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How to Use Emojis Like a Marketer

Ah, emojis. Nothing quite defines today’s text-driven communication like sending a message without saying a word. A picture’s worth a thousand of those lousy old words, right? Marketers have their own special language, and, though we love to wax poetic, that language is not limited to what we write. Sometimes, the moment just calls for that special something only an emoji can express.

Wanna see what I mean? Take a look at four of the most common emjois, and what they might mean to a marketer!

The “Heart Eyes” Emoji 😍

What you think it means:
“I love this!” Usually reserved for pictures of achingly cute kittens or killer designer boots.

What it means to a marketer:
Your team just sent you some amazing new creative for your email campaign, website, social channels, or other big initiative. It’s super cool, and you know it’s going to hit the spot for all of your customers.

Use it in a sentence:
OMG, that email template! 😍 You’re the best! #convertalltheleads

The “Party Popper” Emoji 🎉

What you think it means:
“Time to celebrate!” Used as a shoutout for birthdays, weddings, and other special events!

What it means to a marketer:
Time to celebrate! Our latest campaign, that is! Marketers pull out the party popper after a grueling launch, a big week at a trade show, or when they hit that pipeline target!
See also: “Champagne Pop” emoji champagneemoji

Use it in a sentence:
🎉 End of quarter numbers are in – we did it! Time to break out thechampagneemoji and head down to the Sales floor to celebrate! Amazing job, team! You guys rock! 🎉 

The “Unamused Face” Emoji 😒

What you think it means:
This is not a face of sadness, it is more of a grumpy, displeased look. You might use it when someone just can’t take a hint.

What it means to a marketer:
Someone just asked you to “whip up something pretty” to promote their latest and greatest idea. You can have that done by end of day, right?
See also: The CEO wants another press releases about something totally not newsworthy. Ugh, is he trying to ruin your street cred with the media?

Use it in a sentence:
Sam just asked me to put together a press release announcing our website redesign. 😒 Hang on, I’ll call “The Post.” Front page, above the fold, please!

The “Sparkles” Emoji ✨

What you think it means:
Something is sparkling clean or shiny.

What it means to a marketer:
Something is sparkling clean. Your inbox! Best. Day. Ever.

Use it in a sentence:
✨ Finally got my inbox down to 0. Looks so pretty!