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Smarter Marketing Series: 3 Ways to Use Data in Sales Conversations [VIDEO]

It’s Friday, and time for another Smarter Marketing video! This week Mathew Sweezey delves into his sales background and shares a few of his secrets for a more personalized buyer’s experience. Learn how to effectively use data to personalize sales emails, cold calls, and product demos in this 90-second video — and for more tips on personalizing your marketing, be sure to check out a few of the resources below!

personalization with automation