3 Reasons Lead Nurturing is for Everyone

Ah, lead nurturing. We meet again. There’s no shortage of good reasons to make it a core part of your marketing strategy: you’ll build better relationships with customers, you’ll have another chance to recapture cold or dead leads, you’ll stay top of mind and ensure that you’re in front of your prospects when they’re getting…

How to Win at Lead Nurturing

Did you know that roughly 73% of new leads never convert into a sale (Marketing Sherpa)? The number is staggering, yet only about 35% of marketers are doing anything about it. If you want to tap into that 73% of undecided or unsure buyers, you should be nurturing those leads. Chances are, this isn’t the…

Tips for Lead Nurturing with Marketing Automation

Marketing automation. Check. Awesome campaigns? Check. Leads? Check. Now you just need to figure out how to keep those leads moving down the funnel to sales. The good news is, if you’re using a marketing automation system, then you’re already primed for lead nurturing. It’s got everything you need – from scoring and grading to…

Enabling Your Sales Team For Bigger, Faster Wins Part II: The PlayBook

Most marketers know almost 80% of the sales conversation happens before the inbound leads reach sales. This is where marketers successfully work their magic optimizing B2B websites and landing pages with SEM, and leveraging social marketing to target and capture marketing qualified leads to hand over to their sales team. Unfortunately, not every lead turns…

B2B Engagement Fest – Mathew Sweezey’s Rock B2B Engagement Recap

Editor’s Note: This is the second of three recaps from our B2B Engagement Fest Webinar Series. Let’s talk customer engagement. It’s everywhere: on lists, on charts, on graphs and on the minds of a lot of B2B Marketers. But what is engagement really? And what role does it play in our day-to-day marketing efforts? Mathew Sweezey,…

B2B Engagement Fest: Mitch Joel’s Algorhythm Recap

Editor’s Note: This is the first of three recaps from our B2B Engagement Fest Webinar Series. We live in a world of change: every day new businesses, methods, trends, and products shape the way we interact with each other and with brands. Consumers know this, but do the businesses that sell to them? And if…

Why Email Drip Programs Aren’t Just for Lead Nurturing

Marketers often use the terms drip programs and lead nurturing as synonyms — and a lot of the time, they really are one and the same. Both terms refer to the process of sending a series of automated emails based on a person’s behaviors or a preset time interval. In B2B marketing, we usually think of this as a…

Leads That Go Bump In The Night

The sun goes down over the horizon. You’ve gone home for the day, and everything seems quiet around town. Eerily quiet. You walk your dog past the old cemetery near your office, and pause. Did I just hear something? you think. Wait, did I see something? What was that? Perhaps you’re just imagining things, but no, it seems so real. There…