Mediacurrent Finds Success with Inbound & Marketing Automation

Mediacurrent was able to improve their inbound marketing strategy using features like lead scoring and grading, lead nurturing, and prospect tracking. With marketing automation, they could focus on their most promising leads while nurturing the leads who weren’t quite ready to buy — helping to align their sales and marketing teams.

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Jet Reports Manages Growth and Increases Market Visibility

Using Pardot’s intuitive, efficient, and consistent email functionality, Jet Reports successfully rolled out two new product launches. Web traffic increased by 107%, unique visitors to the site increased by 115%, and the average time spent on the website per visit increased by 35% in Jet Report’s first year using Pardot.

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Wistia Turns Client Trials into Client Triumphs with Pardot

Using Pardot, Wistia was able to increase the number of free service trial leads by 40%, resulting in improved purchase potential. They also improved the look and feel of emails with Pardot’s vast email template library and intuitive email builder, and advanced lead management process education through Pardot training and guidance.

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Epicom Corporation Doubles Lead Flow & Client Engagement

With Pardot, Epicom was able to identify and profile leads, resulting in a focused use of the sales team’s time and efforts. The integration between Pardot and SugarCRM, as well as the reporting functionality, provided detailed visibility into prospect activities – from the first point of lead engagement to signing the client contract and beyond.

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RedTail Solutions Arms Sales with Powerful Prospect Information

Pardot enabled RedTail Solutions to increase sales and marketing productivity, improve outbound program quality, and increase web conversions. RedTail experienced more than replacement of an aging system; they vaulted their marketing capabilities into a new category of sophistication while increasing marketing productivity by 40%.

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2Checkout Lowers Operating Costs and Maximizes Revenue with Pardot

With Pardot, 2Checkout was able to use their existing resources to automate many of their sales and marketing processes. The email functionality and automation rules allowed them to set up drip campaigns to nurture past, present, and stale prospects, while the analytics and reporting functions made it easy to adjust and tailor these campaigns based on their performance.

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Customer Service Delivery Platform Doubles Lead Output with Pardot

Using Pardot, Customer Service Delivery Platform (CSDP) was able to create twice as many drip campaigns in a third of the time it took with its previous system. They also increased productivity of marketing and sales teams after implementing scoring and automatic assignment rules, while also aggregating prospect information easily and efficiently via Pardot landing pages and forms.

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Journyx Increases Productivity by 4x with Marketing Automation

Using Pardot, Journyx was able to increase marketing productivity, free trial volume, and conversion rates on their site. They were also able to streamline webinar registrations using the GoToWebinar connector, tailor email content and sales conversations, stay updated on prospect activities and content preferences, and increase data collection efficiency at tradeshows.

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IRT Surveys Yields 10x Increase in Monthly Qualified Leads

Within six months of implementing Pardot, IRT Surveys increased web traffic 2x as a result of direct traffic from drip campaigns and thought leadership articles. They experienced a 10x increase in the number of sales-ready contacts and monthly qualified leads. More than 50 new opportunities and £50,000 of new business were brought in as a direct result of Pardot.

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IAG Consulting Streamlines Online Marketing Programs with Pardot

IAG was able to manage a 3x increase in lead volume while simultaneously cutting almost a full head count out of marketing administration. IAG’s new incubation programs increased the number of touch points with prospects and compressed average lead identification to distribution and follow-up from 7 days down to 24 hours.

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Omnipress’ Lead Generation Soars with Marketing Automation

Using Pardot, Omnipress was able to easily create landing pages and forms to supplement their online marketing campaigns. By using forms to “lock down” desirable content and pages such as test drives and information requests, they obtained valuable data points from site visitors while also generating 517% more leads year after year.

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Demand Metric Increases Efficiency and Conversions

With Pardot, Demand Metric was able to launch online campaigns and begin qualifying leads so the sales team could better allocate their time. Using forms and special offers, Demand Metric began converting visitors to leads, reducing the average number of calls to make a sale from 328 to 70. Now, 1 in 3 demos results in a sale, as opposed to 1 in 12.

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AchieveIt Increases Opportunities in the Sales Pipeline by 394%

In six months with Pardot, AchieveIt was able to increase qualified leads by 824% and increase opportunities in the sales pipeline by 394%. Not only did Pardot help improve their sales effectiveness, it also gave AchieveIt greater insight into their most successful outlets for lead generation, helping them to prioritize their marketing spend.

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DataSync Refines Marketing and Sales Processes with Pardot

The implementation of Pardot gave DataSync a single destination for creating content, generating leads, and prioritizing lead follow up. With the tools in Pardot, DataSync is able to create landing pages and forms, build email templates, and send email campaigns in the same system that is providing reports on each marketing campaign.

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Arketi Group Achieves Success In-House & with Clients

Arketi has been able to achieve success in-house and with their clients with Pardot marketing automation. With database sizes ranging from 500 to a million, clients of Arketi have adapted Pardot to fit their needs; Because Pardot does not price based on database size, it was an affordable solution for their wide range of clients.

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