The world of digital marketing is an exciting place, with a seemingly endless stream of new trends and exciting technologies. But while data and dynamic content allow for a level of personalization in marketing that was previously unimaginable, there’s one type of marketing that digital marketing can never replace: in-person interactions at offline events.

Luckily, these two types of marketing don’t have to exist in completely separate worlds. You can pull data from offline events into your CRM and marketing automation platform and use it to further personalize your customer’s online experience — and Mathew Sweezey shows us how as our [...]

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Ryan Johnston, Demand Generation Manager at Pardot, shares his insight on driving leads from events — specifically, Dreamforce 2013 — in his new blog series. Please read part 1 of this post to learn how Pardot approached lead generation and management leading up to and during the actual event.

Lead Follow-Up

When it comes to event follow-ups, marketing automation and lead nurturing are some of the most powerful tools at your disposal. At Pardot, we use both of these tools to help cater our follow-ups to the specific needs and interests of the leads we meet at events. Let’s take a [...]

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Ryan Johnston, Demand Generation Manager at Pardot, shares his insight on driving leads from events — specifically, Dreamforce 2013 — in his new blog series.

For many companies, a key conference or event has the power to put tens of thousands of ideal prospects in the same location and in the mood to make purchasing decisions. There’s no denying that making a splash at these events can reap great returns, but what will you do with all of the scans that a capella group got you with their renditions of 90s hip-hop jams at the happy hour you sponsored? [...]

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Dreamforce 2013 may be long gone (even though it’s only been three weeks, but that’s how it works in the marketing world, right?), but before you start your sprint toward the end of the year, let’s take a minute to look back and reflect on everything that the conference encompassed. You’ve officially come out of your Thanksgiving turkey haze and post-Dreamforce decompression, and it’s time to jump back in and put some of the tips and tricks you learned about becoming a customer company into practice.

To make it a bit easier for you to navigate the mountain of [...]

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Whether you’re just getting back into the office from Dreamforce 2013, attended another conference this past fall, or are thinking about attending a trade show during the spring season, you’ll want to make sure that all of your efforts don’t go to waste — especially when both your time and money are at stake. Unfortunately, that’s easier said than done.

Once you settle back into your day-to-day routine, it’s tempting to let all of those great ideas and connections slip through the cracks. After all, they’ll still be there when you get to them over the next few weeks, [...]

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A Visual Recap of #DF13

Molly Hoffmeister —  November 22, 2013

We’ve talked all week about the future of the customer company, the importance of 1:1 marketing, the need for marketing-sales alignment, and the impact of the customer revolution.

Frankly, we’re all talked out.

If you’re feeling the same way, give your brain a much-needed break and check out our visual recap of #DF13 — all of our favorite Tweets, TwitPics, Instagrams, and photos from the week. Enjoy, and feel free to add your own favorites in our comments section!

“Pivot to your customers. They have the answers and there’s never been a better time to listen and engage.” — @Benioff #df13

— salesforce.com (@salesforce) [...]

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Conference season may seem like it’s winding down as the holidays approach, but we still have one very big conference to go: Dreamforce 2013. With only 3 days until the event kicks off, many of us are beginning to wonder what should be on our conference checklist. What should we pack? How can we prepare for a week of sessions, networking, happy hours, keynotes, and more? What’s the best way to measure success?

Well, you’re in luck! We’ve put together the ultimate conference checklist — and not just for Dreamforce, but for any conference you may go to in [...]

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Are you as excited for Dreamforce 2013 as we are? The countdown is on — and we’re busy preparing for what looks to be the biggest (and best) Dreamforce yet. With keynotes from industry leaders like Marissa Mayer, Sheryl Sandberg, and Marc Benioff, this conference is a must for marketers looking to transform their business into a customer company.

This year, Pardot is excited to announce that we’ll be hosting our very own scavenger hunt at Dreamforce! Our #Chase4cash will be a great way for Pardot and non-Pardot folks alike to participate in the Dreamforce hype. So start your [...]

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