Marketing that can do both: Combining Inbound and Outbound Strategies

You’ve probably heard about inbound marketing. It’s a strategy for drawing in buyers with your content instead of going out and directly marketing to them (that’s called ‘outbound marketing’). Most marketers already practice inbound marketing – things like posting your content on social media sites like Twitter and LinkedIn, or creating thought leadership content are…

Five Questions with Devon Wijesinghe of Insightpool

Editor’s Note: This post is a part of our Amazing Moments of B2B Marketing Inspiration series. Join us each week for new stories of marketing success, as well as Q&A with marketing leaders. This week’s Five Questions features one of Atlanta’s best tech successes, Devon Wijesinghe, CEO of Insightpool. Insightpool was founded in 2012 by…

Traffic Doesn’t Equal Revenue: How to Generate More Qualified Leads

One of my personal pet peeves is frequently misunderstood and misquoted numbers and statistics. Mistaking correlation for causation can lead people to think that more traffic equals more revenue, but it’s not so simple. In Season 2 of Silicon Valley, the character Russ Hanneman gives advice to his colleague Richard Hendricks saying: “If you have…

Inspired By… Pokémon Go

Editor’s Note: This post is a part of our Amazing Moments of B2B Marketing Inspiration series. Join us each week for new stories of marketing success. Within a matter of weeks, the game Pokémon Go has become a cultural phenomenon. I’ve seen throngs of people out at 10pm, “catching” Pokémon. It’s all my friends are…

B2B Engagement Fest: Kyle Coleman’s Engagement Studio Recap

Editor’s Note: This is the third and final recap from our B2B Engagement Fest Webinar Series. We can’t say enough about personalization – especially when it comes to B2B marketing. There is no single approach that will work for all of your customers, no ‘one size fits all’ sticker that you can stick on your marketing…

B2B Engagement Fest – Mathew Sweezey’s Rock B2B Engagement Recap

Editor’s Note: This is the second of three recaps from our B2B Engagement Fest Webinar Series. Let’s talk customer engagement. It’s everywhere, on lists, on charts, on graphs and on the minds of a lot of B2B Marketers. But what is engagement really? And what role does it play in our day-to-day marketing efforts? Mathew Sweezey,…

3 Marketing Goals That Sales Teams Will Love

Marketing and sales alignment. It sounds about as simple as getting the general from each army to just, agree to disagree. Truthfully, aligning your sales and marketing efforts is about bringing two very different working styles together to form one cohesive, circular strategy that covers your whole business. And while that’s probably why there’s a…

Five Questions with Nolin LeChasseur of Brainrider

Editor’s Note: This post is a part of our Amazing Moments of B2B Marketing Inspiration series. Join us each week for new stories of marketing success, as well as Q&A with marketing leaders. This week, we’re asking Nolin LeChasseur of Brainrider his Five Questions. Brainrider is a B2B marketing agency, and a Pardot Select Partner,…