Date: October 23, 2014
Time: 1:00pm EDT / 10:00am PDT

Marketers are continuously challenged with keeping up in the constantly evolving world of demand generation. Let’s take a look with Mathew Sweezey, Marketing Evangelist at Pardot and author of “Marketing Automation for Dummies” as he updates us on the current state of demand and shares some insightful and progressive marketing movements representative of companies’ approaches to demand gen.

He will explore:

- Overall state of demand
- Improvements in the use of today’s marketing best practices
- Social influence for demand generation

MATHEW SWEEZEY, Marketing Evangelist – Pardot
Mathew is the head of thought leadership for B2B marketing [...]

Continue Reading...

Date: September 15, 2014
Time: 2:30pm EDT / 11:30am PDT

In a B2B marketer’s world, events are huge lead drivers. Join us as Mathew Sweezey, Marketing Evangelist at, and honored guest, Elizabeth Brooks, SVP Content and Marketing for Live Nation, show you how to re-think your lead gen strategy for marketing events. Driving engagement is the name of the game, so join these two as they teach you how to look at events like never before, and teach you all of the newest tricks being used by today’s biggest acts. If you want to learn to be a rockstar, you’ve got [...]

Continue Reading...

Date: August 26, 2014
Time: 2:00pm EDT / 11:00am PDT

It’s seems like a mystery sometimes – how do great B2B marketing teams efficiently and effectively juggle multitudes of marketing channels and efforts these days? They utilize the keys to success, setting the stage with strategy, leveraging the functionality and power of marketing automation, and more!

Join us for 30 minutes while Adam Postelnek, Manager of Marketing Services at Magnet 360, and Derek Grant, Vice President at Pardot, explore and take the guesswork out of how marketing automation lends itself successfully to the strategy and processes of solid marketing, and how your marketing [...]

Continue Reading...

Date: August 19, 2014
Time: 2:30pm EDT / 11:30am PDT

LIVE DEMO – How do you put the power into your B2B marketing and sales efforts? With Pardot B2B marketing automation! With CRM integration, email marketing, lead nurturing, lead scoring and grading, social posting, and ROI reporting, marketing opportunities are endless. Include the value of a platform of features that help bridge the gap between marketing and sales, and you’ve got a winner!

Join Chris Heiden, Sales Engineer at Pardot, for this live 30-minute Pardot demo, where you’ll learn how easy it is to create, deploy and manage online marketing campaigns that increase [...]

Continue Reading...

Date: August 14, 2014
Time: 2:00pm EDT / 11:00am PDT

Today’s B2B buyers are surrounded by a constant onrush of products and services as companies vie for their attention in the marketplace. Marketing and sales teams are challenged with how to become identifiable, stay relevant, remain memorable, and rise above the fray in product-offering quality.

Join Lori Wizdo, Principal Analyst at Forrester, and Sangram Vajre, Director of Marketing at Pardot, as they explore how savvy marketing and sales teams align with the B2B buyer by:

- Identifying key decision makers
- Addressing content relevancy
- Solidifying sales engagement with B2B buyers
- Reporting on ROI and key [...]

Continue Reading...

Date: Tuesday, July 29, 2014
Time: 2:00 – 2:45pm EDT

In this webinar you will learn how you can engage with leads in a whole new way to close more deals faster with Pardot.

Join Mathew Sweezey, Marketing Evangelist at Pardot and Author of “Marketing Automation for Dummies,” as he leads a discussion on how marketing automation can help you:

- Generate better leads
- Streamline the nurture process
- Improve close rates
- Ultimately, boost sales!

Hear from Pardot customer and VP of Market Strategy at Xcentric, Roy Keely, and see a live product demo of Pardot to show you how adding marketing automation to Sales Cloud [...]

Continue Reading...

Date: Thursday, July 10, 2014
Time: 2:00pm EDT

Description: More and more companies are discovering the following: marketing and sales teams that successfully work together, win together. Pairing marketing automation and your CRM supports this effort by streamlining and automating processes and helping provide extra time needed to focus on closing deals.

Want to make the jump ahead and learn how your teams can benefit? Join TJ Gephart, Implementation Manager at Pardot, as he gives us a great overview of how the marketing automation and CRM combination lends itself to:

Efficient lead management
Sales intelligence improvement
Better marketing and sales alignment

Your speaker:
TJ GEPHART – Implementation Manager, [...]

Continue Reading...

Date: Thursday, June 26, 2014
Time: 2:00pm EDT

Today’s smart marketers have learned that personalized campaigns drive better results, which means understanding each prospect is crucial to success. Bad data – or a lack of data – has a bite that lingers on and on, and can put the brakes on an otherwise brilliant marketing plan.

Want to create messaging that speaks to your audience on a personal level? In this webinar, Derek Grant, VP of Pardot, and Bob Memmer, AVP of, join forces as they take a look at how clean, quality data and marketing automation work hand-in-hand to help you:

Leverage [...]

Continue Reading...