5 Things to Bring with You to Dreamforce

Dreamforce is just days away and here at Pardot, we’re super excited! It’s time to start packing, and we want to help you bring exactly what you’ll need to have an amazing Dreamforce experience. So if you’ve still got room in your suitcase, (before you throw in all those last minute, can’t-leave-home-without-it-but-almost-forgotten items) here are…

Best Practices: Creating Content For Your Warm Leads

As a marketer, you’re all about creating content to grab the attention of your clients and prospects. You know it needs to be relevant, engaging and – most of all – useful, but walking the thin line between educating a net-new prospect who’s just been introduced to your brand, and giving a warm lead that…

Join Us for The Salesforce for Marketing Keynote at Dreamforce 2016

Attention marketers: as the countdown to Dreamforce continues, you’ll want to make sure you mark your calendars for one amazing marketing event that you definitely won’t want to miss: the Salesforce for Marketing Keynote. Join Bryan Wade, Marketing Cloud CPO & SVP, alongside Shannon Duffy, VP of Marketing, Pardot, as they share the stage with companies…

You Had Me at the Subject Line: Best Practices for Email Outreach

For B2B marketers, email outreach forms the basis of effective communication and marketing. With the rate at which technology continues to advance, and it’s no surprise 73% of marketers recognize the importance of email marketing and that number continues to grow each year. Email is also the tool of choice within an organization, from day-to-day…

Optimizing Your Website for Lead Generation

These days, everyone has a website. In fact, more people have websites than brick-and-mortar stores. It can be easy to get caught up in going digital and forget that a website works the same way that a brick-and-mortar store does: it’s the first experience that prospects will have with your business, so you really want…

Headed to Dreamforce? Hang With Pardot at The B2B Marketers Cafe!

Dreamforce is only 18 days away (What? Are we the only ones with a Dreamforce countdown clock?!), and we’re getting super pumped. The Pardot team is extra excited about bringing back one of our favorite community spaces, The Pardot B2B Marketers Cafe at The Grove. Tell me more. What’s this Pardot B2B Marketers Cafe all…

3 Data-Driven Marketer Techniques You Should Try

Data is scary. It’s a bit like taming a lion – you have no idea what it’s going to do, it seems to be everywhere, and if you’re not careful, you’ll end up running for your life. Unfortunately, it’s becoming an increasingly important part of the job for B2B Marketers. We live in a digital…