Spamtrap Myths: Busted!

In our last two posts, we went over what spamtraps are and how you can protect against any that snuck into your database. In the finale to our spamtrap series, we’ll bust a few common myths that we get in compliance cases. Myth #1: If my mailings hit a spamtrap, you are accusing me of…

How a Spamtrap Gets Onto Your List and What To Do When it Does

In my last post, I went over an overview of what a spamtrap is and the different types of spamtraps. Today, we’ll be going over precisely how a spamtrap winds up on your list and what you can do to protect against them. So, we’ve gone over what a spamtrap is, but let’s chat for…

On the Origin of Spamtraps

Some of the most common email compliance questions I get around being blacklisted seem to center on how they were listed in the first place and what email address specifically got their company’s IP address listed, which inevitably leads to a conversation around spamtraps… which can get confusing, fast. So, I figured it was about…

You Had Me at the Subject Line: Best Practices for Email Outreach

For B2B marketers, email outreach forms the basis of effective communication and marketing. With the rate at which technology continues to advance, and it’s no surprise 73% of marketers recognize the importance of email marketing and that number continues to grow each year. Email is also the tool of choice within an organization, from day-to-day…

How To Tell The Difference Between Marketing Automation and Email Marketing

If you’re confused about the difference between “email marketing” and “marketing automation”, you’re not alone. Even seasoned marketers may struggle to sift through the marketing speak to find the tool that provides real value. This jargon can make it seem like the lines between marketing automation and email marketing are blurred, when in reality, the…

3 Email Subject Line Ideas to Delight Your Database

Over 205 billion emails are sent every single day. No, that’s not a typo — two hundred five billion. With that staggering number in mind, how can B2B marketers make sure our emails cut through the clutter? Here’s the thing: 33% of people open emails based on subject line alone. The subject line is our email’s first impression on…