Marketers, what parts of your day-to-day you would like to automate if you could (lead qualification, assignment, notifications, task creation, applying tags, adding to campaigns, etc.)?

Pardot’s automation rules allow you to perform seemingly unlimited tasks to help you achieve your overall marketing goals. Automation rules make your job easier when you need to send the same weekly newsletter to more than one list, adjust a prospect’s grade or score, or better segment your database.

Pardot’s Client Advocate team put together a list of their most recommended uses of Pardot’s automation rules. Take a look and see how you can start “automating” […]

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Last week, we wrote about several ways that B2B marketers can improve their overall marketing and selling strategies. Today, I’d like to dive a bit deeper into one of the topics we covered in that article: improving your conversion rates.

I’ve often heard marketers ask, “What would you consider a good conversion rate?” This is a great question, and it’s often followed by, “What steps can I take to improve my own website conversion rates?”

Both of these are tricky questions to answer because your conversion rates depend on both your industry and what you’re measuring (website, pay-per-click, etc.). While financial services companies typically have website […]

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September has been a crazy month for the tech and marketing industries. Over 150,000 people from 78 countries congregated in San Francisco for the largest Dreamforce ever. Apple held its annual autumn product unveiling session, announcing a variety of products that elicited mixed reactions. CMWorld 2015, the world’s largest content marketing event, rocked Cleveland.

With all that going on (so many hashtags!), I can’t blame you if you managed to overlook some of this month’s smaller technology and marketing-related announcements. But now that September is drawing to a close, let’s take a look at three product updates Facebook, AdWords, and Twitter have made — and how they could affect your […]

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The debate continues over whether HTML or plain text reign supreme in the email landscape. While reputable sources like Litmus claim that plain text emails are more important than ever, others argue that plain text died a painful death long ago, and should be entirely forsaken by marketers (check out this article on ClickZ for an example of someone who feels strongly about the latter).

So, who’s right?

Unsurprisingly, the answer isn’t entirely black and white. At Pardot, we subscribe to a best practice called Multi-part MIME (Multipurpose Internet Mail Extensions), which is described more in depth in the aforementioned Litmus […]

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Whether you feel overworked, are frustrated by boring meetings, or struggle with creative problem solving, there’s always a hurdle to jump over in the business world. While marketing automation may not be able to eliminate meetings, it can help in myriad other ways. In this blog post, we’ll takes a look at three common challenges faced by B2B sales and marketing teams — and what you can do to overcome them. Plus, we’ll get some insight from real marketing automation users who have overcome these challenges themselves.

1. “Our sales cycle is too long; it takes forever to close a deal.”

According to research from Harvard, over 25% of sales […]

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Whether you’re just getting back from Dreamforce or you’re working to achieve your end-of-year B2B marketing goals (or both!), one thing is certain: you’re constantly working to improve your efforts.

But that can be hard when your efforts span so many different areas, including lead generation, social media, email marketing, content marketing, and more. But what if you could improve your entire B2B marketing strategy just by focusing on one key element of each of these areas? Let’s take a look.

“I want to improve my lead generation strategy.”

Your lead generation strategy is only as good as the landing pages and […]

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Live events like Dreamforce are a hugely important component of a B2B marketing strategy for one major reason: in-person interactions. There’s no real replacement for having a face-to-face conversation with someone about your business.

But there’s another aspect to events that can greatly enhance and supplement this in-person networking, and that’s social media. Using social media for B2B marketing events has a wealth of benefits for event hosts, sponsors, and attendees alike. You can (and should) use social to:

Create a buzz around your upcoming events
Increase brand exposure by using an event hashtag
Share insights, quotes, and photos with people who are unable […]

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What a week it has been! If you’ve been following our blog, you probably noticed that we were knee-deep in all things Dreamforce last week. (If you weren’t able to make it out to the conference, check out our Day 1, Day 2, and Day 3 wrap-up posts.) Now, we’re back home and ready to hit the ground running — but just like many of you, we have to answer one important question: what’s next?

For any event — whether you’re an attendee, a sponsor, or a host — you want to make sure that you’re capitalizing on your event investment. […]

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