One of the most common objections to investing time in search engine optimization goes something like this: “I can’t keep up! Google’s always changing its algorithms, so there’s just no point.”
And to that, I say: “Stop! I believe in you!” and “Psst — basic SEO is much easier than you think.”
Sure, there are SEO experts who dedicate their entire careers to metadata and anchor text and long tail keywords, but you don’t have to spend hours a day to see serious results from your efforts. In fact, when it comes to writing optimized blog posts, you just need a few minutes.
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