A Day in the Life of a Sales Team with Salesforce Engage

Believe it or not, bridging the gap between your marketing and sales teams might be easier than you think. It’s all about showing Sales that you are here to help them succeed, and it starts with your technology. For Pardot users, Salesforce Engage hooks your sales team into your marketing automation solution by giving them…

5 Questions with Mike Ryan of Cloud On Tap

Editor’s Note: This post concludes our Amazing Moments of B2B Marketing Inspiration series.  This week, we’re excited to feature one of our Pardot Partners, Cloud On Tap, and their CEO, Mike Ryan. Mike Ryan is the CEO of Cloud on Tap, a Salesforce Implementation Partner and Pardot Select Partner. He oversees the project management, related…

We’re Going on a Lead Hunt: 3 Ways to Amp Up Your Lead Generation Strategy

It’s no secret that taking a more customer-centric view in your marketing campaigns will help you drive lead generation. Buyers are looking for personalized, efficient customer relationships that allow them to find solutions to their pain points and get what they need. So if you’re looking for ways to boost your lead-generation efforts and focus…

Five Questions with Brian Carroll

Editor’s Note: This post is a part of our Amazing Moments of B2B Marketing Inspiration series. Join us each week for new stories of marketing success, as well as Q&A with marketing leaders. This week’s Five Questions features one of our favorite marketing leaders, Brian Carroll. Brian has been a leader in the B2B marketing…

3 Tips for Maximizing Lead Generation With Your Website

For a B2B Marketer, your website is almost always your best source of leads, but designing a site that maximizes buyers interactions and helps move prospects into the sales funnel can fall by the wayside when you’re trying to keep a handle on all the other tools of the marketing trade. Still, it’s not something…

3 Ways to Re-work Your Folder Structure in Salesforce Pardot

One of the key benefits of marketing automation is empowering Sales by providing actionable data on their leads and contacts. We’re talking insight into page visits and form submissions, interaction with Engage Email Templates, visibility into list membership, and automated task creation. These activities are key to qualifying leads, but what if you offer more…

Five Questions with Joe Koufman of AgencySparks

Editor’s Note: This post is a part of our Amazing Moments of B2B Marketing Inspiration series. Join us each week for new stories of marketing success, as well as Q&A with marketing leaders. This week we’re interviewing Joe Koufman of AgencySparks. AgencySparks connects brands and marketing agencies by matching a brand’s unique marketing needs to…