Today, our summer camp series is changing directions: we’re taking an inside look at the folks behind the Pardot product. Chris Kelly, Software Engineering Manager and mountain-biking aficionado, joins us to talk shop about what it takes to manage product development at a growing company, how to prioritize the wants and needs of other departments, customers, and customers-to-be, and more. Plus, hear more about some cool projects going on behind the scenes at Pardot, and get a glimpse into Chris’ spirit animal.

To learn more about our summer camp content series, please click here.

Alright, Chris, take it away!

So Chris, can you tell […]

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Nicole Conley, Client Advocate at Pardot, has worked extensively with clients over the past two years, and recently attended her first Pardot Coffee Club. Nicole joins us to share some of the hot topics discussed at the Club’s most recent meeting — as well as a few best practices for marketers using marketing automation on a regular basis.

The marketing world we live in today can be a daunting one. Marketing automation and CRM platforms continue to grow. Industry trends evolve at breakneck speed. New programs pop up daily. No one has the time to keep up with all of this, do […]

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Meet Ginny Richardson.

Our Summer Camp content series kicked off last week with an interview with Pardot Sales Manager Phil Simpson. Today, we’re joined by self-proclaimed cheese-lover Ginny Richardson (speaking of cheese, you can catch Ginny cheesin’ in her childhood picture at the end of this post). As a Manager of Pardot’s Client Advocate team, Ginny focuses on coaching, onboarding, and ongoing training — as well as helping Pardot clients achieve their marketing goals (with a smile!).

Ginny is here to share a few of her secrets to building a successful customer advocacy program that keeps customers feeling appreciated and satisfied.

Let’s dive in!

Ginny, you’ve […]

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If you’re like me, then you’re anxiously anticipating the release of Game of Thrones season five this weekend. Now that the show’s producers have finally confirmed that the show will soon outpace the books (a question that die-hard Game of Thrones fans have been wondering for a while now), things may soon start to get very interesting.

But it isn’t just in Westeros that we’re seeing a clash between houses. For those of us who don’t have HBO, we can watch our very own Game of Thrones just by looking at the Marketing Technology landscape. Every year, we see more and more […]

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With the new year comes new goals — and as a marketer that means new lead targets. What are your plans for driving more, better leads in 2015?

Check out how these seven types of interactive content can help you meet your New Year’s lead resolutions:

1. Quizzes: Moving beyond the magazine.

No longer just the domain of women’s magazines and Buzzfeed puff pieces, quizzes are now serious business for the B2B marketer.   Particularly at the top of the funnel, marketers are using quizzes as a way to draw prospects in and start a dialog.

Quizzes offer a number of benefits as lead generators.

Because […]

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Marketing has changed a lot since the first print ads appeared in American newspapers in the early 1700s. Gone are the days of catchy jingles and text-heavy magazine ads, but that doesn’t mean modern marketers can’t learn from great advertising of the past—especially when it comes to the holidays.

From candy hearts to Black Friday doorbusters, there’s much to be admired—and perhaps sometimes reviled—about the evolution of holiday marketing. But whether you roll your eyes or shed a sentimental tear when you see a holiday commercial (I admit I do the latter), you can still learn some important marketing lessons from […]

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Full disclosure: I’m a sucker for old movies. Even when the dialogues reach absurd levels of cheesiness and the plot lines are tied up nicely in completely irrational (albeit feel-good) bows, I can’t help watching them over and over again. Furthermore, I’m currently in the middle of a full-on holiday movie binge — yes, perhaps to the point of slightly losing my grasp on reality. The ‘feel-good’ has taken over. You’ve been warned.

But even through my fog of holiday cheer, I’ve started to pick up on some consistent messages throughout these films — ones that are extremely relevant to today’s marketers, particularly in […]

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Alright, everyone, I have to warn you: I’m about to get a little sappy. It’s almost Thanksgiving, and I take the giving of thanks very seriously.

As marketers, we have a lot to be thankful for: technology that allows us to be more productive, a constantly evolving industry that continues to challenge us, and countless ways to personalize our communications — just to name a few. On top of all that, we have the privilege of working with a wide variety of people, from prospects and clients to agencies and partner organizations.

Of course, Thanksgiving is the perfect time of year to […]

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