Another Happy Friday! We have just released another native webinar connector — this time with ReadyTalk, a terrific webinar vendor, based in Colorado. ReadyTalk is a silver sponsor at Elevate 2011, our annual users conference and will be available to demo the connector, talk about webinar best practices, and answer questions about their product.
Pardot syncs bidirectionally with ReadyTalk to seamlessly register attendees for events, report on attendance, and display and score activity all from within the Pardot marketing automation system.
- Register prospects for ReadyTalk events from Pardot forms via completion actions
- Display registrations and attendance as activities in the prospect record and score them
- Report on registrations and attendance for ReadyTalk events
- Automatically pull in prospects who exist in ReadyTalk but not yet in Pardot
Still to come is a native connector for GoToWebinar (their API is in private beta). The work on our end is done and we just need a few tweaks to their API and we will be all set.