How much time do you spend preparing to sponsor a trade show event?If you’re in marketing, this question is probably a no-brainer: a lot. Preparing booth signage, finding session speakers, ensuring you have sufficient staff and that everyone is where you need them to be can mean a number of late nights (and maybe a few sleepless ones as well).How much time do you spend on an event after it’s over?If your answer to this question is a little less definite, keep reading. Post-event reporting and follow-up is as crucial a part of event marketing success as any of your pre-event preparations. If this sounds like […]

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Whew, what a week! If you attended Dreamforce this week, then you’re probably feeling a lot like us: talked out, tired (in a good way!), and ready to hit the ground running with everything you’ve learned over the past four days.

But if we had to guess, you’re probably also suffering from a serious case of information overload — and the last thing you feel like doing is reading pages of notes about your experiences from this year’s conference. Why not relive Dreamforce 2014 by looking at noteworthy Tweets and pictures from the conference instead?

Rekindle the excitement you felt the last […]

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So you’re heading home from Dreamforce 2014 (along with half of the people in the Bay Area). You’re exhausted, likely sporting some blisters, and undoubtedly suffering from a major case of information overload.We know the feeling.But your work here isn’t done! You’ve made so many connections, shared so many exciting new ideas with fellow conference-goers, and met so many potential prospects — don’t let the week’s work go to waste! Everything is still fresh in your mind, making this the perfect time to get started with your post Dreamforce follow-up plan (or at least get started thinking about your post-Dreamforce follow up plan as you nurse your […]

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We’re kicking off one of the biggest weeks of the year in the marketing, sales, and software industries. As Dreamforce 2014 begins to pick up steam, many of us are thinking back to some of the themes covered last year and wondering what we can expect from this year’s event (aside from a look at Marc Benioff’s sweet new kicks). Will themes like mobility, the “Internet of Things,” and 1:1 marketing make a comeback, or will they be replaced by new trends and best practices?

We hazard to guess that the answer is both. While those themes still form the backbone […]

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How many of you have had one of those nightmares where you’re running from the bad guy, except you can’t actually run? Or where you fall down and all of your teeth fall out? In fact, I had one of those “I’m running as fast as I can but not actually going anywhere” dreams just last week.

For many of us, there are some new entrants into the nightmare scene at this time of year. And no, I’m not talking about The Nightmare Before Christmas — I’m talking nightmares about Dreamforce. You know, the kind where you miss your flight out […]

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We’re (finally) just one week out from the world’s largest cloud computing event: Dreamforce 2014. And if you’re among the sponsors that will be putting the finishing touches on your booth next week at this time, there’s one thing you should know: no matter how long you’ve been planning and preparing for this event, once the Dreamforce madness beings, the week will be over before you can blink.

This is true of most trade shows: you have a short amount of time to collect a lot of information from a lot of people. So let’s take a look at three […]

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We’re sad to bid adieu to our month of content on event marketing, but we aren’t too fussed — after all, we have Dreamforce to look forward to in two weeks (and if that doesn’t fill our appetite for marketing events, I don’t know what will).

But before we usher in a month filled with brand new content, we’d like to take a moment to reflect on some of this month’s top assets. Just in case you missed any days on our blog, we had plenty of event-related content for you to peruse, from handbooks to eBooks and quizzes. Take a […]

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How many of you read the headline to this post and thought, “I get it, Pardot! You’re going to be at Dreamforce!”?

I wouldn’t blame you if you had. But this post isn’t about our presence at Dreamforce, it’s about you! With a predicted 140,000 attendees and 1,400+ breakout sessions this year, planning your Dreamforce strategy can be a little overwhelming.

Whether you’re an attendee, marketer, or sales rep gearing up for the world’s largest cloud-computing conference, we’ve developed a resource to help you get the most of your Dreamforce experience. Our Dreamforce 2014 Handbook includes event information, helpful tips for sales […]

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