With the new year comes new goals — and as a marketer that means new lead targets. What are your plans for driving more, better leads in 2015?

Check out how these seven types of interactive content can help you meet your New Year’s lead resolutions:

1. Quizzes: Moving beyond the magazine.

No longer just the domain of women’s magazines and Buzzfeed puff pieces, quizzes are now serious business for the B2B marketer.   Particularly at the top of the funnel, marketers are using quizzes as a way to draw prospects in and start a dialog.

Quizzes offer a number of benefits as lead generators.

Because […]

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Do you want to play a part in Pardot’s success? We’re constantly working hard to improve your experience, but we can’t do that without your input!

Interested in how you can help? Keep reading.

Our UX team has over 25 years of experience combined. We value simplicity, trust, and feedback. We care dearly about our customers, and are intent on keeping our reputation for ease of use and being personable as a product as we scale. We’re committed to delivering an incredible and efficient Pardot experience — and that’s where you come in.

How We Work

Every time we roll out new Pardot features, we […]

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There’s been a lot of buzz lately around the idea of ‘the buyer’s journey,’ or a prospect’s experience from click to close. And it makes sense: in a world where alternatives to your product are just a quick Google search away, ensuring that a prospect’s experience is positive from the moment they engage has never been more important. Modern marketers must have a thorough knowledge not only of who their buyer is, but how they progress from awareness to purchase, their specific needs at each step along the way, and how you, as a marketer, can cater to these needs.

So what […]

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So you’re heading home from Dreamforce 2014 (along with half of the people in the Bay Area). You’re exhausted, likely sporting some blisters, and undoubtedly suffering from a major case of information overload.We know the feeling.But your work here isn’t done! You’ve made so many connections, shared so many exciting new ideas with fellow conference-goers, and met so many potential prospects — don’t let the week’s work go to waste! Everything is still fresh in your mind, making this the perfect time to get started with your post Dreamforce follow-up plan (or at least get started thinking about your post-Dreamforce follow up plan as you nurse your […]

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I recently read a blog post by David Cummings, co-founder of Pardot, that discussed the concept of selling painkillers versus vitamins. The idea behind the article was that a focus on pain points will do you more good than selling “vitamins,” which are thought of as a luxury. This got my attention because as marketers, we are often focused on making things look, feel, and sound better (i.e vitamin-oriented marketing), whereas in reality, people are looking for “painkillers” (i.e. how can you solve my problem?).

Of course, there are people and companies that may want vitamins and desire to be more […]

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It’s that time of year again: daylight is waning, the temperature is dropping, and children are heading back to school. The feeling of excitement that comes with a brand new school year is a distant memory for most of us, but that doesn’t mean we have to stop learning. We’ve compiled a list of ten essential resources to give marketers of all experience levels a leg up this fall. So take a seat, sharpen your No. 2 pencils, and get ready to hit the books.


Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months. […]

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As Seth Godin would say, it has become more important than ever to be remarkable. But what does remarkable really mean? By definition, it means worthy of attention, striking — but in the context of marketing…?

Marketers have been grappling with this question for a long time. What can we do to be remarkable? How can we show that we’re remarkable? I think there’s one thing we can do, and that’s to challenge the status quo both internally and externally. Consider this quote from Apple:

“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square […]

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Think about the top influencers in your industry.

Now imagine that these leaders are standing behind your specific brand, promoting your message to their own extensive followings. How much money would you pay for such an endorsement? What could this kind of social proof do for your bottom line?

This month we’re all about engagement, and influencer marketing is one of the most powerful, cost-effective, and underutilized forms of engagement out there. As Kyle Porter, CEO of Salesloft, shared in his webinar with us last month, influencer marketing can have an invaluable impact on the reach and credibility of your message—and can […]

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