Start Thinkin’ Christmas… in July: Planning Your Holiday Sends (Early)

No one’s hangin’ stockin’s up, No one’s bakin’ pie, No one’s lookin’ up to see A new star in the sky. No one’s talkin’ brotherhood, No one’s givin’ gifts, And no one loves a Christmas tree On March the twenty-fifth. -Shel Silverstein I know, it’s July, but the same sentiment here applies- why in the…

The Best Apology Email Is The One You Never Send

Today wraps up our third post in our apology series, where we’ll be focusing on the best kind of apology email- the one you never have to write. The best way to never apologize is to have a checklist of tasks you need to complete and questions you need to be able to answer before…

Making Apologies Easy: 4 Steps for Crafting a Great Apology Email

In my last post I talked about the kinds of mistakes you can make in an email that definitely do require an apology. The natural follow up to that is “Okay, I’ll apologize…but….how?”, and that’s precisely what today’s post is about: Step 1: Subject Line Let’s start with your subject line. First and foremost, you need…

5 Ways to Generate a Clean List

As a marketer, your database is one of your most prized possessions. You need a healthy stream of new prospects coming in, and you need to grow your lists and keep them producing. With that in mind, it’s easy to be tempted by purchased lists: a few clicks and voila, you have a brand new,…

4 Opt-In Strategies For Fighting Spam

“The first rule of Fight Club is: You do not talk about Fight Club. The second rule of Fight Club is: You do not talk about Fight Club. Third rule of Fight Club: Someone yells stop, goes limp, taps out, the fight is over.” Fight Club, 1999 You’re probably wondering, what in the world does…

Creating Email Templates for Your Sales Team

In our previous post “How to Think Like Sales as Marketer” we looked at the relationship between marketing and sales and how Salesforce Engage can help to bridge the gap between the teams and offer Marketers some insight into how sales builds relationships with their customers and prospects. Today, we’re going to look at how…