How to Set Meaningful Social Media Marketing Goals [Worksheet]

Do you ever feel like you’re drowning in social media? From LinkedIn to Twitter to YouTube, there are virtually endless metrics to track and new strategies to try, and it can get overwhelming fast. Trust me; I’ve been there. When I first started working at Pardot, I created a multi-page, formula-heavy spreadsheet to measure everything from our follower growth to…

The Laugh Heard ‘Round The World

It was the laugh heard around the world. You know, I’m sure you heard it, too — the one behind that Star Wars Chewbacca mask. What started out as Texas woman Candace Payne’s simple attempt to make her friends smile showing the simple joy of buying herself a birthday present that made her laugh has…

7 Things You Should Do After Attending a Conference

Connections 2016 came and went with a bang, as always. By now you’re recovered, rehydrated, and ready to implement some of the things you learned. You probably went home with loads of information to digest over the next few weeks, but these seven things key takeaways will help you prioritize and work through it. While…

3 Time-Saving, Money-Making Marketing Automation Connectors

“One of the things that’s always amazed me is that regardless of your available resources, things never slow down. I know that I am busier today than I was when I was a [marketing] team of one.” – Laura Horton, Senior Manager of Marketing Communications at Pardot   In the ever-changing world of B2B sales and marketing,…

Big Team or Small, Marketers Share Some Universal Truths

In my time with the Pardot marketing department, I’ve witnessed many different stages of growth. I started as the first and only marketer at the organization. Two acquisitions later, I get to work with an enviably large team of wonderfully smart marketers — and an even larger contingency of shared services and trusted colleagues that…

3 Things Successful B2B Marketing Teams Do Differently

What do high-performing B2B marketing teams know that most marketers don’t? That’s what a brand new Salesforce study of over a thousand B2B marketers sought to find out. The study broke respondents down into three categories based on their levels of satisfaction with “the current outcomes realized as a direct result of their company’s marketing investment.” Here’s…

Connections 2016: Salesforce Delivers B2B Marketing Automation Innovation with New Pardot Lightning Components

It is clear that the B2B marketing playbook must be rewritten. Today, prospective customers lead their own way through the buying journey — sourcing information about products and services online and through social networks. The scattered discovery process has changed the way people and companies make purchasing decisions. On the business side, sales and marketing…

The Pardot Connections 2016 Guide to Atlanta – Food, Drinks, and More!

We’re so excited to be welcoming many members of the Pardot family to Connections 2016! Seeing so many of our favorite customers, partners and fellow Salesforce employees in our hometown is just the best. Don’t miss our Pardot Keynote on Wednesday, May 11th, at 3pm, where you can snag a limited-edition Pardot Atlanta hoodie for…