The Pros of Online Advertising

With the rise of strategies like inbound marketing that emphasize content for attracting prospects, it’s no surprise that B2B marketers can be a little wary of good old fashioned advertising. How do you fit it into your strategy? You don’t want to do too much, but you also don’t want to do too little. In…

Using Peer Research and Survey Data to Drive Lead Generation

Peer research is a much overlooked resource for B2B marketers, but it’s actually one of the most helpful methods of teasing out buyers pain points. For example, on average, prospects receive over 3 invitations per day to attend webinars, download case studies or read the latest white paper. How do you cut through all that…

Optimizing Your Website for Lead Generation

These days, everyone has a website. In fact, more people have websites than brick-and-mortar stores. It can be easy to get caught up in going digital and forget that a website works the same way that a brick-and-mortar store does: it’s the first experience that prospects will have with your business, so you really want…

We’re Going on a Lead Hunt: 3 Ways to Amp Up Your Lead Generation Strategy

It’s no secret that taking a more customer-centric view in your marketing campaigns will help you drive lead generation. Buyers are looking for personalized, efficient customer relationships that allow them to find solutions to their pain points and get what they need. So if you’re looking for ways to boost your lead-generation efforts and focus…

3 Tips for Maximizing Lead Generation With Your Website

For a B2B Marketer, your website is almost always your best source of leads, but designing a site that maximizes buyers interactions and helps move prospects into the sales funnel can fall by the wayside when you’re trying to keep a handle on all the other tools of the marketing trade. Still, it’s not something…

Traffic Doesn’t Equal Revenue: How to Generate More Qualified Leads

One of my personal pet peeves is frequently misunderstood and misquoted numbers and statistics. Mistaking correlation for causation can lead people to think that more traffic equals more revenue, but it’s not so simple. In Season 2 of Silicon Valley, the character Russ Hanneman gives advice to his colleague Richard Hendricks saying: “If you have…

3 Marketing Campaign Blueprints You Can Steal

“Every channel, every time is not an effective strategy.” – Ryan Johnston, Senior Manager of Demand Generation at Pardot   With over five years of marketing operations experience at Pardot under his belt, Ryan Johnston is a marketing campaign pro. He was the second member of the Pardot marketing team back in the day, so he knows a thing…

How to Generate Leads with Sponsored InMail on LinkedIn

Marketing on LinkedIn is a-changin’. It’s been just over a year since the social network giant relaunched Sponsored InMail for marketers, and recently they announced another new offering: Account Targeting. What is Sponsored InMail? While any Premium LinkedIn user can send InMail to folks they’re not connected with, Sponsored InMail is a different breed. For one thing,…