How often are you considering human psychology when planning your marketing campaigns?
I would venture a guess that “Um, not very often,” would be a standard response from most marketers. However, as Dan Ariely, Professor of Behavioral Economics, at Duke University points out, you might be missing out on a major opportunity:
“For millennia, the best salespeople have known how to exploit the vulnerabilities of the human mind. In the burgeoning field of behavioral economics, we’ve begun to give precise names to the mental weaknesses that make us all susceptible to a well-crafted pitch.”
Sound a little far fetched? Well behavioral economics [...]Continue Reading...