Stanley Black & Decker Increases Market Share with Pardot

With Pardot, Stanley Black & Decker has been able to empower their sales reps with personalized marketing content and complete insight into their prospects’ activities — within their CRM or on their mobile devices. The company was able to shorten the length of their sales cycle by 30% within their first year with Pardot, and another 25% in their second.

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Vidyard Aligns Marketing and Sales Using Pardot Lead Nurturing

Vidyard improved the sales and marketing workflow using Pardot’s lead scoring, automated lead assignment, and lead nurturing capabilities — increasing MQLs by 300%. The company has also been able to better segment their communications using data collected by Pardot, helping to shorten the sales cycle and increase response rates.

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Field Nation Creates a Single Marketing & Sales Ecosystem

Field Nation wanted to consolidate their independent systems into one single source of truth. With Pardot, they were able to shorten the runway to full product adoption from 18 months to two months for 58% of their existing customers — while simultaneously increasing their own sales productivity by 20%.

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Xcentric Uses Pardot for Intelligent Content Distribution

Xcentric began using Pardot to more effectively target and distribute their marketing content to the right people at the right time. Now, lead generation via the web is up 50%, Xcentric’s sales team is closing on 10% of all leads that enter their database, and pipeline goals are being exceeded by three to four times.

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Mediacurrent Finds Success with Inbound & Marketing Automation

Mediacurrent was able to improve their inbound marketing strategy using features like lead scoring and grading, lead nurturing, and prospect tracking. With marketing automation, they could focus on their most promising leads while nurturing the leads who weren’t quite ready to buy — helping to align their sales and marketing teams.

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IRT Surveys Yields 10x Increase in Monthly Qualified Leads

Within six months of implementing Pardot, IRT Surveys increased web traffic 2x as a result of direct traffic from drip campaigns and thought leadership articles. They experienced a 10x increase in the number of sales-ready contacts and monthly qualified leads. More than 50 new opportunities and £50,000 of new business were brought in as a direct result of Pardot.

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2Checkout Lowers Operating Costs and Maximizes Revenue with Pardot

With Pardot, 2Checkout was able to use their existing resources to automate many of their sales and marketing processes. The email functionality and automation rules allowed them to set up drip campaigns to nurture past, present, and stale prospects, while the analytics and reporting functions made it easy to adjust and tailor these campaigns based on their performance.

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RedTail Solutions Creates an All-in-One Marketing and Selling Tool

Pardot enabled RedTail Solutions to increase sales and marketing productivity, improve outbound program quality, and increase web conversions. RedTail experienced more than replacement of an aging system; they vaulted their marketing capabilities into a new category of sophistication while increasing marketing productivity by 40%.

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Epicom Corporation Doubles Lead Flow & Client Engagement

With Pardot, Epicom was able to identify and profile leads, resulting in a focused use of the sales team’s time and efforts. The integration between Pardot and SugarCRM, as well as the reporting functionality, provided detailed visibility into prospect activities – from the first point of lead engagement to signing the client contract and beyond.

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Jet Reports Manages Growth and Increases Market Visibility

Using Pardot’s intuitive, efficient, and consistent email functionality, Jet Reports successfully rolled out two new product launches. Web traffic increased by 107%, unique visitors to the site increased by 115%, and the average time spent on the website per visit increased by 35% in Jet Report’s first year using Pardot.

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Arketi Group Achieves Success In-House & with Clients

Arketi has been able to achieve success in-house and with their clients with Pardot marketing automation. With database sizes ranging from 500 to a million, clients of Arketi have adapted Pardot to fit their needs. All in all, Pardot was an affordable solution for their wide range of clients.

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DataSync Refines Marketing and Sales Processes with Pardot

The implementation of Pardot gave DataSync a single destination for creating content, generating leads, and prioritizing lead follow up. With the tools in Pardot, DataSync is able to create landing pages and forms, build email templates, and send email campaigns in the same system that is providing reports on each marketing campaign.

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Demand Metric Increases Efficiency and Conversions

With Pardot, Demand Metric was able to launch online campaigns and begin qualifying leads so the sales team could better allocate their time. Using forms and special offers, Demand Metric began converting visitors to leads, reducing the average number of calls to make a sale from 328 to 70. Now, 1 in 3 demos results in a sale, as opposed to 1 in 12.

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Omnipress’ Lead Generation Soars with Marketing Automation

Using Pardot, Omnipress was able to easily create landing pages and forms to supplement their online marketing campaigns. By using forms to “lock down” desirable content and pages such as test drives and information requests, they obtained valuable data points from site visitors while also generating 517% more leads year after year.

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IAG Consulting Streamlines Online Marketing Programs with Pardot

IAG was able to manage a 3x increase in lead volume while simultaneously cutting almost a full head count out of marketing administration. IAG’s new incubation programs increased the number of touch points with prospects and compressed average lead identification to distribution and follow-up from 7 days down to 24 hours.

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