The Pardot Connections 2016 Guide to Atlanta – Food, Drinks, and More!

We’re so excited to be welcoming many members of the Pardot family to Connections 2016! Seeing so many of our favorite customers, partners and fellow Salesforce employees in our hometown is just the best. Don’t miss our Pardot Keynote on Wednesday, May 11th, at 3pm, where you can snag a limited-edition Pardot Atlanta hoodie for…

How to Overcome 3 Common Barriers to Marketing Automation Success

Even the most successful B2B organizations face tough marketing challenges. This is abundantly clear in Marketing Automation Trends for Success, an April 2016 report from Three Deep and Ascend2. The data in the study comes exclusively from companies that describe their marketing automation strategy as “very successful” — and the results are telling. 94% of best-in-class companies say marketing automation is “very important” to their…

Getting to the Inbox: A Marketer’s Guide to Email Tech

Who is an email really from? If an email client shows [email protected] as the sender most people would accept that at face value, but anti-spam filters and email clients are doing much more than just looking at the “from” address of an email. A single email can be relayed through several systems and computers on…

Introducing Multiple Scoring Categories

The ability to track prospect engagement with your marketing content and generate scores based on the actions they do and don’t take is powerful. Pardot customers use a prospect’s score to determine where a prospect is in the funnel, which content they should receive next, and when to pass that lead to Sales. I’m excited…

Relationship Marketing Lessons from an Unexpected Source

What can a used car dealership in Canada teach us about marketing? In last week’s webinar, How to Build an Impactful Brand That Drives Action, Jeremy Miller of Sticky Branding answered that question. Meet Jim Gilbert’s Wheels and Deals, Canada’s “most huggable” car dealership. As Jeremy explains in the webinar, they’ve certainly earned this designation. They’re known for…

What Has Empathy Got To Do With It?

This morning, as I was on my way into work, I passed a woman in a minivan who was pulled over on the side of the road. It looked like she was getting a speeding ticket, as there was another police officer on a motorcycle next to them with his radar gun aimed at other cars…

Now Available: Simplified Email Saving

I’m excited to announce that today we’re introducing a set of enhancements to our email editor to streamline the process of saving emails, and make it easier for multiple users to avoid colliding while editing emails.   Email marketing is an important channel for Pardot customers, and many devote multiple resources to creating and managing emails….

5 B2B Marketing Ideas To Jumpstart Your Next Brainstorming Meeting

Let’s face it B2B friends, we’re all busy, and constantly thinking of new ways to load our pipelines with leads, so our sales teams can close more deals. Sometimes it’s tough. We run out of ideas. We run out of energy. We simply cannot brainstorm for one more second. Well, if you are in need…