Date: Monday, April 21, 2014
Time: 3:30 – 4:00pm EDT

Join Sangram Vajre, Director of Marketing for Pardot, as he sits down with Mathew Sweezey, the author of, “Marketing Automation for Dummies.” Join along in the conversation as Sangram and Mathew discuss the keys to marketing automation including:

How to get started
What it takes to be successful
How to take it to the next level

Your speakers:
MATHEW SWEEZEY, Author, “Marketing Automation for Dummies”
SANGRAM VAJRE, Director of Marketing – Pardot

Register Now

Continue Reading...

Date: Thursday, April 17, 2014
Time: 2:00 – 2:30pm EDT

Description: Influencer marketing. Subtle or bold, influencer marketing can have an incredible impact on marketing efforts, market visibility and relationship-building for your company. Combine this with getting sales involved, and you have the potential for a marketing strike that is powerful and lasting.

Join Kyle Porter, CEO of SalesLoft, and Sangram Vajre, Director of Marketing at Pardot, for an influencer marketing overview, how influencer marketing benefits sales, and tactics that you and your team can put into play.

Your Speakers:
KYLE PORTER, CEO – SalesLoft
SANGRAM VAJRE, Director of Marketing – Pardot

Register Now

Continue Reading...

Description: There is a good bit of talk about aligning sales and marketing these days, providing sales teams with the right tools needed to engage prospects and ultimately, help close deals. This all sounds great, right? In reality, how is it put into play and managed? Enter – marketing automation.

Join Derek Grant, Director of Sales at Pardot, as he shows us:

What today’s lead landscape looks like for sales and marketing
How nurturing programs can be used to help improve sales performance
How sales teams can use marketing automation to improve lead management, assignment and close deals

Your Speaker:
DEREK GRANT, Director of Sales [...]

Continue Reading...

Date: Thursday, April 3, 2014
Time: 2:00PM EDT

Description: As marketers, we all need healthy lists to do our jobs. Prospect and lead databases can be either friend or foe, depending upon many factors. Cleanliness is a primary tactical concern but segmentation, healthy activity, and subscriber preference management are vital when building the value of one of your biggest marketing assets.

What determines the life, health, and value of a lead in your databases and what can you do about it? Join Mathew Sweezey, Marketing Evangelist at Pardot, and Scott Armstrong, Co-Founder and Partner at Brainrider for an in-depth look into managing your [...]

Continue Reading...

Date: Thursday, March 27, 2014
Time: 1:00PM EDT

Description: In such a fast-paced market, the state of demand gen is constantly evolving, turning on a dime – and definitely from year-to-year! For those of you who joined us in 2013 for the “State of Demand Gen,” we have some pretty interesting updates – some expected, some unexpected – but all representative of companies making progressive marketing movements in demand generation.

Let’s take a look at the state of demand gen with Mathew Sweezey, Marketing Evangelist of Pardot. During this not-to-be missed webinar he shares with us:

- Overall state of demand gen for 2014, [...]

Continue Reading...

Date: Thursday, March 6, 2014
Time: 2:00PM – 2:30 PM EST

Description: So, you can send slick-looking emails, produce great landing pages and track your prospect activity. Great! Let’s pull it all together with some new campaign ideas!

Make that next step by joining Mathew Sweezey and explore five great campaign ideas that will help you gain visibility for your company and products, increase prospect engagement and help positively influence your company’s bottom line.

Your Speakers:
MATHEW SWEEZEY, Marketing Evangelist – Pardot, a salesforce.com company

Register Now

Continue Reading...

Date: Wednesday, February 26, 2014
Time: 1:00PM – 2:00 PM EST

Description: The modern marketing organization aspires to drive revenue, function as a strategic center of influence and provide leadership to the entire organization. How is it doing?

In a study sponsored by Pardot, a salesforce.com company, Demand Metric learned that marketers themselves are more likely than those outside of marketing to view their function as an expense. The relationship between revenue growth and marketing skills, analytics, alignment and strategic orientation were also established through this study. A surprise in the data is in the degree to which funding for marketing is [...]

Continue Reading...

Date: Thursday, February 20, 2014
Time: 2:00PM – 2:30 PM EST

Description: Agile marketing. You may have heard about it, maybe even wondered about it…and if it could be right for you and your marketing team.

Here’s some great news: whether you are a member of a smaller marketing team or large, enterprise-level marketing team, ALL marketers can benefit from agile marketing. Join Mathew Sweezey, Marketing Evangelist at Pardot, a salesforce.com company to learn:

- How to improve team communication with agile marketing
- How to save time and money in executing marketing initiatives
- How to make even the most challenging campaign a success

Your Speaker:
MATHEW [...]

Continue Reading...