A few weeks ago, we discussed a variety of ways for companies to keep their customers happy. And while this is extremely important, we can’t overstress the flip side of that coin: your employees. A recent article by Fast Company compared the American workforce to the Danish workforce, and some of the findings were (frighteningly) surprising. For one, according to statistics collected by the Organization for Economic Cooperation and Development, the average American works 1,790 hours per year, while the average Dane works 1,540 (plus has five to six weeks for vacation!).

While we shouldn’t expect any sweeping changes to magically shorten our work week, [...]

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If you’ve been reading our blog this month, then you’re already familiar with April’s topic of choice: customer-centric marketing. Shar VanBoskirk, Analyst at Forrester Research, sums up the importance of a customer-centric mindset in one quote:

“Only marketers who are customer-obsessed and adapt to consumers’ changing behaviors in real time will succeed.”

So why is this customer-centricity so critical to business success? If you guessed that it’s because of your customers’ changing preferences, then you’re right.

Today’s buyers are evolving. They’re connected. They’re social. They’re in-the-know. They do their research, and they know exactly what they want by the time they’re ready to make a [...]

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The modern-day marketing leader’s job description is changing. Just look at the facts:

By 2017, the CMO will Spend More on IT Than the CIO. (Gartner) 

90% of business buyers say when they’re ready to buy, they’ll find you. (DemandGen Report) 

 70% of the buying process is now complete by the time a prospect is ready to engage with sales. (SiriusDecisions) 

And the CMO’s role isn’t the only thing that’s changing: so are the traits that today’s marketing leader’s need to possess to be successful. So what are these traits, and what can marketers do to make sure they’re staying [...]

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You know your customers are important. But with so much pressure riding on securing new business — not to mention the differing priorities between your marketing, sales, and customer service teams — it can be hard to ensure that customer retention is always a top priority…for everyone.

A few things to keep in mind: when it comes to continuing their business with your company, your customers are more likely to stick around for the following:

personalized experiences

friendly employees and customer service reps

the chance to work with a brand that has a good reputation

easy-to-access information or help.

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You may have noticed a theme with a lot of our posts last month — and you were right! In March, we devoted ourselves to a topic that we know is important to our audience: lead management. From nurturing and lead qualification basics to more advanced campaign ideas, we tried to create content that you would find helpful. Feel like you missed some of it? Check out a few of our recent releases below:

The Complete Guide to Lead Scoring & Grading

The Lead Qualification Lab

The Complete Guide to Lead Nurturing

3 Nurturing Campaigns You (Likely) Haven’t Tried [...]

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Sangram Vajre, Director of Marketing at Pardot, explains why marketers should aim to do less marketing in 2014.

Here’s the classic marketing challenge: you’re expected to be in front of every potential buyer, on every social media outlet, and at every major trade show. Basically, you’re expected to be everywhere and doing everything — because that’s what marketing is all about.

On average, subscribers receive 416 commercial messages a month. (Return Path) 

By 2015, the average business person will be sending and receiving 125 emails per day. (The Radicati Group) 

The average person is served over 1,700 banner ads per [...]

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Ryan Johnston, Demand Generation Manager at Pardot, shares his insight on driving leads from events — specifically, Dreamforce 2013 — in his new blog series. Please read part 1 of this post to learn how Pardot approached lead generation and management leading up to and during the actual event.

Lead Follow-Up

When it comes to event follow-ups, marketing automation and lead nurturing are some of the most powerful tools at your disposal. At Pardot, we use both of these tools to help cater our follow-ups to the specific needs and interests of the leads we meet at events. Let’s take a [...]

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Sangram Vajre, Director of Marketing at Pardot, shares his insight on marketing alignment in his Pardot blog series, Executive Perspective.

When it comes to the marketing industry, there are several points that every marketer should be aware of:

There’s a very high turnover in marketing, especially in the CMO position.

There are a lot of marketing roles moving to the forefront of the marketing industry that didn’t even exist twenty years ago (think content marketers, operations specialists, brand evangelists, email marketing specialists, and more).

The buyer journey is changing as the marketing industry changes. Now, more than 70% of [...]

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