When it comes to events, you want to get as much out of your efforts as you put in — and ideally, you want to get more. We know how big of an investment events can be, whether we’re talkin’ trade shows, virtual events, speaking gigs, or any other industry event. Once you’ve gone through the trouble of justifying your trip expenses, booking your flights, and designing your booth, at some point you’ll probably find yourself thinking, “This better be worth it.”

When B2B marketers were asked to identify which marketing tactic delivered the most ROI, trade shows and events emerged [...]

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What do the dates October 13 – 16 mean to you?

If you’re like us and over 130,000 other expected attendees, mid-October means one thing and one thing only: Dreamforce 2014.

As Dreamforce approaches and Dreamforce fever inevitably sets in, we’re excited to announce that our September content theme will focus around — you guessed it — events marketing. More specifically, we’ll be talking about how to use marketing automation and other technology solutions to rethink your approach to events and lead generation. Throughout the month of September, in addition to our larger discussion of marketing automation and B2B marketing best practices, we’ll be taking [...]

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It may only be August, but it’s never too early to start thinking about where you’ll be in October. And if you’re a B2B marketer, you should be at Dreamforce.

What exactly is Dreamforce, you ask?

Dreamforce is THE conference for marketers and sales folks, taking place in San Francisco from October 13-16th — and this year, Pardot is going to have more sessions than ever, from intros to our product to more advanced courses on nurturing and ROI. Trying to decide which ones to attend? Here are the ones we don’t want you to miss:

Accelerate Pipeline with Pardot: The Salesforce B2B [...]

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Even the Atlanta Journal Constitution has agreed that Pardot is a pretty cool place to work — and this wasn’t an accolade awarded for one year only, but multiple years in a row. If you’re a self-starter looking for a challenging yet positive work environment to immerse yourself in, then you’re in luck. We’re hiring!

Join Our Awesome Engineering Team

Specifically, we’re looking for some of the best and brightest engineers in the industry to help us build, maintain, and improve our marketing automation product. The ideal candidate will be able to learn quickly, work in a fast-paced, team-driven environment, and have [...]

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We’re giving away 24 free passes to Dreamforce 2014 and we want you to have one. How do you win?

We’re bringing back the Sales Surfboard Awards — and they’re bigger and better than ever. Do you have an amazing story to share about how Salesforce has transformed your business? Send us your story and if it’s chosen, we’ll send you to Dreamforce 2014. It’s that easy!

Last year at Dreamforce, we launched the Sales Surfboard Award program where we recognized customers for their eye-popping stories, innovations, and success metrics in Sales Cloud, Data.com or Work.com to transform the way they sell. [...]

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Last week we had a very special guest for our Pardot webinar series: Ed Barrett – VP of Membership and Marketing at GBTA, a leader in travel management and long-time Pardot customer. In this half-hour webinar, Barrett (accompanied by Pardot’s own Sangram Vajre) explained how marketing automation has helped GBTA increase event registration by 20%—and he definitely left the audience wanting more. Let’s take a look at a few of the ways automation helped GBTA capture, nurture, target, and ultimately convert leads into event attendees—and be sure to check out the full recording for more best practices!

Capture Leads with an “Email Collector”

You probably already [...]

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The world of digital marketing is an exciting place, with a seemingly endless stream of new trends and exciting technologies. But while data and dynamic content allow for a level of personalization in marketing that was previously unimaginable, there’s one type of marketing that digital marketing can never replace: in-person interactions at offline events.

Luckily, these two types of marketing don’t have to exist in completely separate worlds. You can pull data from offline events into your CRM and marketing automation platform and use it to further personalize your customer’s online experience — and Mathew Sweezey shows us how as our [...]

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Ryan Johnston, Demand Generation Manager at Pardot, shares his insight on driving leads from events — specifically, Dreamforce 2013 — in his new blog series. Please read part 1 of this post to learn how Pardot approached lead generation and management leading up to and during the actual event.

Lead Follow-Up

When it comes to event follow-ups, marketing automation and lead nurturing are some of the most powerful tools at your disposal. At Pardot, we use both of these tools to help cater our follow-ups to the specific needs and interests of the leads we meet at events. Let’s take a [...]

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