Date: May 9, 2013
Time: 2:00pm EDT
Description: It’s easy to get excited about web video. We saw the Dollar Shave Club video go viral and put them on the map. And we’ve thought about how our business would change if 10 million new prospects encountered us tomorrow.
But the truth is, that is not how 99% of businesses are going to succeed with online video. Instead, companies who get consistent results with video incorporate it throughout their marketing efforts. Video is an incredibly powerful medium because it is emotional, personal and engaging. Use that to your advantage throughout the marketing funnel! It might not be as sexy as a viral video, but done well, it’s a lot more repeatable and powerful.
In this webinar we are going to show how you can use the unique characteristics of video to:
– Get more visitors to your site
– Turn visitors into leads
– Leads into customers
– Customers into champions
The process isn’t novel. It’s what we do each and every day as marketers. But video can help us do these things better and in ways you wouldn’t expect!
Can’t wait to see you there! – Ezra and Chris
Ezra Fishman is the Director of Marketing at Wistia – a web application that helps companies get more from online video by providing video marketing that lets you host, promote and track your online videos. Ezra is passionate about video marketing done right. But more than anything, he enjoys coaching Wistia’s softball team and eating Indian food (preferably while in India).
Chris Savage is the co-founder and CEO of Wistia. Chris was named a Top Young Entrepreneur by BusinessWeek in 2009. In an era before Wistia, Chris worked in video production, where he helped produce and bring theatres an Emmy award-winning feature length documentary. Chris gets amped up while talking about entrepreneurship, marketing, video, analytics, evolutionary health, and behavioral economics.