The newest installment of J.J. Abrams gritty reboot of the Star Trek franchise hits theaters today and according to advanced reviews, Into Darkness dazzles audiences with its futuristic technology and exciting glimpses into stunning new worlds. However, you don’t need to head to the theater to see technology boldly taking crews where none have gone before– it’s happening every day in modern marketing departments.

Alright, so it’s not as exciting as climbing aboard the starship Enterprise, but the modern marketing team has new roles, new capabilities, and new worlds to explore that marketers could have only dreamed of just [...]

The modern marketer has some impressive powers.

From the super speed with which they are able to respond to prospects to the telepathy they employ to know exactly what a consumer is thinking, modern marketers are more like superheroes than mere office dwellers.

So what’s happened to transform marketers from measly hunch-based, message-pushing mortals? What’s given marketers such impressive superpowers? Marketing automation is the answer. By putting more technology and abilities at the fingertips of marketers, automation has transformed the average marketer into something greater.

Unlike the abilities of the average superhero, these superpowers are available to everyone. We’ve put together the infographic [...]

As marketers become more and more digitally savvy, it’s becoming clear that consumers have raised their expectations of marketing campaigns.

In exchange for personal information, purchase history, and the countless other datapoints driving the big data trend, customers expect timely, relevant, and valuable marketing, not just the broadcasted campaigns of the past.

In order to succeed in today’s crowded marketplace, marketers need to personalize their marketing and web experiences for their customers and sales prospects alike. However, according to a new study from Econsultancy, many marketers are struggling to implement personalization in their digital marketing efforts.

We’ve create the infographic below to provide [...]

The first ever Pardot B2B Inspiration Tour kicks off next week here in Atlanta, and we already can’t wait to get started! With hundreds of talented marketers already registered, this will be one of Pardot’s most exciting events to date.

Attendees will have the chance to learn about the newest industry trends and research from top marketing analysts, learn best practices and tips from fellow marketers, and enjoy cocktails and conversation at tour happy hours. We’ve fit as much value into these half-day sessions as we possible could and we’re excited to deliver it to you!

To help you prepare, we have created the [...]

Oh no! What do you do?!

You’ve spent hours building your social communities, engaging your fans, identifying leads, and just generally being an awesome web 2.0 marketer, and somebody’s come along and crashed the party by complaining about your company or product. How dare they, right!?

For many marketers, it can be easy to get caught up in the addictive cycle of attention and engagement that surrounds your company’s social media. With so much great communication, just one social complainer can ruin your day.

But if this is the case, you’ve lost sight of why your company is [...]

This Sunday will bring the long awaited return of HBO’s acclaimed series Game of Thrones. Avid fans will tune in to see rival houses plot, scheme, and battle for power and position. However, you don’t need to be watching the season premier to see a rivalry like the Starks and Lannisters. A similar struggle for power and recognition is happening in the modern office everyday: between sales and marketing.

With different goals, motivations, and tools, aligning your company’s sales and marketing departments can be a daily challenge. With each staking their claim to different areas of the business process, it can [...]

Over the past few years, a lot has changed for marketers. We are dealing with more educated consumers, the number of available channels has exploded, and customer relationships are more important than ever.

However, no matter how much changes, two things will always remain the same for marketing departments: they are chronically understaffed and overworked.

With more responsibility and less resources, it is crucial for marketing departments to increase efficeincy and effectiveness wherever possible. One of the easiest way to accomplish this is to automate the scoring and grading of your leads.

The process of triaging leads can be an immensly time consuming [...]