Description: There is a good bit of talk about aligning sales and marketing these days, providing sales teams with the right tools needed to engage prospects and ultimately, help close deals. This all sounds great, right? In reality, how is it put into play and managed? Enter – marketing automation.
Join Derek Grant, Director of Sales at Pardot, as he shows us:
- What today’s lead landscape looks like for sales and marketing
- How nurturing programs can be used to help improve sales performance
- How sales teams can use marketing automation to improve lead management, assignment and close deals
DEREK GRANT, Director of Sales – Pardot