With the new year comes new goals — and as a marketer that means new lead targets. What are your plans for driving more, better leads in 2015?
Check out how these seven types of interactive content can help you meet your New Year’s lead resolutions:
1. Quizzes: Moving beyond the magazine.
No longer just the domain of women’s magazines and Buzzfeed puff pieces, quizzes are now serious business for the B2B marketer. Particularly at the top of the funnel, marketers are using quizzes as a way to draw prospects in and start a dialog.
Quizzes offer a number of benefits as lead generators.
Because […]Continue Reading...