As you may know, we recently announced that SurveyMonkey for Salesforce now integrates with Pardot. Since the announcement, we’ve understandably had surveys on the brain. That got us thinking: B2C companies are great at using surveys—perhaps most notably by asking for customer feedback on the bottom of every receipt. But how can B2B companies with longer sales cycles use similar tactics to their advantage?

If you’re considering using surveys in your B2B marketing strategy but aren’t sure where to start, have no fear! We’ve put together the following list of five tried-and-true survey types and how they can benefit your business.

1. Customer Satisfaction

Conducting quarterly or annual customer satisfaction surveys […]

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As we’ve said before on the blog, marketers have two primary audiences: the end user and their own sales team. Last week, we hosted a webinar focused on the latter. Our Email Marketing and Campaign Specialist, Maureen Flaherty, shared her thoughts on the importance of sales enablement and how marketers can get it right. But what exactly is sales enablement?

To put it simply, sales enablement means empowering your sales team. As marketers, we have the responsibility to provide our sales counterparts with the knowledge and tools they need to have valuable conversations with prospects and customers. In this blog post, I’ll go over some of […]

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If you’ve recently rolled out a marketing automation platform (or are thinking of doing so), you’re probably wondering what kind of manpower it’ll take to keep your programs running and get the most revenue out of them. Can you assign a couple team members from within the department, or does it take more than that? If you a hire full-time staff, will the added expense be worth it?

As Director of Marketing, CMO, or whatever leadership your role is, these are questions you can’t afford to ignore. While companies of all sizes can be successful with marketing automation software, the best […]

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Date: June 18, 2015
Time: 1:00pm EDT / 10:00am PDT

As marketers, we’re trained to think creatively: who is our target audience and how can we reach them? How can we communicate with prospects in new and exciting ways? But, sometimes it’s easy to forget that marketing’s most important customer is sitting right under the same roof, and likely, within earshot: your sales team.

It may be fairly new terminology for many marketers, but ‘sales enablement’ is about to become one of the most crucial elements of B2B marketing — and businesses that don’t make it a priority are bound to fall behind.

Join […]

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Forget champagne and noisemakers; marketers’ favorite part of the new year is making predictions about what’s to come for the marketing industry. But, much like New Year’s resolutions, these predictions are often forgotten about come February.

Well, we’re about halfway through 2015, so let’s bring back those long-forgotten speculations. Where does the marketing industry stand? Let’s take a look at three bold predictions marketing professionals made for 2015—and whether marketers are fulfilling them.

Prediction #1: Native Video Takeover

“Facebook, Twitter and LinkedIn will show preferential treatment to video content that is hosted on their own platform. This means that marketers will be uploading original video content to each social […]

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There’s a lot of talk these days about the vague concept of ‘catering your marketing to your customer.’ But how do you actually do this? How do you give the buyer what they want, when they want it? And, most importantly, how do you achieve this 1:1 personalization on a scaleable level?

The answer, as many marketing automation users have come to recognize, is simple: lead nurturing.

Lead nurturing, also called drip marketing, is one of the most powerful and sought-after features of a marketing automation system — and one that you should take advantage of as early on as possible. With the ability to drive revenue […]

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In April 2015, Regalix released a new report highlighting the most recent state of the marketing automation industry. The survey touched B2B marketers across the globe, and found that a full 79% use marketing automation in some form. This is in line with predictions from Salesforce that marketing automation will be amongst the most piloted marketing technologies of 2015.

So what did the report find about how marketing automation is meeting the goals of today’s B2B marketers? Let’s start with their objectives, first.

Top B2B Marketing Automation Objectives of 2015

The top three objectives of B2B marketers using marketing automation (outlined in the […]

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Picture this: you’re on a first date, and it’s going well. You’re swept up in all he has to offer, especially when he looks deep into your eyes and tells you that you’re beautiful. But just then, he abruptly gets up, walks to the next woman, and tells her she’s beautiful, too. And then the next, and the next, and the next. Suddenly, it doesn’t feel so special anymore. And you’re probably pretty annoyed.

Believe it or not, the same thing happens (albeit less romantic) when you broadcast your message to a mass audience: it becomes impersonal, generic, ineffective, and frankly, […]

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