How often are you considering human psychology when planning your marketing campaigns?

I would venture a guess that “Um, not very often,” would be a standard response from most marketers. However, as Dan Ariely, Professor of Behavioral Economics, at Duke University points out, you might be missing out on a major opportunity:

“For millennia, the best salespeople have known how to exploit the vulnerabilities of the human mind. In the burgeoning field of behavioral economics, we’ve begun to give precise names to the mental weaknesses that make us all susceptible to a well-crafted pitch.”

Sound a little far fetched? Well behavioral economics [...]

Marketing automation is all about insight — insight into your prospects’ interests, insight into campaign ROI, insight into marketing-sales alignment. And when it comes to providing detailed information and comparing the effectiveness of different marketing efforts, custom redirects, or shortened URLs, are your go-to tool.

So if you’re only using this feature to throw in a customized link here and there, it’s time to delve deeper. Let’s take a look at five ways that custom redirects can improve tracking and accountability.

Get a better grasp on social.

All social media channels are not created equal — each has its own unique [...]

What are your customers really thinking? For most companies, that’s a multi-million dollar question, one that’s spawned a thriving industry of behavior psychologists and consumer behavior experts dedicated full-time to understanding consumers.

However, the average marketer doesn’t have access to this cutting-edge research and knowledge. Fortunately, a basic understanding of human psychology is all you really need to noticeably improve your conversion points.

To help turn you into an amateur consumer behavior expert, we’ve created our newest eBook, “Using Psychology to Increase Conversions,” and made it free for download. Learn how to make your calls to action more appealing, your offers more [...]

It’s one of the greatest paradoxes of online commerce: we all love the personalized advertising that tracking allows, but no one, and I mean no one, wants to feel tracked.

As marketers and as sales reps, we walk a fine line between using data to personalize the sales experience and cater to specific needs, and (to put it plainly) seeming like stalkers. But, as Mathew Sweezey discussed in his recent webinar, “Social Selling Without Being Creepy,” there are ways to use today’s modern tools (progressive profiling, social lookups, and real-time alerts) to optimize your marketing without crossing over into [...]

The marketing discipline is moving at breakneck speed right now. New channels are added daily, new techniques are changing daily responsibilities, and new strategies are changing the way marketers think. With so many changes flying at the modern marketer, it’s easy to feel overwhelmed.

Thankfully, no matter how much the discipline evolves, there is one thing that remains constant: the way buyers think.

Using Psychology to Increase Conversions

We, as humans, have always followed a consistent and predictable pattern of behaviors in our decision making process. These behaviors can be traced back to a set of psychological principles that affect our behavior without [...]