Date: October 23, 2014
Time: 1:00pm EDT / 10:00am PDT
Marketers are continuously challenged with keeping up in the constantly evolving world of demand generation. Let’s take a look with Mathew Sweezey, Marketing Evangelist at Pardot and author of “Marketing Automation for Dummies” as he updates us on the current state of demand and shares some insightful and progressive marketing movements representative of companies’ approaches to demand gen.
He will explore:
– Overall state of demand
– Improvements in the use of today’s marketing best practices
– Social influence for demand generation
MATHEW SWEEZEY, Marketing Evangelist – Pardot
Mathew is the head of thought leadership for B2B marketing at Pardot. A consummate writer, he is the author of “Marketing Automation for Dummies.” He also authors a column for Clickz.com on marketing automation and has been featured in publications such as Marketing Automation Times, DemandGen Report, Marketing Sherpa, ZDNet.
Mathew speaks more than 50 times worldwide annually at events, such as Dreamforce, Conversion Conference, and to companies including: UPS, Investec, NetJets, and Restaurants.com.