As technology evolves, customers are evolving along with it. This new breed of customer is changing how we must behave as companies and marketing automation is a key part of that change.
Build the bridge between marketing and sales with marketing automation. Instead of letting productivity plummet, marketers and salespeople alike have been turning to marketing automation to take the subjectivity out of lead qualification, clear up skirmishes over revenue attribution, and accelerate their pipeline.
Marketing automation is designed to help shorten the length of your sales cycle by automating many of the marketing and sales tasks that slow your teams down. And with more time on their hands, marketing can focus on sourcing and nurturing the right leads, and sales can concentrate on closing deals.
Lead nurturing allows you to build 1:1 relationships with your prospects on a massive scale. Keep your communications personal by providing relevant, targeted content to your prospects at the right time. Stay top-of-mind with prospects who are not yet ready to purchase, reengage dormant leads, send helpful tips and content to current or future clients.
Trigger messages based on predetermined conditions that you set to ensure that your messages are always relevant.
Let lead nurturing do the legwork for you by automating your follow-up communications and adjusting lead scores and grades accordingly.
Use the data collected via your marketing automation system to build a complete profile of your prospects, from their interests to their behavior and more.
Personalize the sales experience with targeted email communications. Use the rich data you’ve collected to segment your audience based on industry, company size, interests, and more — then tailor your messaging to the needs of your individual prospects.
Display the most relevant and targeted content on your website using dynamic content, which shows specific content based on the attributes of the viewer looking at your site.
Target specific prospects by segmenting them into lists based on product interest, industry, job title, and more — then send relevant, valuable emails to each segment.
Boost click through rates and increase open and response rates on your emails with tailored messaging.
Put your sales and marketing teams on the same page for ultimate efficiency and returns. Simplify lead management and take the manual labor out of lead assignment, segmentation, and nurturing by automating your most common marketing and sales processes.
Build professional looking forms and landing pages, segment and target your email campaigns, design effective lead nurturing programs, and more — all without help from IT.
Use a blended lead scoring and grading model to prioritize and qualify leads, and ensure that only the most qualified and sales-ready leads are being passed over to your sales reps.
Create lists tailored to your exact specifications, then use these lists to run targeted campaigns. Segment prospects based on activity, information, custom form fields, and more.
Keep your sales team focused on what they do best by giving them the tools they need to pursue only the hottest leads. With automated lead qualification and assignment, CRM integrations, and prospect tracking, your sales reps will be able to close more deals, faster.
Improve response times and stay in the loop with real-time notifications that alert you to specific prospect actions or behaviors.
Native integrations with leading CRM providers make it possible for your sales team to access everything they need in one place, without having to jump between apps.
Use the prospect tracking data collected by your marketing automation system to view a log of all touchpoints with your prospects, then personalize conversations accordingly.
Finally understand the true ROI of your marketing efforts, for greater marketing accountability and concrete proof of marketing worth. Gain insight into which aspects of your campaigns are bringing in results, and which areas need improvement.
Track individual closed leads back to the campaigns that first created them to determine true campaign ROI. Get additional insight into campaign influence, justify future budget, and prioritize your most successful marketing channels and campaigns.
Get a high-level view of your sales cycle’s health for an understanding of how well your marketing and sales teams are working together, where prospects are getting stuck in the sales funnel, and where you need to increase efficiency.
See your email open rates, click-through rates, and link traffic at a glance — as well as which devices and browsers your email recipients are using to open your emails. Gain insight into how many times your emails have been read, forwarded, and more.