To Increase B2B Sales and Marketing Results, Focus on the Customer Experience

“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” – Jeff Bezos Jeff Bezos, the founder of Amazon.com, one of America’s most successful organizations, sums up the attitude of companies that…

4 Email Marketing Lessons I Learned from Personal Relationships (Part 1)

It’s no secret that I adore themed blog posts, and February is definitely my favorite time for picking a theme for my writing. Of course, this month’s theme is relationships! In this series, I’ll be covering “the perfect man” email, common breakup lines, and vanity metrics as they relate to friendships. Let’s jump right into today’s post!…

8 Things I Learned After Launching My First Podcast

In September, I produced, recorded, and launched a podcast for the first time. I didn’t have a background in audio production and had never before podcasted. But as a Salesforce employee, I suspected the format would be perfect to discuss marketing best practices, obstacles, and trends — as well as showcase the smarts of Marketing…

6 Important Takeaways From B2B Marketing Bootcamp

In January, our goal was to help you kick your marketing into high gear with our B2B Marketing Bootcamp webinar series. We enlisted six in-house experts and four pros from other top companies to devise a (completely painless!) bootcamp to help you shape up everything from your content marketing to ROI reporting. We wrapped up the series last…

How to Set Your Marketing Automation Goals This Year

We know you keep a packed schedule and it’s often hard to carve out time for planning, let alone goal-setting. But we also know that goal-setting is at the core of any successful business. In the context of marketing automation, goal-setting has the ability to take your usage at large and break it down into…

The Best of Email Marketing from 2015

Growing up, my mother was an avid watcher of The Oprah Winfrey Show, so naturally, I watched it with her. Of course, I didn’t care much for the show, unless it was an episode of Oprah’s Favorite Things. Who can forget “YOU GET A CAR! AND YOU! AND YOU.” So today, to recap the 2015…

11 Content Marketing FAQs Answered [B2B Bootcamp Series]

Last week, fellow content creator Molly Hoffmeister and I teamed up to present a webinar on the content marketing strategies that work for our team at Pardot. We discussed our strategy for thought leadership, then dove into a few of the ways that we enable our internal sales team with content. (If you missed it…