What’s the first thing you think of when you hear the term “video marketing”?

If it’s an Old Spice commercial, the Dollar Shave Club, or another viral video with millions of hits, you’re not alone. But what if we told you that video marketing doesn’t have to be hilarious and it doesn’t have to go viral? In fact, video can be an integral and inexpensive part of your content marketing strategy — and our friends Chris Savage and Ezra Fishman of Wistia showed us how in yesterday’s webinar. Let’s take another look at where video and content marketing meet.

First, consider [...]

In a post last week, we covered some of the parallels between video games and content marketing — and thus, our “Content Marketing Lessons Learned from Video Games” series was born.

Whether you’ve defeated Super Mario eight times and counting, or have never touched a single gaming console in your life, there’s still a lot you can learn from video games (aside from gamification, which you can read about in our latest buzzwords post). Take a look at the list below for three more content marketing lessons you can take away from the fascinating — and fairly lucrative — world of [...]

In 2012, more than 200 million Americans were playing video games. And I’m willing to bet that at some point in your life, you’ve played them too — whether you were a hardcore gamer as a child, dabbled at Halo in college, or picked up a Nintendo controller and played some Mario Kart every once in awhile at a friend’s house. While our parents told us time and time again that video games were going to rot our brains, it turns out they actually have quite a bit to teach us — about life, about relationships…and about content marketing, [...]

More than once on this blog, we’ve sung the praises of writing short, simple and to-the-point blog posts. And the case for brevity is a strong one: today’s marketers are juggling more tasks than ever before; the last thing anyone wants to do is sift through thousands of words to find the information they need.

So when we stumbled across a study by Neil Patel claiming that the longer the blog post, the better, we had to take a second look. After noticing some interesting patterns in conversion rates in an A/B test of his website’s homepage, Patel set out [...]

Slideshare is a lot like Google Plus.

Most marketers have tried it, but not many are sure what to do with it. Slideshare stands quietly on the sidelines of most marketing operations, never really getting the chance to shine.

However, Slideshare has the ability to deliver some serious results for B2B marketers.

Visual content is exploding onto the marketing scene right now. Consumers want something that can capture and hold their attention. Marketers need to start diversifying their content beyond the standard blog posts and white papers and into more compelling visual content.

With an estimated 58 million unique visitors [...]

If you’ve ever heard somebody say “make great content and the traffic will follow,” that person was lying to you.

As nice as it would be to have our hard work discovered and adored by the masses the moment we publish, that expectation just isn’t realistic. Expecting your content to be read and shared without a lot of hard work and promotion is like hoping to get rich by sitting on your couch and waiting for Publishers Clearing House to knock on your door. It’s not gonna happen.

Getting your content the attention it deserves means putting in the legwork [...]