You’ve got no time to waste when a visitor hits a relevant landing page. If you’ve set things up well, that visitor got there through interest in a keyword, and now you have their attention — that’s valuable. It’s time to get to the point, state your value proposition, and facilitate a conversion.
The problem is: we’re talking about people here. People are impatient, distrustful, and distracted. When you bear that in mind, you can battle those tendencies with key decisions in your landing page layout.
Fight Impatience with Scannability
It’s an unfortunate truth that, no matter how hard you [...]Continue Reading...