Date: July 11, 2013
Time: 2:00pm EDT
So, you’ve spent tons of time, money and effort on identifying and purchasing the “right fit” in a marketing automation system for your company. Eyes are on you and your team to get the best return on your system investment. But, you’re still not sure if you are covering all of the areas that will help this investment pay off.
Join Micky Long, Vice President and Practice Director of Lead Nurturing from Arketi Group, as he addresses the areas all marketers should focus on to help get the most out of your marketing automation system. You will learn about:
- Practicing data hygiene
- Defining and creating focused content for your buyer personas
- Benefitting from a solid marketing automation process
Encore presentation from April, 2013.
Micky Long, Vice President and Practice Director of Lead Nurturing – Arketi Group
From driving multi-million dollar, multi-country marketing programs for IBM Global Network, to generating more than 100,000 sales leads for a data storage company, to helping revitalize the brand of an enterprise software company, Micky understands marketing’s role in increasing market share and improving revenue growth.