Date: August 26, 2014
Time: 2:00pm EDT / 11:00am PDT

It’s seems like a mystery sometimes – how do great B2B marketing teams efficiently and effectively juggle multitudes of marketing channels and efforts these days? They utilize the keys to success, setting the stage with strategy, leveraging the functionality and power of marketing automation, and more!

Join us for 30 minutes while Adam Postelnek, Manager of Marketing Services at Magnet 360, and Derek Grant, Vice President at Pardot, explore and take the guesswork out of how marketing automation lends itself successfully to the strategy and processes of solid marketing, and how your marketing [...]

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Date: August 19, 2014
Time: 2:30pm EDT / 11:30am PDT

LIVE DEMO – How do you put the power into your B2B marketing and sales efforts? With Pardot B2B marketing automation! With CRM integration, email marketing, lead nurturing, lead scoring and grading, social posting, and ROI reporting, marketing opportunities are endless. Include the value of a platform of features that help bridge the gap between marketing and sales, and you’ve got a winner!

Join Chris Heiden, Sales Engineer at Pardot, for this live 30-minute Pardot demo, where you’ll learn how easy it is to create, deploy and manage online marketing campaigns that increase [...]

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Date: August 14, 2014
Time: 2:00pm EDT / 11:00am PDT

Today’s B2B buyers are surrounded by a constant onrush of products and services as companies vie for their attention in the marketplace. Marketing and sales teams are challenged with how to become identifiable, stay relevant, remain memorable, and rise above the fray in product-offering quality.

Join Lori Wizdo, Principal Analyst at Forrester, and Sangram Vajre, Director of Marketing at Pardot, as they explore how savvy marketing and sales teams align with the B2B buyer by:

- Identifying key decision makers
- Addressing content relevancy
- Solidifying sales engagement with B2B buyers
- Reporting on ROI and key [...]

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Date: Tuesday, July 29, 2014
Time: 2:00 – 2:45pm EDT

In this webinar you will learn how you can engage with leads in a whole new way to close more deals faster with Pardot.

Join Mathew Sweezey, Marketing Evangelist at Pardot and Author of “Marketing Automation for Dummies,” as he leads a discussion on how marketing automation can help you:

- Generate better leads
- Streamline the nurture process
- Improve close rates
- Ultimately, boost sales!

Hear from Pardot customer and VP of Market Strategy at Xcentric, Roy Keely, and see a live product demo of Pardot to show you how adding marketing automation to Sales Cloud [...]

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Date: Thursday, July 10, 2014
Time: 2:00pm EDT

Description: More and more companies are discovering the following: marketing and sales teams that successfully work together, win together. Pairing marketing automation and your CRM supports this effort by streamlining and automating processes and helping provide extra time needed to focus on closing deals.

Want to make the jump ahead and learn how your teams can benefit? Join TJ Gephart, Implementation Manager at Pardot, as he gives us a great overview of how the marketing automation and CRM combination lends itself to:

Efficient lead management
Sales intelligence improvement
Better marketing and sales alignment

Your speaker:
TJ GEPHART – Implementation Manager, [...]

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Date: Thursday, June 26, 2014
Time: 2:00pm EDT

Today’s smart marketers have learned that personalized campaigns drive better results, which means understanding each prospect is crucial to success. Bad data – or a lack of data – has a bite that lingers on and on, and can put the brakes on an otherwise brilliant marketing plan.

Want to create messaging that speaks to your audience on a personal level? In this webinar, Derek Grant, VP of Pardot, and Bob Memmer, AVP of Data.com, join forces as they take a look at how clean, quality data and marketing automation work hand-in-hand to help you:

Leverage [...]

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Date: Thursday, June 12, 2014
Time: 2:00pm EDT

The enormous amount of marketing channels that marketers work through every day can be challenging. But amazingly, a little bit of planning goes a long way in addressing even the most overwhelming of campaigns. Combine that with personalization, and you’ve got a focused campaign attack. Learn how to:

Identify and prioritize your lead generation marketing program objectives
Understand your audience and target their needs and pains
Choose the most effective programs for your marketing plan
Align your metrics with your objectives

Need planning help? Scott Armstrong, Co-Founder and Partner at Brainrider, lays it all out for us in this [...]

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Date: Thursday, May 15, 2014
Time: 1:00 – 1:45pm EDT

Engagement with prospects is always a challenge – in both marketing or sales. It would be great to be able to send a quick email to each of our leads on an individual basis – but is this always a realistic option? Lead nurturing helps address this engagement challenge and helps deliver the right information to the right leads at the right time.

Join Mathew Sweezey, author of “Marketing Automation for Dummies,” as he addresses the challenges of lead engagement for both marketing and sales teams and gives us valuable information on how [...]

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