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Pardot Featured in Fliptop Case Study

A new case study by Fliptop highlights the success of Pardot’s social profiling integration since its implementation at the end of August.

“Having Fliptop’s social data inside Pardot gives [clients] an extra lens through which they can view their prospects and makes it easy for them to follow them on Twitter, connect with them on LinkedIn, and more,” said Pardot COO Adam Blitzer.

Among the findings, the study revealed that:

  • In less than the 6 months since Fliptop was integrated, Pardot’s customers have used Fliptop to successfully perform more than 10,000,000 social lookups.
  • Currently, over 20% (and growing) of Pardot’s customer base has subscribed to the social features powered by Fliptop.
  • According to Pardot, the Fliptop service has matched social profiles to email addresses for an impressive 30% of names.

Click on the image to the right to check out the full case study and learn more about Fliptop.