So you’re heading home from Dreamforce 2014 (along with half of the people in the Bay Area). You’re exhausted, likely sporting some blisters, and undoubtedly suffering from a major case of information overload.We know the feeling.But your work here isn’t done! You’ve made so many connections, shared so many exciting new ideas with fellow conference-goers, and met so many potential prospects — don’t let the week’s work go to waste! Everything is still fresh in your mind, making this the perfect time to get started with your post Dreamforce follow-up plan (or at least get started thinking about your post-Dreamforce follow up plan as you nurse your [...]

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I recently read a blog post by David Cummings, co-founder of Pardot, that discussed the concept of selling painkillers versus vitamins. The idea behind the article was that a focus on pain points will do you more good than selling “vitamins,” which are thought of as a luxury. This got my attention because as marketers, we are often focused on making things look, feel, and sound better (i.e vitamin-oriented marketing), whereas in reality, people are looking for “painkillers” (i.e. how can you solve my problem?).

Of course, there are people and companies that may want vitamins and desire to be more [...]

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It’s that time of year again: daylight is waning, the temperature is dropping, and children are heading back to school. The feeling of excitement that comes with a brand new school year is a distant memory for most of us, but that doesn’t mean we have to stop learning. We’ve compiled a list of ten essential resources to give marketers of all experience levels a leg up this fall. So take a seat, sharpen your No. 2 pencils, and get ready to hit the books.


Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months. [...]

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As Seth Godin would say, it has become more important than ever to be remarkable. But what does remarkable really mean? By definition, it means worthy of attention, striking — but in the context of marketing…?

Marketers have been grappling with this question for a long time. What can we do to be remarkable? How can we show that we’re remarkable? I think there’s one thing we can do, and that’s to challenge the status quo both internally and externally. Consider this quote from Apple:

“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square [...]

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Think about the top influencers in your industry.

Now imagine that these leaders are standing behind your specific brand, promoting your message to their own extensive followings. How much money would you pay for such an endorsement? What could this kind of social proof do for your bottom line?

This month we’re all about engagement, and influencer marketing is one of the most powerful, cost-effective, and underutilized forms of engagement out there. As Kyle Porter, CEO of Salesloft, shared in his webinar with us last month, influencer marketing can have an invaluable impact on the reach and credibility of your message—and can [...]

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Well, we’ve officially finished out April and concluded last month’s theme of “customer-centric marketing” (for a quick look at some of our top content, be sure to check out yesterday’s wrap-up post). In May, we’ll be tackling a whole new theme: the art of driving engagement.

Engagement is something that is far too often overlooked by marketers — possibly because it seems like an abstract concept that’s outside the realm of control. But creating all the content in the world, having a beautiful, cutting-edge website, and a presence on every social media channel out there — if people aren’t engaging with [...]

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What makes you perceive a brand as trustworthy?

Marketing automation isn’t just about simplifying the lives of marketers, driving revenue, and having the hard numbers to prove it (although these are all significant plusses). It’s also about being able to personalize marketing on a scaleable level. It’s about stepping into your prospects’ shoes for a moment and ensuring that you’re providing the information they need, when they need it. And this, ultimately, will establish the trust with your prospects that is needed to closed deals and drive revenue.

But while marketing automation tools provide important opportunities to build trust with a prospect, [...]

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Let’s do something a little different on the Pardot blog today. Let’s talk cars.

Before we get carried away, I’m not talking sports cars and drag races — though that would probably guarantee me more shares. I’m talking about connected cars, which for all of the tech and marketing nerds out there (myself included), should make for an equally exciting topic.

First, a little background. Earlier this year, Google announced an Android in-car push with their Open Automotive Alliance with Audi and Hyundai. Then, just last month, Apple launched an in-vehicle infotainment product called CarPlay — meaning that the race for the best connected car technology has officially begun. In [...]

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