4 Things We Can Learn From B2B Marketers Using Marketing Automation

The role of the B2B marketer is in flux. With more channels and more tools to manage than ever before, the line between sales and marketing is blurring. None of these trends are slowing down, and in fact, even more change is likely the more technology and processes evolve. For B2B marketers, evolving technology isn’t…

Using Pardot and Social Media

Social Media continues to change the way that businesses interact with customers. Combined with marketing automation, it can really strengthen your content strategy and provide you with a new way to promote and measure engagement. Today, we’re going to look at how Pardot can help you maximize your social media marketing strategy. Like anything in…

Start Thinkin’ Christmas… in July: Planning Your Holiday Sends (Early)

No one’s hangin’ stockin’s up, No one’s bakin’ pie, No one’s lookin’ up to see A new star in the sky. No one’s talkin’ brotherhood, No one’s givin’ gifts, And no one loves a Christmas tree On March the twenty-fifth. -Shel Silverstein I know, it’s July, but the same sentiment here applies- why in the…

4 Ways to Get More Out of Your B2B Marketing Automation

Connecting with customers. Staying on top of leads. Running nurture campaigns. Yep, B2B marketers wear a lot of hats these days. So, it’s no wonder you’re always on the lookout for new tools or tips to help you automate, simplify, and streamline whatever you can. We hear you. At Salesforce Pardot, we love coming up…

The Best Apology Email Is The One You Never Send

Today wraps up our third post in our apology series, where we’ll be focusing on the best kind of apology email- the one you never have to write. The best way to never apologize is to have a checklist of tasks you need to complete and questions you need to be able to answer before…