allows you to do, and the four major benefits of nurturing cold leads to a sales-ready state.

Do more with less.

Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. [...]

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We’ve talked a lot this month about lead management — from scoring and grading your leads, to automating follow-up and lead nurturing. As we wrap up March, it’s time to delve a little deeper. If you downloaded our Complete Guide to Lead Nurturing released earlier this week, you read about the wide range of capabilities that lead nurturing provides in our chapter on “10 Nurturing Campaigns Worth Trying.” Let’s take a quick look at three of these campaigns that you probably haven’t explored yet, as well as some best practices for each. And don’t forget to download our full guide [...]

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Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads. (DemandGen Report) 

It’s hard to ignore statistics like the one above. Lead nurturing has proven itself to be a pivotal and indispensable part of modern-day marketing strategies, but many marketers still struggle to understand what it is and how they can use it to their benefit. Can it help them utilize their database to its full potential? What about helping to alleviate some of the tensions between marketing and sales?

The answer to both questions is yes. Lead nurturing isn’t one of the most sought-after features of a marketing [...]

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So you’ve decided to invest in a lead nurturing strategy. Great! Now what?

Just like with anything worth doing, making the decision to move forward with lead nurturing is only half the battle. The other half is the preparation and work needed to see your idea become a reality. Before you can put your lead nurturing programs on autopilot, you’ll need to develop one very important thing: content, the fuel that makes lead nurturing run.

The type of content you create will depend on the stages of your sales cycle, your audience, and the types of programs you’re looking [...]

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Date: Thursday, February 6, 2014
Time: 2:00PM EST

Description: Lead nurturing…for sales? You bet! Join Mathew Sweezey, Marketing Evangelist at Pardot, a salesforce.com company, as he explores the types of lead nurturing programs that are prime for a sales team’s use to help increase lead flow and deal conversion.

- How sales teams can benefit from the use of lead nurturing
- What types of lead nurturing approaches sales teams can use effectively
- When to use select lead nurturing approaches

Your Speaker:
MATHEW SWEEZEY, Marketing Evangelist – Pardot, a salesforce.com company
Mathew is the head of thought leadership for B2B marketing at Pardot, a salesforce.com company. A [...]

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Last week, Ken Krogue, President and Founder of InsideSales.com, and Derek Grant, Director of Sales at Pardot, teamed up for a webinar on the importance of lead nurturing. Sales and Marketing: Shifting Lead Nurturing into Overdrive discussed the process of moving leads from awareness to interest to need without draining your sales reps’ time — and if there’s one thing that attendees could take away from this hour-long webinar, it was this: the benefits of lead nurturing are too powerful to ignore.

But whether you’re just getting started with your first campaign or you’re an old pro, there are a lot of [...]

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