Date: April 25, 2013
Description: One of the most powerful tools that marketers have at their disposal today is the incredibly versatile drip campaign.
Drip campaigns give you so many options – a nurturing touch point for prospects, even implementation activities. Harnessing the power of this time-saving, cost-effective tool can give you an even broader reach to prospects and clients. In this upcoming webinar, join Mathew Sweezey, Marketing Automation Evangelist with Pardot (An ExactTarget® Company), as he gives us even more ways in which drips can empower us to address our marketing engagement challenges.
Your Speaker: Mathew Sweezey, Marketing Automation Evangelist – Pardot, An ExactTarget® Company
Mathew is a leading expert in marketing automation, specifically lead flow analysis and nurturing execution. His primary focus is in advanced lead nurturing workflows. He has worked with numerous lead technology companies, helping them create and execute their lead flow and nurturing processes and is a popular speaker at industry events in the world of marketing automation.