With modern marketing evolving so quickly, it’s important to take a step back from time to time to review our best practices and make sure they are still, in fact, best practices.
That’s why, this quarter, our team will be conducting a research study with the goal of assessing the current state of B2B marketing and gaining a better understanding of what today’s consumers expect from marketers. Through a thorough analysis of the B2B marketing landscape and a customer survey, we hope to reveal best practices and tactics being employed throughout the industry.
What do we hope to achieve?
First, we plan to break the B2B marketplace into segments based on company size, to determine the marketing tactics being employed by these segments and report on benchmarks for each. We’ll be focusing on the tools, techniques, and mediums being used across each segment of the market. From the consumer side, we hope to gain additional insight into the product research cycle, to help marketers adapt their approach to cater to consumer preferences.
How can you help?
We need as many people as possible — both marketers and non-marketers — to take our survey. The survey is short (only 19 questions), and will help us to determine some key insights. You can find our survey here.
We also appreciate all the help we can get in promoting this survey, to make sure we obtain the largest sample size possible. You can share the survey link on your social networks — or just click the retweet symbol on the embedded Tweet below.
We need your help. Contribute to our Q2 research by answering these 19 questions ow.ly/k72gO
— msweezey (@msweezey) April 16, 2013
The survey will remain open until April 25th, and the full report will be released by the end of Q2.
Thank you for your help and we look forward to presenting you with the results soon!