We’re giving away 24 free passes to Dreamforce 2014 and we want you to have one. How do you win?

We’re bringing back the Sales Surfboard Awards — and they’re bigger and better than ever. Do you have an amazing story to share about how Salesforce has transformed your business? Send us your story and if it’s chosen, we’ll send you to Dreamforce 2014. It’s that easy!

Last year at Dreamforce, we launched the Sales Surfboard Award program where we recognized customers for their eye-popping stories, innovations, and success metrics in Sales Cloud, Data.com or Work.com to transform the way they sell. [...]

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Last week we had a very special guest for our Pardot webinar series: Ed Barrett – VP of Membership and Marketing at GBTA, a leader in travel management and long-time Pardot customer. In this half-hour webinar, Barrett (accompanied by Pardot’s own Sangram Vajre) explained how marketing automation has helped GBTA increase event registration by 20%—and he definitely left the audience wanting more. Let’s take a look at a few of the ways automation helped GBTA capture, nurture, target, and ultimately convert leads into event attendees—and be sure to check out the full recording for more best practices!

Capture Leads with an “Email Collector”

You probably already [...]

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The world of digital marketing is an exciting place, with a seemingly endless stream of new trends and exciting technologies. But while data and dynamic content allow for a level of personalization in marketing that was previously unimaginable, there’s one type of marketing that digital marketing can never replace: in-person interactions at offline events.

Luckily, these two types of marketing don’t have to exist in completely separate worlds. You can pull data from offline events into your CRM and marketing automation platform and use it to further personalize your customer’s online experience — and Mathew Sweezey shows us how as our [...]

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Ryan Johnston, Demand Generation Manager at Pardot, shares his insight on driving leads from events — specifically, Dreamforce 2013 — in his new blog series. Please read part 1 of this post to learn how Pardot approached lead generation and management leading up to and during the actual event.

Lead Follow-Up

When it comes to event follow-ups, marketing automation and lead nurturing are some of the most powerful tools at your disposal. At Pardot, we use both of these tools to help cater our follow-ups to the specific needs and interests of the leads we meet at events. Let’s take a [...]

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Ryan Johnston, Demand Generation Manager at Pardot, shares his insight on driving leads from events — specifically, Dreamforce 2013 — in his new blog series.

For many companies, a key conference or event has the power to put tens of thousands of ideal prospects in the same location and in the mood to make purchasing decisions. There’s no denying that making a splash at these events can reap great returns, but what will you do with all of the scans that a capella group got you with their renditions of 90s hip-hop jams at the happy hour you sponsored? [...]

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Dreamforce 2013 may be long gone (even though it’s only been three weeks, but that’s how it works in the marketing world, right?), but before you start your sprint toward the end of the year, let’s take a minute to look back and reflect on everything that the conference encompassed. You’ve officially come out of your Thanksgiving turkey haze and post-Dreamforce decompression, and it’s time to jump back in and put some of the tips and tricks you learned about becoming a customer company into practice.

To make it a bit easier for you to navigate the mountain of [...]

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Whether you’re just getting back into the office from Dreamforce 2013, attended another conference this past fall, or are thinking about attending a trade show during the spring season, you’ll want to make sure that all of your efforts don’t go to waste — especially when both your time and money are at stake. Unfortunately, that’s easier said than done.

Once you settle back into your day-to-day routine, it’s tempting to let all of those great ideas and connections slip through the cracks. After all, they’ll still be there when you get to them over the next few weeks, [...]

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A Visual Recap of #DF13

Molly Hoffmeister —  November 22, 2013

We’ve talked all week about the future of the customer company, the importance of 1:1 marketing, the need for marketing-sales alignment, and the impact of the customer revolution.

Frankly, we’re all talked out.

If you’re feeling the same way, give your brain a much-needed break and check out our visual recap of #DF13 — all of our favorite Tweets, TwitPics, Instagrams, and photos from the week. Enjoy, and feel free to add your own favorites in our comments section!

“Pivot to your customers. They have the answers and there’s never been a better time to listen and engage.” — @Benioff #df13

— salesforce.com (@salesforce) [...]

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