As you may know, we recently announced that SurveyMonkey for Salesforce now integrates with Pardot. Since the announcement, we’ve understandably had surveys on the brain. That got us thinking: B2C companies are great at using surveys—perhaps most notably by asking for customer feedback on the bottom of every receipt. But how can B2B companies with longer sales cycles use similar tactics to their advantage?
If you’re considering using surveys in your B2B marketing strategy but aren’t sure where to start, have no fear! We’ve put together the following list of five tried-and-true survey types and how they can benefit your business.
1. Customer Satisfaction
Conducting quarterly or annual customer satisfaction surveys […]Continue Reading...