Date: Thursday, July 10, 2014
Time: 2:00pm EDT

Description: More and more companies are discovering the following: marketing and sales teams that successfully work together, win together. Pairing marketing automation and your CRM supports this effort by streamlining and automating processes and helping provide extra time needed to focus on closing deals.

Want to make the jump ahead and learn how your teams can benefit? Join TJ Gephart, Implementation Manager at Pardot, as he gives us a great overview of how the marketing automation and CRM combination lends itself to:

Efficient lead management
Sales intelligence improvement
Better marketing and sales alignment

Your speaker:
TJ GEPHART – Implementation Manager, [...]

Continue Reading...

Date: Thursday, June 26, 2014
Time: 2:00pm EDT

Today’s smart marketers have learned that personalized campaigns drive better results, which means understanding each prospect is crucial to success. Bad data – or a lack of data – has a bite that lingers on and on, and can put the brakes on an otherwise brilliant marketing plan.

Want to create messaging that speaks to your audience on a personal level? In this webinar, Derek Grant, VP of Pardot, and Bob Memmer, AVP of, join forces as they take a look at how clean, quality data and marketing automation work hand-in-hand to help you:

Leverage [...]

Continue Reading...

Date: Thursday, June 12, 2014
Time: 2:00pm EDT

The enormous amount of marketing channels that marketers work through every day can be challenging. But amazingly, a little bit of planning goes a long way in addressing even the most overwhelming of campaigns. Combine that with personalization, and you’ve got a focused campaign attack. Learn how to:

Identify and prioritize your lead generation marketing program objectives
Understand your audience and target their needs and pains
Choose the most effective programs for your marketing plan
Align your metrics with your objectives

Need planning help? Scott Armstrong, Co-Founder and Partner at Brainrider, lays it all out for us in this [...]

Continue Reading...

Date: Thursday, May 15, 2014
Time: 1:00 – 1:45pm EDT

Engagement with prospects is always a challenge – in both marketing or sales. It would be great to be able to send a quick email to each of our leads on an individual basis – but is this always a realistic option? Lead nurturing helps address this engagement challenge and helps deliver the right information to the right leads at the right time.

Join Mathew Sweezey, author of “Marketing Automation for Dummies,” as he addresses the challenges of lead engagement for both marketing and sales teams and gives us valuable information on how [...]

Continue Reading...

Date: Thursday, May 1, 2014
Time: 2:00 – 2:30pm EDT

Most marketers incorporate email as an important part of their marketing channel on a daily basis. Besides being a great communication tool, it gives companies a perfect way to reach out and help build relationships with prospects. When was the last time you stepped through the basics to make sure that your deployments process was the best and most effective it could be?

Join Razid Ahmad, Email Support Engineer at Pardot, for a step-by-step look through best practices and tips in:

Sending your first email
Launching the first email deployment
Incorporating email best practices after the [...]

Continue Reading...

Date: Monday, April 21, 2014
Time: 3:30 – 4:00pm EDT

Join Sangram Vajre, Director of Marketing for Pardot, as he sits down with Mathew Sweezey, the author of, “Marketing Automation for Dummies.” Join along in the conversation as Sangram and Mathew discuss the keys to marketing automation including:

How to get started
What it takes to be successful
How to take it to the next level

Your speakers:
MATHEW SWEEZEY, Author, “Marketing Automation for Dummies”
SANGRAM VAJRE, Director of Marketing – Pardot

Register Now

Continue Reading...

Date: Thursday, April 17, 2014
Time: 2:00 – 2:30pm EDT

Description: Influencer marketing. Subtle or bold, influencer marketing can have an incredible impact on marketing efforts, market visibility and relationship-building for your company. Combine this with getting sales involved, and you have the potential for a marketing strike that is powerful and lasting.

Join Kyle Porter, CEO of SalesLoft, and Sangram Vajre, Director of Marketing at Pardot, for an influencer marketing overview, how influencer marketing benefits sales, and tactics that you and your team can put into play.

Your Speakers:
SANGRAM VAJRE, Director of Marketing – Pardot

Register Now

Continue Reading...

Description: There is a good bit of talk about aligning sales and marketing these days, providing sales teams with the right tools needed to engage prospects and ultimately, help close deals. This all sounds great, right? In reality, how is it put into play and managed? Enter – marketing automation.

Join Derek Grant, Director of Sales at Pardot, as he shows us:

What today’s lead landscape looks like for sales and marketing
How nurturing programs can be used to help improve sales performance
How sales teams can use marketing automation to improve lead management, assignment and close deals

Your Speaker:
DEREK GRANT, Director of Sales [...]

Continue Reading...