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Pardot tracking code respects Do Not Track feature in browsers

There is a new Do Not Track initiative gaining traction in the U.S., with major browsers like Firefox 4, Safari and IE 9 supporting it. IE 10 has gone a step further and actually turned this on by default.

Pardot’s tracking code can optionally respect these headers and does not use cookie-based tracking for any visitors with that setting enabled. If you wish to enable this (and not track visitor behavior for visitors who have Do Not Track set on their browsers), simply enable it in your Pardot account settings.

What is not tracked?

  • Page views
  • Form and landing page views
  • File downloads
  • Custom redirect clicks

What is still tracked?

  • Form and landing page submissions
  • Email sends, opens, and clicks

Read more about the Do Not Track Initiative