One of the most common objections to investing time in search engine optimization goes something like this: “I can’t keep up! Google’s always changing its algorithms, so there’s just no point.”

And to that, I say: “Stop! I believe in you!” and “Psst — basic SEO is much easier than you think.”

Sure, there are SEO experts who dedicate their entire careers to metadata and anchor text and long tail keywords, but you don’t have to spend hours a day to see serious results from your efforts. In fact, when it comes to writing optimized blog posts, you just need a few minutes.

Why should you care about […]

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Meet Suzy Matus.

Today’s expert joins us to share her advice on a very important and relevant topic: events — and more specifically, Dreamforce. If you’re planning to join the wonderful madness that is Dreamforce on September 15th, you can’t afford to miss Suzy’s advice for getting the most out of this incredible opportunity to connect with your peers and get the most out of your investment — as an attendee or as a sponsor.

To learn more about our summer camp content series, please click here.

Alright, Suzy…

Tell us a little bit about your background here at Pardot.

I’ve been with Pardot for about […]

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Salesforce recently released the 2015 State of Sales research report, a survey of over 2,300 B2B and B2C sales leaders that’s chock-full of insights about sales success metrics, challenges and obstacles, and technology adoption.

The report breaks up survey respondents into three categories: high performers, moderate performers, and underperformers. High performers are defined as “those that most consistently keep up with prospects’ and customers’ changing expectations.” They also tend to rate their sales capabilities as outstanding or very good and have plans to increase the size of their sales force in the next 18 months. In other words, successful sales teams are reliable […]

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Date: July 16, 2015
Time: 2:00pm EDT / 11:00am PDT

Ever wonder how we use our own products?

At Pardot, we’ve used our own marketing automation solution to build our business as we’ve grown from a small start-up to a part of a Fortune 500 company. Now, Pardot is changing the way that other areas of Salesforce do business as well.

Hear straight from the experts in this 40-minute webinar on how Salesforce uses Pardot. We’ll have representatives from Pardot, Desk.com, and Salesforce Foundation to share insights on:

– how Pardot powers their day-to-day marketing and sales processes
– specific challenges that Pardot has helped them […]

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As you may know, we recently announced that SurveyMonkey for Salesforce now integrates with Pardot. Since the announcement, we’ve understandably had surveys on the brain. That got us thinking: B2C companies are great at using surveys—perhaps most notably by asking for customer feedback on the bottom of every receipt. But how can B2B companies with longer sales cycles use similar tactics to their advantage?

If you’re considering using surveys in your B2B marketing strategy but aren’t sure where to start, have no fear! We’ve put together the following list of five tried-and-true survey types and how they can benefit your business.

1. Customer Satisfaction

Conducting quarterly or annual customer satisfaction surveys […]

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As we’ve said before on the blog, marketers have two primary audiences: the end user and their own sales team. Last week, we hosted a webinar focused on the latter. Our Email Marketing and Campaign Specialist, Maureen Flaherty, shared her thoughts on the importance of sales enablement and how marketers can get it right. But what exactly is sales enablement?

To put it simply, sales enablement means empowering your sales team. As marketers, we have the responsibility to provide our sales counterparts with the knowledge and tools they need to have valuable conversations with prospects and customers. In this blog post, I’ll go over some of […]

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If you’ve recently rolled out a marketing automation platform (or are thinking of doing so), you’re probably wondering what kind of manpower it’ll take to keep your programs running and get the most revenue out of them. Can you assign a couple team members from within the department, or does it take more than that? If you a hire full-time staff, will the added expense be worth it?

As Director of Marketing, CMO, or whatever leadership your role is, these are questions you can’t afford to ignore. While companies of all sizes can be successful with marketing automation software, the best […]

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Date: June 18, 2015
Time: 1:00pm EDT / 10:00am PDT

As marketers, we’re trained to think creatively: who is our target audience and how can we reach them? How can we communicate with prospects in new and exciting ways? But, sometimes it’s easy to forget that marketing’s most important customer is sitting right under the same roof, and likely, within earshot: your sales team.

It may be fairly new terminology for many marketers, but ‘sales enablement’ is about to become one of the most crucial elements of B2B marketing — and businesses that don’t make it a priority are bound to fall behind.

Join […]

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