Category: Blog

London and Toronto User Group Meetings – Q2 2013

Teri Marks-Brunner — May 24, 2013 — Leave a comment

Calling all clients and partners in the London and Toronto areas! We are excited to invite you to the Q2 2013 London and Toronto User Group meetings, to be held in June, 2013.

These meetings are great opportunities to:

Learn about the latest in Pardot features and functionality
Enjoy interacting with fellow Pardot users
Participate in relevant round-table group discussions on audience-chosen topics

Refreshments will be provided at each meeting, and seating is limited. Please reserve your free ticket now:

Toronto User Group Meeting – 19 June 2013
London User Group Meeting – 20 June 2013

Looking forward to seeing you there!

In Blog, Users Groups

Upcoming Webinar: Marketing Metrics – The Smart Marketer’s Advantage

Teri Marks-Brunner — May 17, 2013 — Leave a comment

Date: May 23, 2013
Time: 2:00pm EDT

Description: Marketers turn to many different marketing channels in today’s marketing world to increase visibility for their company and company’s products. So, which avenues are performing and which are not? Through marketing metrics, a marketer can identify where their time and money are best spent – quickly.

In this webinar, join Zach Bailey, Sr. Director of Engineering at Pardot, An ExactTarget® Company, as he gives us an overview of how marketing metrics can give us the tools that we need to work in a smarter and more efficient manner. Zach will help us understand [...]

In Blog, Marketing Metrics, Online Marketing, Webinars

Upcoming Webinar: Marketing Automation & CRM: Terrible Twosome or Dynamic Duo?

Teri Marks-Brunner — May 10, 2013 — Leave a comment

Date: May 16, 2013
Time: 2:00pm EDT

Description: From planning the purchase of a marketing automation system to already having a system in place, there is always room for improvement in today’s marketing world! Organization, process, optimization – all of these are keys to improving your marketing automation efforts and capitalizing on all that marketing automation and your CRM have to offer.

No matter where you are in your marketing automation/CRM lifecycle, whether beginning your search, choosing a system, implementing and integrating or utilizing already existing systems, this webinar is presented with you in mind! Kathryn Honderd, Services Manager at Pardot, An [...]

In Blog, CRM, Marketing Automation, Webinars

Upcoming Webinar: Getting Consistent Results with Online Video

Teri Marks-Brunner — May 3, 2013 — Leave a comment

Date: May 9, 2013
Time: 2:00pm EDT

Description: It’s easy to get excited about web video. We saw the Dollar Shave Club video go viral and put them on the map. And we’ve thought about how our business would change if 10 million new prospects encountered us tomorrow.

But the truth is, that is not how 99% of businesses are going to succeed with online video. Instead, companies who get consistent results with video incorporate it throughout their marketing efforts. Video is an incredibly powerful medium because it is emotional, personal and engaging. Use that to your advantage throughout the marketing funnel! It [...]

In B2B Marketing Tips, Blog, Ideas, Webinars

Upcoming Webinar: 5 Ways to Effectively Leverage Your SEO Efforts

Teri Marks-Brunner — April 26, 2013 — Leave a comment

Date: May 2, 2013
Time: 2:00pm

Description: Creating the visibility for your company and products gives you the opportunity to travel many avenues in marketing. One of the most useful and most important avenues of any integrated online marketing strategy in today’s world is SEO.

Join Derek Grant, Sales Director at Pardot, An ExactTarget® Company, as he gives us a hands-on approach to leveraging this cost-effective and trackable marketing tool. Derek will give us practical, yet effective ways to optimize our SEO approach, give us valuable tips on how to drive targeted traffic to our websites and positively impact our conversion rates.

Your Speaker: [...]

In B2B Marketing Tips, Blog, Online Marketing, SEO / SEM, Webinars

Upcoming Webinar: Drip Campaigns – Harness the Power!

Teri Marks-Brunner — April 23, 2013 — Leave a comment

Date: April 25, 2013
Time: 2:00pm

Description: One of the most powerful tools that marketers have at their disposal today is the incredibly versatile drip campaign.

Drip campaigns give you so many options – a nurturing touch point for prospects, even implementation activities. Harnessing the power of this time-saving, cost-effective tool can give you an even broader reach to prospects and clients. In this upcoming webinar, join Mathew Sweezey, Marketing Automation Evangelist with Pardot (An ExactTarget® Company), as he gives us even more ways in which drips can empower us to address our marketing engagement challenges.

Your Speaker: Mathew Sweezey, Marketing Automation Evangelist – [...]

In B2B Marketing Tips, Blog, Drip Campaigns, Webinars

Pardot is Hitting the Road!

Suzy Matus — April 2, 2013 — Leave a comment

Pardot is hitting the road! Join us this May and June in one of four cities nationwide for our B2B Inspiration Tour: What’s Your Marketing Missing.

In Blog, Event, Pardot News

Get More Out of Your Blog Posts With CTAs

Matt Wesson — March 25, 2013 — Leave a comment

Everywhere you turn it seems like a pundit in the marketing industry is exhorting the marketing masses to start creating content, and rightfully so. Content is changing the game for marketers everywhere.

So where do you get started? The inevitable first suggestion that follows that question is the creation of a company blog. Heck, we’ve written about it a number of times in the past year. Your blog is a tremendous asset for building up your stock of content, generating buzz around your company, and developing relationships with prospects. But what very few people discuss is how to [...]

In Blog

Category: Blog

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