Hello, Hello? 5 Tips for Improving Your Welcome Autoresponders – Part 2

In my last post, I covered why it’s important to have an autoresponder set up on all your forms. You know it’s your best chance for introducing yourself and making a really good first impression, but maybe you need some help coming up with ideas for making that first interaction a memorable experience. If so,…

5 Steps to Creating an Effective Scoring Model

Digestible information is everything in the B2B marketing world. Not only do you need data, you need data that you can use immediately and effectively. You may already be a data collecting extraordinaire, but if you’re not using lead scoring, you’re missing a key component of concise lead qualification. A lead score is the most…

Maximizing Your Marketing Automation Platform: Creating a Pardot Roadmap

Have you tried to implement a Marketing Automation platform in the past? Did you get the platform setup fairly quickly, send out a few e-mails and then see it lose momentum? The benefits of Marketing Automation are real. If you’re just starting out or starting over with the Pardot platform, consider a road map to…

You Say Hello: The Importance of Hello/Goodbye Emails – Part 1

Growing up, two of my grandmother’s favorite phrases were “You catch more flies with honey than with vinegar” and “You never get a second chance to make a first impression”. As a kid, I always hated the one about the flies – I’ve spent most of my life in Georgia, and I’d rather never see…

From Form Handlers to Forms: Tips and Tricks for Switching Over

You could argue that forms are the single most important element on a website for marketing teams. They act as a beam of light in a dark room, piece by piece revealing a bigger picture of your clients and prospects. There are many situations where forms can come in handy, but sometimes it can be…

Marketing Automation: Perfect for Productivity

We’ve all been there: stuck in a seemingly endless quagmire of things that need to get done but are progressing so slowly that it doesn’t make sense, or processes that are more work than the projects themselves. Part of working within an organizational structure is needing to set up a methodological way to move information…

6 Ways to Write the Worst Possible Subject Line

Today’s my birthday (seriously, yes, I know)! In the course of doing research for a new post, I realized something- there’s a ton of information on how to write the best possible subject line, but what about those people who just want a really mediocre subject line? I’m going to support those people in today’s…