When it comes to marketing, we have a lot to consider that we didn’t twenty years ago. Once upon a time, just having a website and a few salesmen willing to go door-to-door meant that you were golden. We all know that this isn’t the case in this day and age.

With the rise in technology and the transition from a company-driven sales cycle to a consumer-driven one, the way that we market has changed. We need more than a website — we need a design that will make it appealing, optimization for search, content to support it, and a boatload [...]

There’s no shortage of blog posts or checklists spouting off tips for better calls to action. If indicate a sense of urgency, keep it short and simple, or start with a command sound familiar, then you’ve probably been reading them. And while these are great tips, there’s one big, overarching rule that often gets overlooked when it comes to creating an effective, persuasive call to action.

Your call to action copy can make the difference between a bounce and a conversion. Think back to some of the calls to action that you may have seen recently. Many of them were probably [...]

We’ve written recently about the difference between marketing artists and marketing scientists, and how sometimes, you need the perfect mixture of both to create a successful marketing campaign. Building the perfect landing page is no exception to this, and requires a great deal of testing and analyzing combined with eye-catching visuals and persuasive copy. If you want to create the perfect landing page, you need to think like a scientist AND an artist.

With landing pages taking the cake as one of the most effective methods for lead generation, you don’t want to take any chances with their design. In today’s [...]