Recapturing ‘Bounced’ Prospects with Retargeting

Every year, B2B marketers invest a significant amount of time, effort and money into driving traffic to their websites and landing pages to eventually convert prospects into paying customers. With tremendous resource being pumped into these campaigns, you’ll want to make the most of every single prospect. It’s time to start utilizing the power of…

Diving into the Wave Part 2: Pipeline Dashboard

Editor’s Note: You can read Part I: Familiarizing Yourself with the Functionality here. As we know, it’s not enough just to have data – we need to take action on it! That’s why when you first drill into your pipeline dashboard, you’ll see lifecycle data, pipeline breakdown, and variety of other data visualizations like campaigns,…

Diving into the Wave Part 1: Familiarizing Yourself with the Functionality

In September 2016, just before Dreamforce, Salesforce Pardot announced the release of Wave for B2B Marketing, allowing Pardot users to explore their data, get insights into their marketing performance, and quickly take data-driven actions. With this new product comes a lot of great benefits – you can assess your sales and marketing data in one…

Engaging Current Customers

We talk a lot about how to engage prospects and net-new buyers, and it’s probably one of the most important factors in creating a successful marketing campaign – but there’s another side to closing the deal. What happens once the contracts have been signed, once the products been installed, once the the prospect has become…

Using Workflow Automation with Pardot

Do you ever wish you had more time in a day to tick more tasks off your never-ending to-do list? You aren’t the only one. Luckily, there’s a new trend in the workplace that can help you save your sanity, without sacrificing your to-do list. It’s called workflow automation and it lets you automate tasks…

Tale As Old As Time: The Sales and Marketing Love Story

It’s Valentine’s Day, so naturally we’re thinking about one of the greatest love stories of the ages… Sales and Marketing. Granted, these two star-crossed departments aren’t always a fairytale romance, but thanks to technology, it’s getting easier to bridge the gap and bring them together. If your Sales and Marketing teams are more feuding families…

Working with Industry Influencers

Today’s B2B marketing has shifted focus away from simply selling to buyers, and towards cultivating relationships and establishing a better buying experience to attract prospects and maintain current customers. While there’s a whole suite of tools, tactics and techniques to improving the customer experience, working with industry influencers is one of the most unique, and…

7 Useful Marketing Automation Tips

I’m a huge fan of useful, snappy and actionable content. When it comes to marketing automation, that’s exactly what you need to help you engage your prospects and keep them coming back. But did you know just how much you can do with your marketing automation platform? From content creation to organization, marketing automation is…