Customer Marketing: Going Beyond the Sale

What exactly is customer marketing? We’re all pretty familiar with customer engagement – and, of course – marketing, but how is customer marketing different and what does that mean for your buyers? To answer that, we need to look at how we utilize our customer relationships. Once a deal is closed, most B2B marketing teams…

New Research Report: B2B Marketing and Lead Nurturing

For the last 15 years I’ve worked in the B2B marketing industry driving leads for both small and large businesses. Over the last 6 years I have set up and deployed marketing automation solutions and managed demand generation teams to help generate pipeline for our sales teams. For me, marketing automation and lead nurturing helped…

Rapidly Convert your Prospects with the 3-2-1 Strategy

As a marketer, how do you rapidly identify your sales-ready prospects? Picture this: you just wrapped up your booth at your industry’s annual conference. Everything is sunshine and rainbows. There were zero last-minute snafus. Your swag was a huge draw and you had a steady stream of interested attendees. Now you have a shiny, massive…

3 Reasons Lead Nurturing is for Everyone

Ah, lead nurturing. We meet again. There’s no shortage of good reasons to make it a core part of your marketing strategy: you’ll build better relationships with customers, you’ll have another chance to recapture cold or dead leads, you’ll stay top of mind and ensure that you’re in front of your prospects when they’re getting…

How to Win at Lead Nurturing

Did you know that roughly 73% of new leads never convert into a sale (Marketing Sherpa)? The number is staggering, yet only about 35% of marketers are doing anything about it. If you want to tap into that 73% of undecided or unsure buyers, you should be nurturing those leads. Chances are, this isn’t the…

Tips for Lead Nurturing with Marketing Automation

Marketing automation. Check. Awesome campaigns? Check. Leads? Check. Now you just need to figure out how to keep those leads moving down the funnel to sales. The good news is, if you’re using a marketing automation system, then you’re already primed for lead nurturing. It’s got everything you need – from scoring and grading to…

Enabling Your Sales Team For Bigger, Faster Wins Part II: The PlayBook

Most marketers know almost 80% of the sales conversation happens before the inbound leads reach sales. This is where marketers successfully work their magic optimizing B2B websites and landing pages with SEM, and leveraging social marketing to target and capture marketing qualified leads to hand over to their sales team. Unfortunately, not every lead turns…

The Quick Guide to Popular Lead Nurturing Campaigns: Net New Leads

Welcome to our new series on lead nurturing, where we’ll be taking a look at different types of lead nurturing campaigns in greater detail. Learn everything you need to know about use cases, timing, content, and more. We get a lot of questions about lead nurturing here at Pardot. And we don’t blame you! With…